attentionPLAN logo

attentionPLAN

by Amplified intelliegence
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorAmplified intelliegence
Year launched
StatusActive
Location109 Grote Street, Adelaide SA 5000 Australia
Countries servedGlobal
Languages1
Integrations
Free tier
Free trial
Contact salesYES

About attentionPLAN

AttentionPLAN is a media planning software from Amplified Intelligence that uses attention metrics to plan and predict campaign performance. It combines omnichannel attention measurement, 99% accuracy, and scalable API solutions so users can focus their budget on high-attention environments. By accessing the full power of attention metrics, businesses can refine their media placements and drive better results. With its privacy-first approach, attentionPLAN is built for a cookieless future, ensuring that users can effectively measure attention across various platforms like social media, web, TV, OOH, VOD, and audio. Key capabilities: omnichannel coverage real-time insights privacy-first measurement high-attention focus scalable solutions Best for: advertisers and media planners that need accurate metrics for effective media spending.

Review of **attentionPLAN** by Amplified Intelligence **attentionPLAN** is an innovative media planning tool created by Amplified Intelligence that harnesses the power of the world's largest dataset of human attention metrics. Designed to optimize media campaigns, attentionPLAN empowers advertisers to make data-driven decisions on selecting the most effective ads, formats, channels, and creative executions to achieve their real campaign objectives. The software stands out for its unique ability to integrate human attention data, providing advertisers with a distinctive edge in maximizing the impact of their campaigns. \#### **User Interface and Ease of Use** One of the most impressive aspects of attentionPLAN is its user-friendly interface, which has been carefully designed to make navigating through the software as seamless as possible. The clean and intuitive layout allows users to easily access a wide array of tools and functionalities, ensuring that even those with minimal technical skills can leverage the software’s capabilities. The dashboard is particularly noteworthy, as it provides a comprehensive overview of campaign performance and key attention metrics in a visually engaging manner.

Pros & Cons

What users like
  • +Accurate Predictions: Leverages a vast dataset for precise attention and recall predictions.
  • +Comprehensive Planning: Allows detailed scenario planning for optimized media strategies.
  • +User-Friendly: Intuitive interface for easy use.
  • +Granular Insights: Provides detailed insights into campaign performance.
  • +Trusted by Leading Brands: Used by major ad agencies and brands.
What users flag
  • Limited Integrations: Does not integrate with other tools.
  • High Initial Cost: Starting price may be high for small businesses.
  • Limited Language Support: Only available in English.
  • No In-App Marketplace: Lacks an in-app marketplace for additional features.
  • No API: Does not offer an API for custom integrations.

Features

Key features

Human Attention Metrics
Utilizes the world’s largest dataset of human attention metrics to optimize media planning.
Scenario Planning
Allows users to compare different channel mixes and formats to meet campaign goals.
Granular Insights
Provides detailed insights into audience attention and predicted campaign performance.
Campaign Objectives
Enables setting short-term and long-term campaign objectives per scenario.

Additional features

Scientific Media Predictions
Based on over 860 million human attention data points.
Full Campaign Building
Build complete campaigns and scenarios with ease.
Attention Performance Prediction
Accurately predicts attention and advertising recall.
Ad Impact Measurement
Measures the impact of ads on audience attention.
User-Friendly Interface
Intuitive design for easy navigation and use.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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