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AppsFlyer

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Software Status:Active

About AppsFlyer

AppsFlyer is an attribution and marketing analytics platform from AppsFlyer that helps businesses measure and improve their mobile marketing campaigns. It provides features such as attribution tracking, deep linking, and fraud protection so companies can accurately assess their marketing performance and improve return on investment. AppsFlyer's reliable analytics capabilities help marketers understand user behavior and campaign effectiveness. With its extensive integrations, users can connect with a wide range of advertising networks and analytics tools. Key capabilities: attribution tracking deep linking fraud protection real-time analytics integrations with ad networks Best for: marketers and businesses that need to measure the effectiveness of their mobile campaigns.

AppsFlyer Details

Vendor
AppsFlyer
Year Launched
2011
Location
New York 300 Park Ave South, 8th Floor, NY NY 10010 United States
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All countries.
Languages
English, French, Japanese, Russian, Spanish, Simplified Chinese, Korean, German, Portuguese, Vietnamese
Users
App owners, UA managers, campaign managers, mobile marketers, BI managers and developers
Industries Served
Gaming, Shopping, Finance, Food & Drink, Entertainment & Music, Health & Fitness, Travel
Tags
Marketing Attribution, AppsFlyer

AppsFlyer's In-App Market Place

Does AppsFlyer have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

0

Mini Apps

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€), Gbp (£), Jpy (¥), Aud ($), Cad ($), Chf (chf), Cny (¥), Ils (₪), Inr (₹), Rub (₽), Sek (kr), Zar (r), Krw (₩), Twd (nt$), Thb (฿), Sgd ($), Hkd ($), Myr (rm), Aed (dh), Try (₺)

Pros & Cons

  • Customizable and intuitive dashboards for detailed campaign performance analysis.
  • Accurate real-time analytics with smooth tracking for user behavior and in-app events.
  • Strong fraud protection features, including P360 for blocking and alerts.
  • Easy partner integration, allowing seamless data sharing for decision-making.
  • Excellent customer support and a user-friendly learning portal for smooth onboarding.
  • Limited reporting access for partners, requiring manual data sharing outside the platform.
  • Complicated setup process for SKAN on iOS apps.
  • Some technical glitches, such as issues when downloading reports.
  • Reporting can be difficult to process and lacks organic traffic downloads.
  • Integration with new media source partners can be time-consuming.

AppsFlyer's Support Options

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