Instagram is a popular social media platform with over 1 billion monthly active users. While the platform is mainly known for sharing photos and videos, you can share audio content such as podcasts.
This makes it an excellent way to reach new listeners and promote your show and can greatly complement other marketing efforts. In this article, we’ll walk you through sharing a podcast on Instagram.
Quick Answer
To share a podcast on Instagram, you’ll need to first upload it to a podcast app. Then, open Instagram and tap the plus sign in the bottom left corner. Select “Share to Feed” from there and choose the podcast episode you want to share. You can add a caption and choose which account to post from before hitting “Share.
How to Share a Podcast on Instagram
A podcast is a digital audio file that people can download and listen to on their computer or mobile device. Podcasts are often episodic, which means new episodes are released regularly. They can be about any topic and are usually produced by individuals or small businesses.
Method 1: Share Your Podcast to Instagram Stories From the Spotify App
- Open the Podcast App i.e. Spotify app, on your phone
- Search and choose your favorite podcast
- Play the Podcast you wish to share on Instagram.
- Click on the three dots on the top right.
- Click on Share.
- You can create a cover or brief description to explain the purpose of the podcasts.
- Trim the video to your liking
- You can add doodles, GIFs and Resize
- Send it to your Instagram Story.
Method 2: Share a Podcast on Audiogram to Instagram
An audiogram is an online tool that allows you to create audio graphs and visualizations. It is used to create visual representations of podcasts, interviews, or any other audio content. Audiograms can be shared on social media or embedded on websites.
First, upload the audio you want to graph to Audiogram to create an audiogram. Then, choose a style and layout for your audiogram. You can customize the colors and fonts and add a logo or watermark. Also, decide how long the audiogram will play. When you’re done, click “Create.”
You can share your audiogram on social media or embed it on your website. To share it on Instagram, follow these steps:
Open Audiogram
- Search for a podcast or upload a podcast file
- Select the exact clip you want to choose
- Choose aspect ratio
- Build your design or start with a template
- Choose open in advance editor button
- Make adjustments and fine-tune, Then exports
- Share your story on Instagram
Alternative Methods
Method 3: Screen Record the Podcast and Post it on Instagram
This can be done by downloading the podcast and screen recording it. After that, you can trim the part you want to upload and post it on Instagram. Add a caption to describe the podcast’s purpose.
- Download or Screenrecord your desired Podcast.
- Trim the part you want to upload.
- Click on Share and Copy the Link.
- Add the link in your bio.
- Go to Instagram and share the snippet.
- Add a caption to describe the podcast’s purpose.
Method 4: Sharing Podcasts as Posts on Instagram
- Go to the app store and download the “Podcast app”.
- Tap on the “screenshot” button and take a screenshot of the podcast episode you want to share.
- Open Instagram and tap on the “+” button to add a new post.
- Upload the screenshot and add a caption, “Episode 2 of my podcast is now available!”
- (Optional) Add a link to the podcast episode in your caption.
Tips for Promoting Your Podcast on Instagram
By following these tips, you can create a strong presence for your podcast on Instagram and reach a wider audience.
Use Strong Visuals to Promote Your Podcast
When promoting your podcast on Instagram, use strong visuals to capture attention. This could include screenshots of the podcast episode, graphics or illustrations related to the episode, or photos of the hosts or guests.
Reach More People by Using Hashtags
#Hashtags are a great way to reach a new, potential audience on Instagram. When hashtags are been used to promote your podcast, make sure that you use ones that are relevant to your topic. Also, use a variety of hashtags so that your content is exposed to as many people as possible, use location-based hashtags to target listeners in specific areas. Some popular podcast hashtags include #podcasting, #podcaster, #podcastinglife, and #bestofpodcasts.
Create Interesting and Engaging Captions
Your caption is an integral part of your Instagram post. Always write interesting and engaging captions that give listeners a reason to check out your podcast.
Post Regularly and Consistently
To build a strong presence for your podcast on Instagram, it’s important to post regularly and consistently. Posting new content regularly will help you attract and retain listeners.
Cross-Promote Your Podcast on Other Social Media Platforms:
Apart from promoting your podcast on Instagram, share it on other social media platforms. This could include promoting it on Twitter, Facebook, or LinkedIn. Also, promote it on podcasting websites and directories such as Apple Podcasts, Stitcher, and Google Play.
FAQs for How to Share a Podcast on Instagram
Yes! You can share a podcast on Instagram in a variety of ways. The easiest way is to upload it to a podcast app and then share it as a post on Instagram and share it as an Instagram story or create an audiogram.
When introducing a podcast on Instagram, include the name of the podcast and the episode you’re sharing. Secondly, add a brief description of the podcast. For example, “Introducing ‘The Mindful Way’ podcast. In this episode, we discuss how to stay mindful during stressful times.” finally add a link to the podcast episode so that listeners can listen to it online.
There are many ways to share podcasts with someone. The easiest way is to send them a link to the podcast episode you’re sharing. Add the podcast episode to a playlist and share the playlist with them. Another way to share podcasts is by embedding the podcast episode on your website.
Podcasts can be shared in various places, including social media platforms like Instagram and Facebook, websites, and podcast apps.
There is no one answer to this question. Some podcasts are as short as five minutes, while others can be an hour or more. It depends on the topic and how much information you want to share.
Final Thoughts
By sharing a podcast on Instagram, you will be able to connect with your listeners and promote your content. Following the steps outlined in this blog post, you can easily share your podcasts on Instagram and reach a new audience.
We suggest using Audiogram to create a podcast and share it on Instagram because it’s quick, simple, and free!
Remember consistency is key when promoting your podcast on Instagram, always make sure you post new content regularly.
