Disqo logo

Disqo

by DISQO, Inc. · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorDISQO, Inc.
Year launched2015
StatusActive
LocationGlendale, California
Countries servedGlobal
Languages5
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Disqo

DISQO is a customer experience and advertising measurement platform that helps businesses understand consumer opinions, preferences, and online behaviours. It provides market research, consumer feedback, advertising effectiveness measurement.

DISQO is a customer experience and advertising measurement platform that helps businesses understand consumer opinions, preferences, and online behaviours. It provides market research, consumer feedback, advertising effectiveness measurement, and audience insights to help organisations make data-driven decisions, improve products, optimise marketing campaigns, and strengthen brand performance. Its capabilities support businesses of different sizes, from small and medium-sized businesses to large enterprises.

Pros & Cons

Pros
  • Supports informed business and marketing decisions.
  • Helps evaluate advertising effectiveness and campaign performance.
  • Enables businesses to gather consumer feedback for improvement.
  • Supports product testing, concept validation, and market research.
Cons
  • Advanced research and measurement services may be expensive for smaller businesses.
  • Collecting and analysing consumer data requires appropriate privacy and data protection practices.
  • Inaccurate or unrepresentative data can affect the reliability of insights.
  • Some research and analytics tools may require training or specialist knowledge.

Features

Key features

Consumer Behaviour Analytics – Connects consumer sentiments with observed online behaviours.
Marketing Testing – Evaluates marketing concepts and campaigns before implementation.
Product Testing – Tests products and features before market launch.
Audience Insights – Helps businesses understand target audiences and consumer behaviour.
Advertising Effectiveness Measurement – Evaluates the impact of advertising campaigns across media channels.
Market Research – Provides insights into consumer preferences, habits, and opinions.
Consumer Feedback – Collects feedback from existing and potential customers.
Customer Experience Measurement – Measures and analyses customer experiences and satisfaction.

Additional features

Marketing Concept Testing – Tests marketing ideas and campaign concepts before launch.
Product Testing – Helps businesses assess consumer reactions to products.
Audience Insights – Provides insights into audience interests, preferences, and behaviours.
Advertising Effectiveness Measurement – Evaluates how advertising campaigns perform.
Customer Experience Measurement – Measures customer experiences and satisfaction.
Consumer Feedback Collection – Collects opinions, preferences, and feedback from consumers.
Market Research – Supports research into consumer needs, attitudes, and market trends.
Consumer Behaviour Analytics – Analyses consumer behaviour and online activities.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
5
Interface languages
8
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇳CNY🇮🇳INR

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