The Ultimate Guide to Starting a Podcast and Making Money

how to start a podcast


Table of Contents

Podcasting has exploded in popularity recently, with millions of podcast listeners tuning in to hear their favorite shows every week. Now is the perfect time to plunge if you’ve thought about starting a podcast.

It is a great way to share your ideas and passions with the world and can also be a lucrative side hustle or even a full-time career.

This blog post will show you how to start a podcast and make money. Our step-by-step guide will help you get your show off the ground and on the airwaves, whether you are a seasoned pro or a beginner. Let’s get started!

Starting a Podcast

As an aspiring podcaster looking to share your ideas with an audience, starting a profitable podcast could be the perfect venture for you. By beginning your podcasting journey, you enter into an ever-growing community populated by engaged listeners and influential content creators.

It’s no secret that money can be made through podcasting – in fact, many experienced podcasters make money from their shows in creative ways. However, it is equally important to note the non-monetary benefits of this platform; from building relationships within the community to sparking dialogue on meaningful topics and developing essential mindsets for personal growth.

When considering what type of content will attract profitable podcast listeners, think about ways to create targeted topics that are both informative and entertaining at the same time. Podcasting is a wonderful way to have fun and get creative!

Below is a step-by-step guide to starting your podcast and making money (money podcasting).

Pick Your Topic

Choosing a topic for your podcast is an important first step in the process. Consider what you are passionate about or have expertise in, as this will make for a more engaging and successful podcast.

Think about what topics would be interesting to your listeners and would keep them coming back for more podcast content. By selecting a topic you are knowledgeable about and excited about, you will be better able to connect with your wider audience and provide valuable content.

Do Your Research

Before you hit the record button, conduct thorough research and understand the competitive landscape before you begin recording.

Examine popular podcasts in your niche and identify what differentiates your show from others. Study the strategies and techniques used by successful podcasts in terms of content creation and audience engagement, and use this information to craft a unique and distinctive show that appeals to your target audience.

Choose Your Format

After you’ve chosen your topic and conducted your research, the next step is to establish the structure, format, and length of your podcast. Having a clear and consistent structure for your show will help to establish its flow, and make it more engaging for listeners.

Decide on how you want to divide and organize your content, what segments you want to include, and how often you want to release episodes. Creating an outline for your podcast is a common way to structure the entire process of creating content. 

Start with writing a podcast description that informs regular listeners about what to expect from the show.Use a podcast cheat sheet to get important information about your topics, format, and tone of voice by brainstorming ideas specific to your show.

Commonly used tones of voice are simple, active, conversational, business casual, and positive. Make sure you avoid awkward pauses and never forget to keep your audience engaged in the entire process.

Find your Co-host

Incorporating a co-host into your podcast can add a new level of dynamic to your show and make it more engaging for listeners. When looking for a co-host, seek someone who complements your skills and shares your podcasting passion.

This person can provide a different perspective, create a sense of chemistry and ease the workload on you.

Consider reaching out to potential co-hosts in online communities or job boards that match your niche, you can also ask for referrals from friends or colleagues in the same industry.

A great co-host can be a valuable asset to your podcast and can help bring new energy and ideas to your show.

Choose Your Podcast Equipment

Starting a podcast does not require a significant investment in expensive equipment. Essential tools for podcasting include a high-quality podcast microphone, headphones, a computer or phone, and audio editing software such as GarageBand or Audacity.

A quality microphone is particularly important for ensuring high-quality sound, but you can start recording your audio using your computer or phone, by just connecting your USB microphone, although a stand-alone recorder is also a good option.

If you plan to incorporate music or other pre-recorded audio files into your podcast, a good computer with editing software is recommended to seamlessly edit and mix the audio.

Set up a Recording Space

Having a dedicated and well-prepared recording space is crucial for achieving audio quality in your podcast. A dedicated recording space will help to eliminate external noise and distractions, allowing you to focus on your performance and capture clear and professional-sounding audio.

To create an optimal recording space, consider the following tips:

  • Choose a room that is as quiet as possible and has good acoustics
  • Pay attention to microphone placement and positioning, and experiment with different setups to see which one captures the best sound.
  • Make sure your recording space is well-lit and visually appealing, this will make you feel more at ease and help you deliver a better performance.

Use a Script

Maintaining a professional and focused podcast requires careful preparation and attention to detail. To ensure that your episodes are polished and error-free, it’s essential to write a detailed and comprehensive script or outline before you begin recording.

An effective script or outline should include:

  • An introduction that captivates the audience and sets the stage for the episode.
  • Clear discussion themes or topics that you plan to cover.
  • Questions you plan to ask any guests or interviewees.
  • Closing statements provide a sense of conclusion and leave listeners with something to think about.

Edit Your Podcast Episodes

After recording your podcast episode, the next step is to edit and refine the audio to create a polished and professional final product. This is where audio editing software comes in handy, allowing you to fine-tune and enhance the audio in a variety of ways.

The audio content of your podcast episodes will play a huge part in how enjoyable they are to listen to. It is worth investing time into understanding the entire audio edit process and exploring ways in which it can benefit your audio content before broadcasting.

With audio editing software, such as Audacity or Adobe Audition, you can eliminate awkward pauses and refine audio levels throughout for improved quality. There are also courses available that will provide greater insight into the audio editing tools and techniques which can be used on podcasts.

With the right know-how, it is possible to create an enjoyable experience for listeners with professional-level audio quality.

Choose Your Episode Length

When determining the length of your podcast episodes, it is important to consider the optimal length for your content and audience.

A common recommendation for podcast episode length is around 30 minutes, as it allows for enough time to cover a range of topics or discussions, while still being an easily digestible time frame for listeners.

However, it ultimately depends on the type of content and format of your show, some podcasts may be shorter or longer. It’s also good to remember that you should strive for a consistent episode length, that way your audience knows what to expect and it’s easier for them to plan for listening time.

Keep in mind that the length of your episode should be enough to convey your message without being overly long or too short.

Promote Your Podcast

Promotion and distribution of your podcast are just as important as its creation. To get your show in front of more listeners, it’s crucial to use social media effectively. Leveraging your presence on platforms such as Twitter, TikTok, Facebook, and Instagram to share links to your episodes can help drive people to tune in.

Additionally, many podcasters are now leveraging platforms like Patreon to offer exclusive content or early access to episodes in exchange for financial support. This can be a great way to engage your most dedicated fans and generate additional income for your show.

Ultimately, the most effective way to promote your podcast is by producing high-quality, engaging content that will make people want to listen. The better your content is, the more likely it is that people will recommend it to their friends and family, which will help you to grow your audience over time.

Upload Your Podcast

How to Upload a Podcast and Distribute It

Publishing your podcast episodes to the web is a straightforward process. One of the most popular podcast hosting services is Libsyn, but you can also look into other podcast hosting platform services that suit your needs. To get started, create an account, upload your episodes, and generate an RSS feed link.

Once your episodes are uploaded, you can begin promoting and distributing your podcast by submitting it to various podcast directories such as iTunes, Google Podcast, and other platforms. This will help increase the visibility of your show and make it easier for listeners to discover and subscribe to your podcast via their preferred platforms.

Keep in mind that it may take a bit of time for your podcast to be approved and become available on these platforms. It is also important to have a well-optimized RSS feed that includes the right metadata and artwork to be accepted by podcast directories. 

With proper submission and promotion, you’ll be able to reach a wider audience and grow your listener base.

Create Artwork for Your Podcast

Your podcast artwork is the visual representation of your show that listeners will see on platforms like Spotify and other podcast directories, it is an important aspect of your podcast’s branding and promotion.

Make sure to choose an image that is eye-catching, easily recognizable, and accurately represents the theme or content of your podcast. It can be helpful to consider your ideal listener and think about what would catch their attention and make them want to learn more about your show.

A well-designed podcast artwork can make a big difference in how your podcast is perceived by potential listeners. It should be visually appealing, and it should also be optimized to be visible on different sizes and resolutions across different platforms.

Keep in mind that the podcast artwork should be 1400×1400 pixels and in JPEG or PNG format. The artwork may also be seen in small sizes, like in a list of search results, so make sure it’s clear and legible even at a smaller size.

Engage With Your Audience

Interacting and engaging with your target audience is crucial for building a strong and loyal listener base. By responding to comments and questions, and actively engaging with listeners on social media, you can create a sense of community around your podcast, and establish a relationship of trust with your listeners.

It’s important to be responsive and engage in conversations with your audience. Showing that you care about their opinions and feedback can help create a captive audience and loyal listener base that is more likely to recommend your podcast to others.

Engaging with your audience also helps you to understand their preferences, so you can create content that appeals to them and give them what they want.

It’s also good to be consistent in your interaction and engagement, so your audience knows when to expect a response from you and when to look for your posts.

Building a relationship with your listeners not only helps you to create a loyal fanbase but also allows you to gain valuable insights on how to improve your podcast and create better content.

Keep Your Podcast Fresh

To maintain listener engagement and interest in your podcast website, it’s important to mix up your content and include a variety of topics and guests. This can help to keep your podcast fresh and avoid monotony. This can also attract a wider audience and cater to their diverse preferences.

Incorporating a mix of different topics and guests allows you to explore different angles of your main theme, and provides the opportunity to invite experts and thought leaders to share their insights and experiences. This can give your audience a fresh perspective, and expose them to new information and ideas.

Mixing up your guests and content also allows you to adapt to any changes in your audience’s interests, as you will be exposed to different perspectives and feedback. It’s also a good idea to let your audience know in advance what you are going to cover in the upcoming episodes, this way they can look forward to listening to it.

Have Fun!

Podcasting should be an enjoyable and fulfilling experience, it is after all a creative endeavor. If you find that the podcasting process is not bringing you joy, it may be worth reevaluating your approach.

One important factor to consider is choosing a topic that you are truly passionate about, as it will come across in your content and make it more engaging for listeners.

It’s also essential to be true to yourself and let your personality shine through in your podcast. Being authentic and relatable is what makes a podcast website stand out and connect with an audience.

Don’t be afraid to show your human side, whether it’s by sharing a personal story or adding a bit of humor.

The more genuine and relatable you are, the more likely your audience will feel a personal connection with you and be more likely to stick around and recommend your podcast to others.

Overall, if you’re having fun creating your podcast, it’s more likely that your audience will enjoy listening to it and keep coming back for more. Remember to enjoy the process, and don’t take yourself too seriously.

Tips for Marketing Your Podcast

Marketing your podcast is essential to increase audience reach and potentially profit. But marketing isn’t just about the numbers; it’s just as important to reach regular listeners who are interested in what you have to offer.

With high-quality audio being a must, many podcasters have leaped to provide lossless audio formats so they can better engage with their audience. Doing this is no small feat though, as it requires specialized tools and knowledge of the industry. What’s more, your marketing efforts need to hit both organic and paid channels, making it even more challenging—but achievable if you have the right resources at your fingertips!

Here are some strategies that successful podcasters use to market their podcast:

  • Ensure that your podcast episodes are valuable, informative and of high quality, it’s the foundation for a strong and loyal audience.
  • Create a website for your podcast that includes links to episodes, show notes, and contact information. This is a great place to host your podcast and makes it easily accessible for listeners.
  • Make sure your podcast is listed on all major podcast directories and platforms, such as iTunes, Stitcher, apple podcast, and Google Podcasts, this will increase visibility and make it easy for listeners to find and subscribe to your show.
  • Utilize social media to market your podcast and drive website traffic. Share links to episodes, use relevant hashtags, and participate in online communities to increase visibility and reach a larger audience.
  • Collaborate with other podcasters in your niche and cross-promote each other’s episodes, this can expose you to new listeners and help you reach a larger audience.
  • Attend events or speak at conferences that are relevant to your podcast topic, this is a great way to generate buzz and attract new listeners.
  • Don’t underestimate the power of word-of-mouth marketing, tell your friends, family, and co-workers about your show and encourage them to spread the word.
  • It is important to choose a podcast hosting platform and podcast listing sites to help spread the word about the podcast.
  • You should also create a great-looking podcast website with attractive cover art, and if you want to generate more visitors, consider creating daily podcast tips on social media.
  • Also, make sure to create audio clips from your podcast episodes, you can use these clips on podcast websites and affiliate products to attract potential listeners and monetize them.
  • Apple Podcast Connect is available for many podcast owners. This service allows users to access their respective podcasts within iTunes and serves as an invaluable resource for podcast marketing efforts.

When it comes to optimizing your podcast for maximum monetization, marketing is key.

With these tips in mind, you will be well on your way toward monetizing your podcast!

Monetizing Your Podcast

Source: Pexels

Income possibilities are endless! Starting your podcast can pave the way for passive income generation through methods such as post-roll ads and affiliate marketing. Take your business-minded approach to create content that brings in income while simultaneously resonating with your desired target audience.

A popular strategy for earning income from a podcast is to include post-roll ads that play at the end of each episode. Another way to earn income from a podcast is by promoting affiliate products, leveraging your audience, and using a podcast player like Joe Rogan or Amazon Music as an effective platform to promote products.

Here are other effective monetization strategies:


Monetizing your podcast through sponsorships involves companies or organizations paying you to mention their products or services on your show. To find sponsors, you can reach out to companies directly or use a service that connects you with potential advertisers.

The amount of money you can earn from sponsorships is based on the number of downloads your podcast receives.

For example, if your podcast receives 10,000 downloads per episode, you could charge $430 for a 60-second ad. This can be broken down as follows: a 15-second Pre-roll runs around $18 per 1,000 listens, a 60-second Mid-roll runs around $25 per 1,000 listens, and a 30-second Post-roll runs around $10 per 1,000 listens.

It’s important to note that the number of listens is typically determined by the number of listens on any given episode 6 weeks post-publishing, and in some cases, advertisers will ask for the number of listens 4 weeks post-publishing.

So, if your podcast receives 10,000 listeners on average per episode, a Pre-roll would cost a sponsor $180, a Mid-roll would cost $250, and a Pre-roll/Mid-roll combo would cost $430.

Affiliate Marketing 

Affiliate marketing is an attractive monetization method for podcast creators because it often has a low barrier to entry. With attractive cover art, a high-quality recording setup featuring a shock mount and boom arm, and an active presence on Apple Podcasts, entrepreneurs can leverage the power of affiliate marketing to create passive income.

They don’t even have to opt for physical products if they don’t want to, as there are many digital options available with just as wide a variety of potential profit margins. Once signed up on an affiliate program, podcast hosts can promote their chosen products or services through informative content during their episodes.

With the potential for ongoing residual gains from each sale generated from their recommended products, affiliate marketing presents itself as quite an attractive option for podcast creators looking to make money from their platform.

For example, if you have a cooking podcast, you can join an affiliate program like Amazon Associates. When you mention a product on your show, you can provide an affiliate link for your listeners to purchase it on Amazon. If they make a purchase, you will earn a commission on the sale.

The amount of money you can earn from affiliate link sales is based on the price of the product or service you’re promoting and the number of people who purchase it through your link. It can be a great way to add an extra revenue stream to your podcast by providing valuable recommendations for your audience


Patreon is a popular platform that enables fans to support their favorite podcast creators with monthly donations. This is an excellent way to generate recurring revenue for your podcast by engaging with your dedicated fanbase.

You can set up different levels of support and offer perks such as exclusive content, behind-the-scenes access, or live Q&A sessions to those who donate $5 or more per month. Additionally, Patreon also allows you to accept one-time donations.

For example, if you were to gain 1,000 Patreon supporters, this could result in a monthly income of $4,000.

It is worth mentioning that this figure is dependent on membership levels and it doesn’t take other podcasting revenue streams into account. This is an effective way to build a sustainable revenue stream for your podcast and create value for your fans.


Advertising is another way to monetize your podcast. You can sell ad space within your episodes or run ads before or after them. Podcast advertising can be a highly effective revenue stream for podcasters.

Podcast advertising is usually based on a CPM (cost per thousand impressions) pricing model. While prices can vary widely between different agencies and networks, a typical CPM range for profitable podcasts typically falls between $10 and $50.

Podcast advertising can be a great way to generate additional revenue while also providing valuable exposure for the brands you work with.


When it comes to merchandise, podcast listeners are often very engaged and passionate about their favorite shows. By providing creative and unique podcast-related items like t-shirts, mugs, posters, and other memorabilia, podcast owners can tap into their podcast listeners’ affinity and provide great benefits.

Merchandise that is related to the podcast audio files makes them even more special as it ties back to the podcast’s message. Additionally, selling merchandise online allows podcast owners to reach a much wider audience of potential customers.

Not only this, but podcast merchandise also serves as a great way for podcast owners to boost their brand recognition and gain additional overall exposure. So if you’re looking for ways to further monetize your podcast and increase your visibility, selling pod-cast-related merchandise is worth considering!

Courses and Ebooks

As a podcast host, you have likely developed a deep understanding of your chosen topic, and this expertise can be leveraged to create additional revenue streams. One way to do this is by creating and selling courses or e-books related to podcast topics is an exciting way for podcast hosts to monetize their content.

Not only will your podcast listeners be able to gain even more knowledge about the topic you are covering, but you can guarantee that your podcast content remains original and engaging for them.

Crafting online courses and educational materials with downloadable audio files or mp3s of podcast episodes can provide a tangible way for podcast listeners to dive deeper into their favorite podcast topics, as well as allow you to generate additional revenue through course sales. Creating these resources can also be an effective marketing strategy to promote your podcast and bring in new audiences.

Also, it can be a great way to complement the information provided in your podcast.


Another popular way to monetize is through YouTube videos, where you can upload audio content for listeners to enjoy. By creating decent cover art to accompany the video or podcast episode, it’s possible to draw in even more viewers, and thus potential subscribers.

Additionally, setting up a partnership with Amazon Music or other streaming services can help spread your audio content further, making it even easier for followers to find (and listen to) your work. No matter which route you choose, monetizing your podcast can put you well on the path to success!

Frequently Asked Questions

Do you need money to start a podcast?

You don’t need any money to start a podcast. All you need is a laptop or computer and access to the internet. You can easily record audio files on your phone or laptop for free with basic recording software such as Audacity or Garageband if you have a Mac.

How long does it take for a podcast to make money?

There is no definitive answer as to how long it will take for a podcast to make money. It depends on several factors including the quality of content and marketing strategy, the size of your audience, and the monetization methods you use. It can take some time before you start seeing real returns, so patience and consistency are key!

What are the best ways to monetize a podcast?

The best ways to monetize a podcast are post-roll ads, sponsorships, affiliate marketing, Patreon subscriptions, advertising, merchandise sales, and courses/ebooks. Each method has its advantages and disadvantages so choose the one that fits your needs and goals.

How Do You Start a Podcast for Free and Make Money

Starting a podcast for free is possible if you are willing to invest the time and effort. You will need to decide on a topic, create quality audio content, set up your hosting platform, list your podcast on directories and use social media to promote it. Once you have built an audience, you can monetize your podcast through post-roll ads.

How Many Subscribers Do You Need to Monetize Podcast

Fully monetizing a podcast requires a certain level of downloads and listenership to make sure that it is financially viable. While there is no exact number of subscribers needed, many industry professionals suggest having an average of 10,000-15,000 listens per episode before attempting to monetize.

Final Thought

Monetizing your podcast is a multifaceted endeavor, with multiple ways to generate income. The key to a sustainable and successful podcast is to diversify your income sources. By relying on multiple revenue streams, you will be less vulnerable to any fluctuations or downturns in a single income source. This will also provide more opportunities for growth and potential for scaling up your podcast as a business.

As you start to explore ways to monetize your podcast, consider a combination of the methods discussed above. By utilizing multiple strategies, you’ll be in a stronger position to generate income and build a sustainable podcasting business.

Now that you have a deeper understanding of how to start a podcast and monetize it, you’re well on your way to creating a successful podcast. If you have any further questions or thoughts on making money from your podcast, please feel free to let us know in the comments below. Happy podcasting!

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