About AppsFlyer
AppsFlyer is an attribution and marketing analytics platform from AppsFlyer that helps businesses measure and improve their mobile marketing campaigns. It provides features such as attribution tracking, deep linking, and fraud protection so companies can accurately assess their marketing performance and improve return on investment. AppsFlyer's reliable analytics capabilities help marketers understand user behavior and campaign effectiveness. With its extensive integrations, users can connect with a wide range of advertising networks and analytics tools. Key capabilities: attribution tracking deep linking fraud protection real-time analytics integrations with ad networks Best for: marketers and businesses that need to measure the effectiveness of their mobile campaigns.
AppsFlyer has cemented its position as a leading mobile attribution and marketing analytics platform, offering a comprehensive suite of tools designed to empower app developers and marketers in navigating the complex mobile landscape. Its core strength lies in its ability to accurately track app installs and in-app events, attributing them to specific marketing campaigns and sources. This granular level of attribution allows marketers to understand precisely which channels are driving the most valuable users, enabling data-driven decisions for optimizing marketing spend and maximizing ROI. Beyond attribution, AppsFlyer provides in-depth marketing analytics, giving users access to valuable insights into user behavior, campaign performance, and overall ROI. The platform's data visualization tools, with clear charts and graphs, make it easy to understand performance trends and identify areas for improvement. While the sheer volume of data and features can be overwhelming for new users, the platform offers customizable dashboards, allowing users to focus on the metrics most relevant to their specific needs. This customization, coupled with a generally well-organized interface, helps mitigate the initial learning curve.
Pros & Cons
- +Customizable and intuitive dashboards for detailed campaign performance analysis.
- +Accurate real-time analytics with smooth tracking for user behavior and in-app events.
- +Strong fraud protection features, including P360 for blocking and alerts.
- +Easy partner integration, allowing seamless data sharing for decision-making.
- +Excellent customer support and a user-friendly learning portal for smooth onboarding.
- −Limited reporting access for partners, requiring manual data sharing outside the platform.
- −Complicated setup process for SKAN on iOS apps.
- −Some technical glitches, such as issues when downloading reports.
- −Reporting can be difficult to process and lacks organic traffic downloads.
- −Integration with new media source partners can be time-consuming.
Features
Key features
- 1. Mobile Attribution – Tracks and measures app installs and marketing performance
- 2. Marketing Analytics – Provides campaign insights and data visualization
- 3. Fraud Protection – Detects and prevents fraudulent activities like click farms and bots
- 4. Deep Linking & CX – Ensures seamless user experiences across devices
- 5. ROI Measurement – Helps businesses optimize ad spend and LTV
Additional features
- 1. Measurement Suite – Tracks app performance and marketing impact
- 2. ROI Measurement – Analyzes revenue impact from campaigns
- 3. Marketing Analytics – Provides performance insights and reporting
- 4. Incrementality – Determines the true impact of marketing efforts
- 5. CX & Deep Linking – Enhances user journey with personalized experiences
- 6. Audience Segmentation – Enables targeted customer engagement
- 7. Fraud Protection – Prevents mobile ad fraud
- 8. Raw Data & APIs – Offers access to raw analytics data
- 9. Partner Marketplace – Integrates with advertising and analytics platforms
- 10. AppsFlyer for iOS – Special solutions for Apple’s SKAdNetwork (SKAN)
- 11. Privacy Cloud – Ensures compliance with privacy regulations
Pricing
Countries & Languages
Available in
Interface languages
Billing currencies
No reviews yet
Be the first to drop a review
Alternatives to AppsFlyer
JustControl.it
JustControl.it is a business intelligence software platform from Admitad Group that provides analytics and reporting…
Medialyzer TV Attribution
Medialyzer TV Attribution is a software platform from Medialyzer Media Technologies that provides TV ad…
BoostTrust
BoostTrust is an SEO software platform from Boostability that provides white label SEO services to…
Lifesight
Lifesight is a unified marketing measurement platform from Lifesight that helps fix marketing attribution. It…
About AppsFlyer
AppsFlyer is an attribution and marketing analytics platform from AppsFlyer that helps businesses measure and improve their mobile marketing campaigns. It provides features such as attribution tracking, deep linking, and fraud protection so companies can accurately assess their marketing performance and improve return on investment. AppsFlyer's reliable analytics capabilities help marketers understand user behavior and campaign effectiveness. With its extensive integrations, users can connect with a wide range of advertising networks and analytics tools. Key capabilities: attribution tracking deep linking fraud protection real-time analytics integrations with ad networks Best for: marketers and businesses that need to measure the effectiveness of their mobile campaigns.
AppsFlyer Details
AppsFlyer's In-App Market Place
Does AppsFlyer have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Jpy (¥), Aud ($), Cad ($), Chf (chf), Cny (¥), Ils (₪), Inr (₹), Rub (₽), Sek (kr), Zar (r), Krw (₩), Twd (nt$), Thb (฿), Sgd ($), Hkd ($), Myr (rm), Aed (dh), Try (₺)
Pros & Cons
- Customizable and intuitive dashboards for detailed campaign performance analysis.
- Accurate real-time analytics with smooth tracking for user behavior and in-app events.
- Strong fraud protection features, including P360 for blocking and alerts.
- Easy partner integration, allowing seamless data sharing for decision-making.
- Excellent customer support and a user-friendly learning portal for smooth onboarding.
- Limited reporting access for partners, requiring manual data sharing outside the platform.
- Complicated setup process for SKAN on iOS apps.
- Some technical glitches, such as issues when downloading reports.
- Reporting can be difficult to process and lacks organic traffic downloads.
- Integration with new media source partners can be time-consuming.
AppsFlyer's Support Options
Email Address
agency@appsflyer.comContact
+972 9-768-1949AppsFlyer's Alternatives
JustControl.it
JustControl.it is a business intelligence software platform from Admitad Group that provides analytics and reporting…
Medialyzer TV Attribution
Medialyzer TV Attribution is a software platform from Medialyzer Media Technologies that provides TV ad…
BoostTrust
BoostTrust is an SEO software platform from Boostability that provides white label SEO services to…
Lifesight
Lifesight is a unified marketing measurement platform from Lifesight that helps fix marketing attribution. It…
