In a world that is constantly moving and evolving, it is more important than ever to have tools in place that can help you increase your productivity. Enterprise marketing automation software is one of those tools.
These tools can help improve productivity and ROI. It allows businesses to automate many of the tasks that they would otherwise have to do manually, which can save time and energy.
However, you have to choose the right ones. In this blog post, we will discuss some of the best enterprise softwares today, comparing their key features and unique selling points to help you make a decision when choosing an automation tool.
Enterprise Marketing Automation 101
In order to be successful in enterprise marketing, you need to be able to effectively and efficiently manage a lot of different moving parts. This can include everything from managing customer data and creating targeted marketing campaigns, to analyzing the success of those campaigns and making changes accordingly.
If you’re looking to increase your productivity and streamline your enterprise marketing efforts, then you need to consider using marketing automation software.
Marketing automation software can help you manage a variety of tasks related to marketing, including customer data management, campaign creation and execution, analytics, and more.
Fortunately, there are a number of great enterprise marketing automation software programs available that can help you do all this and more.
Our Top Picks for the Best Enterprise Marketing Automation Software
- Best Enterprise Marketing Automation Software for Advanced Marketers: Campaigner
- Best Enterprise Marketing Automation Software for Leads Generation: HubSpot
- Best Enterprise Marketing Automation Software for Beginning Marketers and Startups: Infusionsoft
- Most Robust Marketing Automation Software: Adobe Marketo
- Best Enterprise Marketing Automation Software for Growth Marketing Campaigns: Mailchimp
- Best Enterprise Marketing Automation Software for Social Media Network: Hootsuite
Review of the Best Enterprise Marketing Automation Software
Campaigner
Best Enterprise Marketing Automation Software for Advanced Marketers
Campaigner is a great automation software that offers a number of features to automate your campaigns and communications with customers. It has a wide range of automation features like workflows, recurring campaigns, SMS marketing, and autoresponders that help you keep your audience engaged at key moments in their journey.
One of the best things about Campaigner is that it offers a wide range of customization options to suit your specific needs. You can create and schedule recurring campaigns for common touchpoints with your audience, and create and send SMS messages directly from campaigner.
Overall, Campaigner is an excellent choice for advanced marketers who are looking for a comprehensive and customizable
Features
- Campaigner offers all the personalization features
- It allows you create segments for targeted email campaigns
- Campaigner offers geolocation capabilities, which allow you to dynamically or conditionally customize content according to individual subscriber’s location
- Campaigner offers dynamic content blocks, which deliver personalized and relevant content at time of email open based on a contact’s individual preferences.
Pros
- Superior personalization features
- User-friendly interface
- Geolocation capabilities
Cons
- Campaigner does not offer a built in CRM
- Campaigner lacks social media integrations
- It can be difficult to create complex automated workflows with Campaigner.
Pricing
Campaigner offers a free 30 days full-featured trial and four payment plans.
- Starter: Starting from $59/ mo
- Essential: Starting from $179/ mo
- Advanced: Starting from $649/ mo
- eCommerce: Starting from $79.95/mo
HubSpot
Best Enterprise Marketing Automation Software for Leads Generation
HubSpot gives the marketing enterprise the tools they need for lead generation. It offers powerful features like lead generation, marketing automation and analytics to help you grow your business. It also has a drag-and-drop editor and SEO recommendations to make it easy for you to create beautiful websites. HubSpot is a great choice for businesses of all sizes.
Features
- It has a free meeting scheduler app that can be used to book and track appointments with clients
- The app also has a built-in CRM that allows users to manage their contacts, sales pipeline, and marketing campaigns
- It offers email tracking software, sales email automation, ads software, and email marketing software that allows users to see when their emails are opened and how many times they are clicked
- The software also has a social media management tool that helps users to schedule and publish content on social media platforms
- It has lead management software and pipeline management tools that help users to keep track of their leads and sales pipeline.
Pros
- It can help to you increase productivity
- It has a lot of great features that can help you automate your marketing tasks
- It is easy to use and can be tailored to fit your needs.
Cons
- HubSpot is not always reliable and sometimes crashes
- The customer service can be difficult to work with
- It can be expensive for larger businesses.
Pricing
It offers a free trial and a demo account with three payment plans.
- Starter: Starts at $45/mo billed at $540/yr
- Professional: Starts at $800/mo billed at $9,600/yr
- Enterprise: Starts at $3,600/mo billed at $43,200/yr
Infusionsoft
Best Enterprise Marketing Automation Software for Beginning Marketers and Startups
If you are a small business or startup, then you need the best enterprise marketing automation software to increase your productivity. And that software is Infusionsoft. It’s perfect for beginners because it’s easy to use and provides actionable analytics.
With Infusionsoft, you can track your ROI on campaigns and improve engagement and revenue. Plus, Keap’s automation platform turns more leads into sales. So if you’re looking to scale your business online, then you need Infusionsoft.
Features
- Sales & Marketing Automation: helps you automate your sales and marketing processes so you can focus on closing more deals
- CRM: manage your customers and prospects in one place
- Ecommerce & Payments: sell products and services online and accept payments
- Reporting & Analytics: get insights into your business performance
- Appointments: book appointments with customers and prospects
- Email Marketing: send automated emails to reach your customers and prospects
- Text Marketing: send text messages to reach your customers and prospects.
Pros
- It increases productivity
- Helps with team collaboration
- It provides marketing insights
- Infusionsoft helps to track customer behavior.
Cons
- It can be expensive
- It’s not always easy to use
- The reporting and analytics features could be improved.
Pricing
It offers a free trial and two payment plans.
- Pro: $129/mo billed at $1548/year($169/mo billed monthly) which include 1500 contacts and 2 users
- Max: $199/mo billed at $2388/year($249/mo billed monthly) which include 2500 contacts and 3 users
Adobe Marketo
Most Robust Marketing Automation Software
If you’re looking for a top-of-the-line marketing automation platform, Adobe Marketo is the clear choice. It offers an incredibly robust set of features, making it easy to identify, engage, and accelerate your best customers.
You’ll also appreciate the platform’s deep behavioral data, which can help you create engaging conversations in real time. Plus, with its simple dashboards and in-depth reporting, you’ll always have a clear picture of the impact and ROI of your marketing efforts. So if you’re ready to take your marketing to the next level, Adobe Marketo is the perfect platform to help you get there.
Features
- It allows content personalization marketing impact analytics, and a marketing data environment
- It has robust analytics capabilities that allow you to measure the efficacy of your campaigns
- Marketo can coordinate engagement across human and digital channels
- Marketo’s cross-channel engagement capabilities can help you reach customers where they are, and create more seamless customer experiences.
Pros
- Marketo offers personalization of content, which can increase marketing impact
- The marketing data environment is comprehensive and allows for a high degree of flexibility when it comes to campaign planning and execution
- Marketo’s sales partnership features are top-notch and can help boost your sales productivity significantly
- The cross-channel engagement capabilities are extremely powerful.
Cons
- It can be expensive, depending on your needs
- The user interface can be a bit overwhelming for beginners
- Campaign planning and execution can be complex.
Pricing
It offers a free trial and four payment plans.
Contact sales to get a custom quote
Mailchimp
Best Enterprise Marketing Automation Software for Growth Marketing Campaigns
Mailchimp is an enterprise marketing automation software that can help businesses increase their productivity by automating different tasks related to marketing. It also offers features like segmentation and targeting, which helps businesses reach out to their desired audience more effectively.
Mailchimp also integrates with various other software, making it even more powerful and versatile. All these features make Mailchimp one of the best enterprise marketing automation software available in the market.
Features
- Mailchimp drive more traffic and sales by setting up automations that trigger emails based on customer behavior
- It offers features that allow users to discover new ways to automate
- It helps keep your emails relevant and your brand growing
- Deliver personalized emails based on their buying behavior, survey responses, chat interactions, and support tickets to promote loyalty and growth.
Pros
- Very user-friendly
- Great for small businesses
- It offers a wide variety of templates to choose from
- Good customer service.
Cons
- It can be expensive, especially if you need to send a lot of emails
- The templates are not always customizable
- You can only send a limited number of emails per day.
Pricing
It offers one free plan and three payment plans
- Free: Starts at $0 per month for 500 contacts
- Essentials: Starts at $11 per month for 500 contacts
- Standard: Starts at $17 per month for 500 contacts
- Premium: Starts at $299 per month for 10,000 contacts
Hootsuite
Best Enterprise Marketing Automation Software for Social Media Network
Hootsuite is a feature-rich enterprise marketing automation software for social media networks. It enables users to publish and schedule posts, engage customers, manage incoming messages from multiple social channels, monitor activity, stay informed about market trends and competitors, advertise content, promote organic content and manage paid ads as well as measure results across all social networks.
Hootsuite provides an all-in-one platform for businesses to increase their productivity and efficiency in managing social media accounts.
Features
- It offers features that help schedule posts for all your social media accounts in advance
- Engage with customers and followers across all social channels from a single dashboard
- Monitor brand mentions, competitor activity, and hashtags on Twitter, Facebook, Instagram, LinkedIn and other networks
- Get alerted of any important activity in real time
- Create reports to measure the success of your social media campaigns.
Pros
- Hootsuite is a social media management platform that helps businesses grow their social media presence
- It has a wide range of features, including the ability to schedule posts, track keywords, and measure social media analytics
- Hootsuite is easy to use and can be accessed from any device
- Hootsuite offers customer support 24/7
- It is an all-in-one platform for businesses to increase their productivity and efficiency in managing social media accounts.
Cons
- Hootsuite can be expensive, depending on the features you choose
- Hootsuite is not always the best solution for businesses with a limited budget
- It may not be the best solution for businesses that only need to manage a few social media accounts.
Pricing
Hootsuite offers a 30-days free trial and four payment plans.
- Professional: $49/mo
- Team: $179/mo
- Business: $739/mo
- Enterprise: Contact sales to get a custom quote
Factors To Consider When Choosing The Best Enterprise Marketing Automation Software
When choosing the best enterprise marketing automation software for your organization, there are many factors to consider. Some of the most important factors include:
Ease of Use
The software should be easy to use and understand. It should have a user-friendly interface that is intuitive and straightforward.
Functionality
The software should offer a wide range of features to help you automate your marketing tasks.
Pricing
The software should be affordable and offer a free trial or plan.
Collaboration
The software should allow for collaboration between team members.
Compatibility
The software should be compatible with your current marketing tools and systems.
Integration
The software should be able to integrate with your CRM system.
Customer support
The company should offer customer support in case you need help using the software.
FAQs
There is no one-size-fits-all answer to this question, as the best enterprise marketing automation software depends on your individual needs and requirements. However, some of the most popular enterprise marketing automation software include Mailchimp, Adobe Marketo, and Campaigner.
The marketing enterprise automation software that is in demand depends on the needs of the business. Some of the most popular marketing enterprise automation software include Adobe Marketo, Mailchimp, and Hootsuite.
You should consult with a market research company to determine which marketing enterprise automation software is in demand for your business.
The easiest enterprise marketing automation software to learn is generally the software that has the simplest interface and is most intuitive. The most popular enterprise marketing automation software that is easy to learn is Infusionsoft.
Campaigner is the most popular enterprise marketing software for automation testing. It offers a wide range of features to help you automate your marketing tasks, and it is easy to use and understand. It also offers customer support in case you need help using the software.
The biggest obstacle to marketing automation is a lack of personnel with the necessary skills to operate the software. In order to be successful with marketing automation, you need a team that is able to efficiently manage and execute your campaigns.
You also need someone who is knowledgeable about the software and can troubleshoot any issues that may arise.
To select the best marketing automation software for your business, you need to consider your individual needs and requirements. The software should offer a wide range of features to help you automate your marketing tasks.
It should also be easy to use and understand, and be compatible with your current marketing tools and systems. Additionally, the company should offer customer support in case you need help using the software.
Final Thoughts
Enterprise marketing automation software can help businesses increase productivity and efficiency. When choosing the best enterprise marketing automation software for your organization, it is important to consider all of the factors listed above.
The three software programs that stand out are Campaigner, Infusionsoft, and HubSpot. All three offer a wide range of features and are easy to use. They also have affordable pricing plans and offer customer support. Hootsuite is our top pick because it offers the widest range of features and is compatible with a variety of systems.
