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About AppsFlyer

AppsFlyer is a mobile attribution software from AppsFlyer that helps marketers make informed decisions based on data-driven insights. It includes features such as multi-touch attribution, fraud protection, and analytics reporting to provide a comprehensive understanding of campaign performance. This enables businesses to accurately measure the effectiveness of their advertising efforts. AppsFlyer allows users to integrate with various ad networks and platforms, ensuring a broad reach and detailed tracking capabilities. Its real-time data processing helps teams to quickly respond to changing market conditions. Key capabilities: multi-touch attribution fraud detection analytics dashboard integration with ad networks real-time reporting Best for: marketers and businesses that need to track and analyze mobile advertising performance.

AppsFlyer Details

Vendor
AppsFlyer
Year Launched
2011
Location
100 1st Street, 25th floor San Francisco, CA 94105, US
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All countries
Languages
French, Japanese, English, Russian, Spanish, Chinese, Korean, German, Portuguese, Vietnamese
Users
• Growth Specialists, • Performance Marketing Managers, • User Acquisition Specialists, • Business Development Managers, • Data Analysts, • Marketing Directors, • Reporting Specialists
Industries Served
Gaming, Finance, eCommerce, Entertainment, Food and drink, Health and fitness, Travel and local
Tags
AppsFlyer, Marketing Analytics, Mobile Attribution, AI Marketing, Deep Linking, Cross-Channel Measurement, Fraud Protection, Campaign Optimization, Data Collaboration, Marketing Intelligence

AppsFlyer's In-App Market Place

Does AppsFlyer have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

NA

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD

Pros & Cons

  • • Provides powerful tools for mobile attribution and marketing analytics effectively.
  • • Offers detailed insights that significantly enhance campaign performance and optimization.
  • • Simple setup guides help marketers pull data with minimal effort.
  • • Integrates with multiple partners to centralize online data for decisions.
  • • Robust analytics features allow detailed tracking of user behavior and campaigns.
  • • Learning curve can be steep for new users initially navigating platform.
  • • Inconsistency in some reports limits which metrics appear in certain dashboards.
  • • Marketing analytics may take over 24 hours to fully reflect results.
  • • Occasional delays in data processing and syncing hinder real-time analysis.
  • • Customer support response times can be slower, impacting critical issue resolution.

AppsFlyer's Support Options

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