Podcasting has taken the world by storm, and for good reason. Not only is it a highly engaging and personal medium, but it’s also an incredibly powerful marketing tool for businesses of all sizes.
In fact, according to recent data, there are now over 424 million active podcast listeners worldwide. With this many potential listeners, it’s no wonder why so many businesses are turning to podcasting as a way to connect with their target audiences.
But, before you can start reaping the benefits of podcasting, you need to know how to distribute your show.
In this post, we’ll be walking you through the step-by-step process of uploading your podcast to one of the most popular platforms, Apple Podcasts.
Whether you’re new to podcasting or an experienced podcaster looking to expand your reach, this step by step guide will give you all the information you need to start sharing your voice with the world.
Apple Podcasts 101
Apple Podcasts, formerly known as iTunes Podcasts, is Apple’s dedicated platform for listening to podcasts. It’s a free service for both podcasters and listeners, although there are now premium options available with added benefits. The platform can be downloaded as a mobile and desktop app and is widely used by many people.
It’s important to note that while Apple Podcasts is a platform to discover and listen to podcasts, it doesn’t host podcast content. In order to distribute your podcast on Apple Podcasts, you’ll need a podcast hosting account.
To get your podcast listed on Apple Podcasts, you’ll need to meet certain requirements such as having at least three episodes available, an intriguing title and description, unique podcast cover art (artwork image) in JPG or PNG image format and contact information for Apple to reach out to in case of any issues with your show. Once you meet all the requirements, you can submit your podcast for approval directly from within the Podcasts app on your iPhone or iPad.
Procedure for Uploading Podcast to Apple Podcast
Create a Podcast Hosting Account
A podcast hosting account is a crucial component for hosting and distributing your podcast episodes so as to appear on listener podcast feed. Many companies offer this service, some with free plans to choose from. Setting up an account is a straightforward process that involves the following steps:
- Select and sign up with your preferred podcast hosting provider.
- Upload your audio files to the hosting platform.
Having a podcast hosting account not only gives you a reliable place to store your digital media files but also provides you with an RSS feed. This feed allows you to distribute your podcast to various directories, including Apple Podcasts, making it easier for listeners to discover and subscribe to your show.
Moreover, podcast hosting platforms also allow you to categorize your podcast, helping potential listeners to find your podcast by topics such as business, comedy, or news.
Create Apple Podcast Connect Account
You’ll need to use apple podcast connect to upload a podcast to apple podcast. This web-based platform allows you to manage your podcasts and submit them to Apple’s directory of podcasts.
To create an account, visit the Apple Podcast Connect website and click on the “Create Account” button. Once you have created your account, you will be asked to provide some basic information,, such as your name, email address, and podcast title.
You’ll also need to agree to the Terms of Service. Create an Apple ID or use your existing Apple ID. Verify that your Apple ID is fully activated by adding a valid payment method and agreeing to the Apple Media Service Terms and Conditions. You won’t be charged until you make a purchase.
Submit Your Podcast RSS Feed on Apple Podcast Connect
To get your podcast listed on Apple Podcasts, submitting your podcast’s RSS feed URL is the key step you need to take. By providing the correct RSS feed URL and confirming your show’s details, you can submit your podcast for approval.
Once you have successfully submitted your podcast, you should receive a confirmation message from apple podcasts support stating, “Your show has been added and is now being processed.”
It is important to note that the approval process may take some time, as Apple reviews and approves each submission to ensure that it meets its guidelines and standards. However, once your podcast is approved, it will be available on iTunes and other podcasting apps for listeners to discover and subscribe to.
Another way to publish your show on Apple Podcasts is to create a show in Apple Podcasts Connect. This only applies to podcasters who are part of Apple’s Podcasters Program, and the podcast will only be available to listeners on an Apple Podcasts subscription.
Congratulations, you have taken a significant step towards distributing your podcast by creating an RSS feed and submitting it to Apple Podcasts.
This makes it easier for listeners to discover and subscribe to your show and provides you with valuable insights through the platform’s statistics feature. You can see how many people are listening to your podcast on it and how often new episodes are being downloaded.
By now, your podcast is ready to be shared with the world, and you can start reaching out to potential listeners through various channels(Podcast apps) and platforms. Remember that podcasting is a powerful marketing tool that can help you connect with your target audience in a unique and engaging way.
If you need any help along the way, plenty of resources are available to guide you through your podcast journey. Remember that podcasting is an ongoing process, and you will continue to learn and grow as you create new episodes and connect with your listeners.
FAQs on How to Upload Podcast on Apple Podcasts
To create a podcast, you’ll need an idea for the show, audio equipment, and software to record and edit your episodes. Once you have that in place, you’ll need to find a hosting platform for your podcast, set up an RSS feed, and submit it to Apple Podcasts Connect.
It’s free to publish a podcast on Apple Podcasts, but you’ll need an Apple ID and access to the iTunes Store in order to create an account.
It usually takes 1-2 weeks for your podcast to be approved.
Apple Podcasts allows you to share audio content, such as interviews, lectures, musical performances, and more. Video is not currently supported.
To submit your podcast to Apple Podcasts, go to podcasts.apple.com/us/podcasts/connect and sign in with your Apple ID. From there, click the “+” symbol in the top left corner of the screen and select “Add a Show.” Provide the required information and click ” submit.”