1plusX

1plusX is a pioneering data management platform focused on empowering publishers and advertisers to utilize their first-party data securely and efficiently. With a user-centric design, the platform provides an easy-to-navigate dashboard where users can access audience insights, build custom segments, and activate campaigns across multiple channels, including connected TV. It operates within a privacy-first framework, supporting compliance with global regulations such as GDPR and CCPA, making it an ideal choice for businesses prioritizing data privacy. Its advanced AI capabilities enable real-time analytics, lookalike modeling, and audience enrichment, allowing publishers to scale their campaigns and deepen customer engagement effectively. The platform’s broad integration ecosystem and compatibility with various advertising and data systems highlight its flexibility. It supports multichannel activation, from display to programmatic and connected TV, providing a unified environment to optimize media investments. Its real-time data processing and AI-driven automation streamline workflows and enhance audience targeting precision. Users can manage and enrich their data securely within data clean rooms, making it an essential tool for privacy-compliant advertising in a cookieless future.