Location Intelligence

What is a Location-Aware Application?
Location Intelligence

What is a Location-Aware Application?

Location-aware applications are changing the way we interact with technology. Discover the innovation and convenience they bring in this guide.

Definition of Location-Aware Technology
Location Intelligence

Definition of Location-Aware Technology

Discover the essence of location-aware technology through this guide. Explore how it revolutionizes various industries and enhances user experiences.

What Are Location-Based Services?
Location Intelligence

What Are Location-Based Services?

Dive into the Fascinating World of Location-Based Services to Understand Their Significance in Enhancing User Experiences and Revolutionizing Industries.

Table of Contents

Location Intelligence Software

Introduction to Location Intelligence Software

Location intelligence software is an essential tool for businesses of all kinds and non-profit organizations that are looking to analyze, visualize, and interpret mapping and geospatial data in order to make better, more informed decisions.

This software is designed to provide insights into spatial relationships and patterns that are not immediately apparent in traditional data analytics. 

Types of Location Intelligence Software

There are different types of location intelligence software that are available to organizations. Some of the most common ones are described below;

Business Intelligence Software

Business intelligence (BI) software is a tool that can be used by any company, organization, or government agency to track and improve efficiency. This software utilizes data visualization, data mining, and business analytics to help organizations make better and more informed decisions.

Mapping Software

Mapping software is software that lets organizations create maps and visualize the demographic data they need to study and understand the effect of geographical location on their businesses. This process involves preparing data from many sources before importing it into a database or comma-separated values (CSV) file.

Geospatial Intelligence Software

Geospatial intelligence software lets users generate information from image analysis and data associated with a certain location. It may include tools for predictive modeling, spatial clustering, and network analysis.

Geographic Information Systems (GIS) Software

This type of location intelligence software is used for analyzing, visualizing, managing, and storing spatial data. GIS software can help connect many different kinds of data to the map, which include landscapes, vegetation, streets, buildings, and many more.

Mobile Location-Based Software

This is software that provides specific geographical data and information about a particular area. It is used to analyze customers’ mobile behaviors and patterns by tracking their location. Examples include location-based advertising, social networking, and navigation services.

Real-Time Location Software

Real-time location systems (RTLS) use electronic systems to track the location of people and assets in real-time, in most cases, inside a building or similarly enclosed area. They are commonly used in healthcare, logistics, and manufacturing industries to improve efficiency and safety.

Benefits of Location Intelligence Software

Here are some of the top benefits of using location intelligence software:

Improved Decision-Making

Organizations and government agencies have made better and well-informed decisions with the help of location intelligence software. It enables organizations to analyze data in a geospatial context, providing a deeper understanding of how location affects business operations, customers, and competitors.

Enhanced Strategic Analysis

There’s no successful business in our world today without a well-planned strategy in place. You’d probably agree with me on that. Businesses can’t turn blind eyes to the role of location intelligence software, as it offers insights about the potential results of past marketing efforts and the effect those efforts may have had on the firm’s performance indicators.

Increased Customer Experience

With the help of location intelligence software,  organizations can now understand their customer’s preferences and behaviors based on their location. This information can be used to personalize marketing messages, improve product offerings, and enhance the overall customer experience.

Increased Efficiency

Businesses can improve their efficiency and effectiveness with the help of location intelligence software. Take, for instance, how geospatial analytics can help a logistics firm cut down on wasted gas and save money on trucking.

Competitive Advantage

By using location intelligence software, organizations can gain a competitive advantage over their competitors by making better decisions, optimizing operations, and providing a better customer experience.

Key Features of Location Intelligence Software

Key Features Description
Geospatial visualization This feature allows users to visualize data on maps and quickly identify patterns and relationships in their data.
Spatial analysis The spatial analysis feature allows businesses to identify spatial relationships, clusters, and patterns in their data.
Predictive modeling This function has the capability to develop predictive models to forecast future trends and patterns based on historical data.
Customizable mapping To give their data a more meaningful representation, location intelligence software enables users to personalize maps with various layouts, colors, and overlays.
Integration with other systems LI Software has a feature that allows them to integrate with other systems such as CRM, ERP, BI, and GIS.
Mobile accessibility This feature makes it easier for users to visualize data on the go.

Cost of Location Intelligence Software

The cost of location intelligence software is discussed in the pricing models below;


The subscription-based pricing model lets users make a monthly or yearly payment to access the software. The subscription fees vary based on the size and scope of the project, the type of features used, and other factors that can affect the total cost.

Perpetual License

This pricing model requires a one-time payment for lifetime access to the software. The cost of this type of license usually depends on the number of users who will be using the software, as well as any add-ons or features that need to be included.

Per User Pricing

Some location intelligence software offers per-user pricing, which involves making payments for each user that uses the software. The price of the software increases as the number of users increases. Bloom Intelligence is an example of software that falls into this category.

Free Version

This is a great option for those who are just starting out and want to explore the features of the software without making any financial commitments. 

Many location intelligence software companies offer free versions with limited features so users can test out how the software works before investing in a full version. HyperTrack is a good example of location intelligence software that offers a free version.


Some location intelligence software offers a custom pricing model for its users. Users can reach out to sales to get customized quotes.

Popular Location Intelligence Software

Here are some of the most reliable location intelligence software products that are available on the market today.


Maptive is one of the best and most popular location intelligence software products. This tool helps businesses and organizations quickly and easily create their own Google Maps using their own data. It’s a great solution for healthcare industries, real estate companies, transportation services, marketing departments, and more.


This is a powerful tool that helps businesses explore customer locations and visualize data. It can also be used to analyze consumer behavior, identify customer segments, and map out possible strategies for marketing campaigns. With Alteryx, businesses can gain more insights into their customers’ preferences and achieve successful outcomes by analyzing data and making better use of it.


eSpatial is another great location intelligence software that allows organizations to visualize and analyze complex data. It is an easy-to-use platform and provides powerful mapping capabilities for a wide range of industries, including sales, operations, marketing, and logistics teams.


Carto, a cloud-native location intelligence software, is an enterprise-grade solution for organizations looking to leverage data to drive insights and business outcomes. This tool provides powerful mapping capabilities, allowing businesses to quickly and easily create their own maps using their data. It also offers features such as predictive analytics, geospatial search, and real-time tracking.

Geocode Earth

Geocode Earth offers geocoding solutions for businesses. It is an easy-to-use platform that helps businesses quickly and accurately locate addresses, cities, and countries by using their data. Businesses can use geocode Earth to take advantage of accurate location intelligence information to increase efficiency and make better decisions.


IPinfo.io offers great features that allow users to generate accurate and secure IP address data. Its privacy detection feature lets businesses and organizations map out and detect virtual private networks(VPNs), proxies, and more, all of which are used to hide a user’s genuine location.

Scribble Maps

Scribble Maps is an easy-to-use GIS/mapping tool that helps to visualize, filter data, optimize routes, import any location-related data, and overlay it on a custom map. 

Important Location Intelligence Software Integrations

Some essential location intelligence software integrations are;

Customer Relationship Management Integration

Integrating location intelligence software with CRM tools such as Salesforce and Hubspot can provide insights into customers’ geographic locations and preferences, allowing organizations to tailor their marketing and sales strategies accordingly.

Enterprise Resource Planning (ERP) Integration

Integration involving ERP systems can help optimize inventory management and provide insights into how customer demand may vary by geographic region. This can help businesses plan their resources more efficiently and ensure that products are stocked in the right locations.

Business Intelligence (BI) Tool Integration

BI tools allow users to explore and analyze customer data to identify trends and make more informed business decisions. Integration of location intelligence software with BI tools can provide insights into customer behaviors, allowing businesses to better understand their target audience and tailor products or services to their needs.

Geographic Information Systems (GIS) Integration

By integrating GIS with location intelligence software, organizations can visualize their data sets in a geographic context to uncover new insights and gain an understanding of the correlations between different factors. This can help businesses make better-informed decisions based on the spatial context of their data.

Internet of Things (IoT) Devices Integration

Integrating location intelligence software with IoT devices such as sensors, beacons, and wearables can provide real-time location data that can be used for asset tracking, predictive maintenance, and more.

Potential Issues with Location Intelligence Software

The following are the potential issues that organizations should be aware of:

Data Quality and Standardization

As geodata keeps growing, lots of new providers are entering the market and have started to sell poor datasets with less precision. When it comes to how their data is gathered and how reliable it is, these providers frequently lack openness. And because of this, data quality can be an issue for organizations relying on location intelligence software.

Integration Challenges

Integrating location intelligence software with other systems and applications can be complex and time-consuming. Organizations need to ensure that their location intelligence software is compatible with their existing technology infrastructure.


The cost of purchasing location intelligence software is relatively high, especially for startups and medium-sized companies.

Technical Expertise

Location intelligence software needs some technical know-how to be used correctly. Organizations need to have an understanding of the software and its capabilities in order to get the most out of it. Without this knowledge, they might not be able to take full advantage of all the features available.

Relevant Location Intelligence Software Trends

Below are some of the relevant location intelligence software trends;

Indoor Mapping

Using location intelligence data collected from WiFi networks, beacons, and GPS apps has simplified the process of creating an indoor map. Businesses and organizations can now use such data to map and navigate large, complex indoor spaces quickly and accurately.

Real-Time Analysis

As 5G network technology continues to expand, the data collected from various sources can be processed in real-time and used for predictive analysis. Location intelligence software is able to make highly accurate predictions about customer behavior based on how they move around a space.

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are being integrated into location intelligence software to provide more accurate and sophisticated analysis of geospatial data. For example, predictive models are being developed to forecast future trends and patterns based on historical data.

Open Source Geolocation Data and Analysis

Devices such as GPS-enabled smartphones, fitness trackers, and wearables are providing an unprecedented amount of geolocation data for analysis.

Mobile-First Approach

With the increasing use of mobile devices, location intelligence software is being developed with a mobile-first approach, providing users with a seamless experience on their smartphones and tablets.

Software and Services Related to Location Intelligence Software

Here are some software and services that are related to location intelligence software:

Call Tracking Software

Call tracking software allows businesses to learn crucial information about their customers’ phone calls, such as which marketing strategy or approach led to the call and how successful it was. This software helps record information about a phone call and sometimes the conversation between the two parties during the call.

Live Streaming Software

These are programs that allow users to create and share videos in real-time. These tools simplify the process of sharing a live feed.

Data Management Software

DMS helps businesses process large amounts of data and manage it to produce actionable insights. These tools help to develop and maintain a framework for storing, managing, and archiving the data essential to running a modern corporation.

Data Analysis Software

Data analysis software helps businesses analyze their data to uncover trends, identify hidden patterns, and look for opportunities. With these programs, data can be explored and viewed in a variety of ways, allowing users to draw conclusions and act accordingly.

Data Discovery Software

This type of software is programmed to search through large sets of data and uncover key insights. These tools are useful for making data-driven decisions and identifying patterns that can be used to predict outcomes.

Frequently Asked Questions on Location Intelligence Software

  • What Is Location Analytics Software?
    In simple terms, location analytics software allows organizations with spatial analytics skills to analyze the data from a place-specific perspective, make predictions, and adjust business operations as needed.
  • What Is IBM Location Intelligence?
    IBM Location Intelligence is a set of software and services that allow businesses to gain insights into their customers, markets, and operations by analyzing geospatial data. It aids organizations in comprehending how location-specific factors affect their activities.
  • Who Uses Location Intelligence?
    Businesses, analysts, data scientists, and government agencies use location intelligence.
  • What Is the Popular Example of Location Software?
    A very popular example of LI software is Alteryx.
  • What Technology Is Used to Determine Location?
    The technology that can be used to determine the location on Earth is the global positioning system(GPS).