OneSignal logo

OneSignal

by OneSignal · Since 2014
No reviews yet
ActiveAvailable globallyCloudFree tier
Quick facts
VendorOneSignal
Year launched2014
StatusActive
Location2850 S Delaware St, 201, San Mateo, California 94403, US
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierYES
Free trialNO
Contact salesYES

About OneSignal

OneSignal provides businesses with scalable multi-channel customer engagement tools that automate messaging workflows, improve retention rates, personalize user experiences, optimize onboarding processes, and deliver real-time communication through push notifications, email campaigns, SMS, RCS, and in-app messaging channels globally.

is a customer engagement and lifecycle messaging platform designed to help businesses onboard, engage, and retain users across multiple communication channels including push notifications, email, SMS, RCS, in-app messaging, and Live Activities. The platform enables organizations to create personalized customer journeys using behavioral triggers, segmentation, analytics, APIs, SDKs, and integrations with existing technology stacks. OneSignal supports mobile applications, websites, fintech platforms, gaming businesses, eCommerce stores, and media companies by providing scalable communication tools that improve user retention, increase engagement, reduce churn, and optimize customer lifetime value. The software offers SDKs for Android, iOS, Flutter, React Native, Expo, and Unity, allowing developers to integrate messaging functionality quickly into applications. Businesses can automate onboarding campaigns, send transactional messages, monitor engagement analytics, personalize communication, and create multi-channel marketing experiences from a unified dashboard. OneSignal also provides REST APIs, webhooks, event streams, customer segmentation, and journey automation features to help organizations scale customer communication globally while measuring campaign performance and revenue impact efficiently through centralized lifecycle engagement management tools.

Pros & Cons

Pros
  • Real-time analytics improve campaign optimization and customer engagement decision-making processes effectively.
  • Strong SDK support simplifies integration across multiple application development platforms.
  • Behavioral automation enhances onboarding, retention, and customer lifecycle communication performance significantly.
  • Easy multi-channel messaging management from one centralized dashboard interface system.
Cons
  • Advanced automation features may require technical expertise for optimal implementation initially.
  • Multi-channel campaign management may overwhelm smaller businesses with limited marketing experience initially.
  • Advanced segmentation setup can become time-consuming for complex customer targeting requirements sometimes.
  • Pricing information lacks transparency for enterprise-level customized communication solutions currently available.

Features

Key features

Multi-Channel Messaging

Supports push notifications, email, SMS, RCS, Live Activities, and in-app messaging from one platform.

SDK Integration

Provides SDKs for Android, iOS, Flutter, React Native, Expo, and Unity for quick deployment.

Advanced Segmentation

Creates highly targeted audience groups using demographics, events, behavior patterns, devices, and engagement history.

Real-Time Analytics

Tracks campaign performance, click-through rates, conversions, retention metrics, and customer engagement activities instantly.

Journey Automation

Automates onboarding, engagement, retention, and reactivation workflows using customer behavior triggers and segmentation tools.

Additional features

In-App Messaging

Displays customizable messages directly inside applications to guide users, improve onboarding, and encourage feature adoption effectively.

Email Messaging

Creates impactful email campaigns with personalized content, behavioral automation, and lifecycle targeting for consistent customer communication globally.

Live Activities

Highlights real-time updates inside applications, helping businesses provide dynamic experiences and maintain continuous customer engagement efficiently.

SMS and RCS Support

Delivers branded mobile messaging experiences using SMS and RCS channels for immediate customer communication and promotions.

Push Notifications

Sends highly visible mobile and web notifications instantly across devices, increasing customer engagement, retention, click-through rates, and conversions.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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