The Best Customer Data Platforms for Improving Your Marketing Strategy

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Do you want to improve your marketing strategy but don’t know where to start? A Customer Data Platform (CDP) is a great place to begin. In this blog post, we will discuss the best CDPs on the market and how they can help you achieve your marketing goals.

We’ll also provide some tips on how to choose the right CDP for your business. So if you’re ready to take your marketing efforts to the next level, keep reading!

What Is a Customer Data Platform (CDP) and Why Is It Necessary?

A customer data platform is a centralized database that collects and organizes customer data from multiple sources. This information can include anything from contact information and purchase history to website activity and social media interactions. 

CDPs give businesses a complete view of their customers, which can be used to create targeted marketing campaigns and personalized experiences.

There are many benefits of using a CDP for marketing purposes. Perhaps the most important is that it allows you to create a single, unified view of your customer. This is essential for creating targeted marketing campaigns and personalizing the customer experience. 

Additionally, CDPs can help you save time and money by automating data collection and analysis.

Review of the Best Customer Data Platforms on the Market

Twilio Segment

Segment CDP is a powerful tool that allows companies to collect and analyze customer data. It provides a 360-degree view of the customer, including their purchase history, demographics, and website interactions. Segment CDP can also be used to track customer engagement across channels, including email, social media, and online ads.

Most importantly, Segment CDP provides the ability to segment customers into groups so that companies can target them with tailored messages. As a result, Segment CDP is an essential tool for any company looking to improve their customer relationships.

Features

  • Segment is a powerful customer data platform that can help you collect, process, and activate customer data
  • It’s easy to set up and use, with a simple drag-and-drop interface
  • Segment offers a wide range of integrations with other marketing and sales tools
  • You can use Segment to track customer engagement and behavior over time.

Pricing

  • Free Account
  • Team – $120 per month 
  • Business – Custom pricing 

Totango

Totango is a customer success platform that helps companies manage their customer relationships. The platform provides users with insights into customer behavior, allows for automated customer communication, and provides tools for managing customer success teams.

Totango also offers a number of integrations with other business applications, making it a highly versatile tool for managing customer success. As a result, Totango is an essential tool for any company looking to improve its customer relationships.

In short, Totango is one of the best ways to manage your customers and keep them happy.

Features

  •    Totango CDP gives you insights into customer health, engagement, and behavior
  •    It provides customer success managers with the data they need to take action
  •    Automates workflows to keep customers happy and engaged
  •    Helps you increase customer retention and drive recurring revenue growth

Pricing

  • Community – Free forever 
  • Starter – $249 per month 
  • Growth – $1099 per month 
  • Enterprise – Custom Pricing 

Bloomreach

Have you ever wondered how online businesses personalize their content and offers so well? Meet Bloomreach, the customer data platform (CDP) that powers personalized experiences for the world’s top brands. 

Bloomreach collects first-party data from a brand’s digital properties and turns it into actionable insights using the company’s proprietary prediction models.This allows Bloomreach to personalize a customer’s journey across all touchpoints, whether it’s on the brand’s website, mobile app, or in-store. 

Bloomreach also optimizes a brand’s ad spend by using its insights to inform media buying decisions. In short, Bloomreach is the driving force behind personalized experiences that keep customers coming back for more.

If you’re looking to take your online business to the next level, Bloomreach is the customer data platform for you.

Features

  •    Collects first-party data from a brand’s digital properties
  •    Uses proprietary prediction models to turn data into actionable insights
  •    Personalizes the customer journey across all touchpoints
  •    Optimizes a brand’s ad spend by informing media buying decisions

Pricing

  • Free Trial
  • Custom pricing 

Insider

Insider CDP is a program that helps businesses to connect with customers and track their sales locations. The program also allows businesses to create custom marketing campaigns and send out email blasts to potential customers. However, the best part of Insider CDP is its ability to monitor customer behavior.

Businesses can see how often customers visit their site, what type of products they are interested in, and what kind of keywords they use when searching for products.

This information is invaluable for businesses looking to improve their customer service and increase their sales. With Insider CDP, businesses have the ability to provide their customers with the best possible experience.

Features

  •    Helps businesses connect with customers and track their sales locations
  •    Allows businesses to create custom marketing campaigns
  •    Monitors customer behavior to see how often customers visit their site and what type         of products they are interested in
  •    The ability to connect with customers and track sales locations

Pricing

  • 14-day free trial. 
  • Custom pricing 

Tealium AudienceStream CDP

Tealium’s AudienceStream is a powerful customer data platform that gives you the ability to collect, connect, and activate your customer data across all touchpoints. With AudienceStream, you can easily create targeted audiences and deliver personalized experiences that drive conversions and loyalty.

The result is a more engaged customer base and increased ROI for your business. AudienceStream is easy to use and provides all the features you need to take your customer engagement to the next level. 

Features   

  • Collects customer data from all touchpoints   
  • Connects customer data for a 360-degree view   
  • Activates customer data to create targeted audiences and deliver personalized experiences

Pricing

  • Free demo
  • Tealium’s pricing is available on request.

Treasure Data CDP

Treasure Data’s Cloud Data Platform (CDP) is a cloud-based data platform that enables users to collect, process, and analyze data from any source, including social media, web clickstreams, and IoT sensors. 

CDP provides a unified view of all customer data, giving organizations the insights they need to better understand their customers and make better decisions.

Features

  • Collects data from any source, including social media, web clickstreams, and IoT sensors
  • Provides a unified view of all customer data
  • Offers three editions: Enterprise, Professional, and Standard

Pricing

Treasure Data’s CDP offers a free trial and pricing is available on request in three tiers: 

Enterprise – Enterprise is the most comprehensive edition, offering all of the features and functionality of the other two editions, plus additional features for enterprise-level organizations. 

Professional – Professional is ideal for small and medium-sized businesses that need a robust data platform but don’t require all of the features of the Enterprise edition.

Standard – Standard is a basic data platform that offers collecting, processing, and analyzing data from a single source.

SAP CDP

SAP CDP is a software development platform that enables developers to create enterprise applications. The platform provides a set of tools and services that can be used to build, deploy, and manage applications. 

SAP CDP is based on the Java programming language and offers a variety of features that make it well suited for developing enterprise applications.

For example, SAP CDPN includes a rich set of libraries that can be used to access data from relational databases, process XML documents, and generate PDF files. In addition, SAP cdp offers support for Web Services and enterprise application integration. As a result, SAP CDP is an ideal platform for developing enterprise applications.

Features

  • Collect customer data from all touchpoints,
  • Connect that data for a 360-degree view,
  • Activate customer data to create targeted audiences
  • Deliver personalized experiences.

Pricing

The pricing for SAP CDP is available upon request

Klaviyo

As a marketer, you’re always looking for new ways to reach and engage your audience. With Klaviyo, you can easily create targeted campaigns that will resonate with your customers. And with Klaviyo’s powerful email editor, you can easily create beautiful, responsive emails that will grab attention and get results.

Klaviyo is constantly adding new features and integrations to help you gets the most out of their platform. For example, you can now use Klaviyo’s advanced segmentation to target customers based on their purchase history or other behavior.

You can also use Klaviyo’s campaign reporting to track the performance of your campaigns and make necessary adjustments. With Klaviyo, you have everything you need to take your marketing to the next level.

Features

  • Brands can collect customer data from any source
  • Unify first-party data across all channels
  • Use AI to automatically segment and activate audiences for personalized engagement across email, SMS, push notifications, ads, and more.

Pricing

  • Free trial
  • Email and SMS – $60 per month 
  • Email – $45 per month

Emarsys

Emarsys CDP is a customer data platform that provides businesses with a single view of their customers. It consolidates customer data from multiple sources, including website interactions, email interactions, social media interactions, and more.

Emarsys CDP then uses this data to provide insights that help businesses better understand their customers and create personalized experiences. In addition, Emarsys CDP can also be used to segment customers and create targeted marketing campaigns. As a result, it is an essential tool for businesses that want to improve their customer relationships.

Features

  • Emarys CDP is a powerful Customer Data Platform that helps businesses take control of their customer data.
  • Emarys CDP provides a complete view of the customer, including their purchase history, interaction data, and demographic information.
  • Emarys CDP also offers powerful segmentation and tracking capabilities, so businesses can target their marketing campaigns more effectively. 
  • Finally, Emarsys CDP enables businesses to create custom fields and tags to help organize their customer data.

Pricing

How to Choose the Right CDP for Your Business.

Choosing the right CDP for your business can be tricky. There are many factors to consider, such as budget, features, integrations, and scalability. To help you make the best decision for your business, we’ve put together a few tips:

Needs

What are your marketing goals? What features are you looking for in a CDP? These are the questions you need to consider when choosing a Customer Data Platform. Some platforms are more suited to smaller business, while some are adaptive and can scale with a business. 

Research

Once you know what you need, it’s time to start researching your options. Read reviews, compare features, and get pricing information. Ask for recommendations and talk to other businesses in your industry and see if they have any CDP recommendations.

Budget

Another thing you need to consider is your budget. CDPs can range in price from a few hundred dollars to several thousand. If you’re on a tight budget, you’ll want to look for a CDP that offers the most bang for your buck. 

Integrations

Another thing to consider is whether or not the CDP you’re considering integrates with the other software you use. If it doesn’t, it could cause problems down the road. Make sure to check the compatibility of any CDP you’re considering before making a purchase.

Scalability

Finally, you’ll want to make sure the CDP you choose is scalable. This means that it can grow with your business. If you’re planning on expanding your business, you’ll want to make sure the CDP you choose can accommodate your growth.

Tips for Getting the Most Out of Your CDP

Once you’ve chosen a CDP and implemented it into your marketing strategy, it’s important to get the most out of it. Here are a few tips:

  • Set up automated data collection: This will save you time and ensure that your CDP is always up-to-date.
  • Create targeted campaigns: Use the data in your CDP to create targeted marketing campaigns that are more likely to convert.
  • Personalize the customer experience: Use the data in your CDP to personalize the customer experience and make it more relevant.

Frequently Asked Questions on Best Customer Data Platform 

What Are the Best CDPs?

There is no one-size-fits-all answer to this question, as the best CDP for your business will depend on your specific needs and budget. However, some of the best CDPs on the market include Twilio Segment, Totango, and BloomReach

How to Choose the Right CDP for Your Business?

There are a few things you’ll want to keep in mind when choosing a CDP for your business. You have to consider things like the budget, features, integrations, and your business needs. 

What Are the Different Types of CDPs?

There are three main types of CDPs. Real-time CDPs that capture data in real-time, allowing you to quickly and easily respond to customer interactions. Historical CDS that store data in a historical database, which allows you to analyze past customer behavior  and Hybrid CDPs offer the best of both worlds, combining the capabilities of real-time and historical CDPs.

What Are the Benefits of Using a CDPs?

There are a number of benefits to using a CDP, including improved customer experiences, better analytics of customer data, and increased sales. 

What Are the Features of a CDP?

A CDP should have certain qualities such as data capture from different sources, data processing and analysis, reporting and visualisation, campaign management, pattern and behavioor identification, notifications. 

Conclusion

So, which customer data platform is best for your business? It depends on what you’re looking for.  For example, if data privacy is abig deal in the industry you work in, then you might want to consider a tool that emphasizes data privacy such as Treasure Data. If you need a very powerful tool, then Twilio Segment is your best bet. 

Whichever platform you choose, make sure it can integrate with the other systems you use to collect customer data so that all of that information is in one place and easy to access. With the right customer data platform in place, your marketing strategy will soon be reaching new heights.

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