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Auction Marketer

by Auction Marketer · Since 2016
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ActiveAvailable globallyCloud
Quick facts
VendorAuction Marketer
Year launched2016
StatusActive
LocationAuction Marketer Ltd Vulcan Works, 34-38 Guildhall Road Northampton NN1 1EW
Countries servedGlobal
Languages12
Integrations1+
Free tierN/A
Free trialN/A
Contact salesN/A

About Auction Marketer

Auction Marketer is a digital marketing software from Auction Marketer [designed for auction houses and related businesses]. It provides tools for email marketing, social media campaigns, and auction listing management so users can effectively promote their auctions. The platform helps businesses reach a wider audience and boost auction attendance. Auction Marketer enables users to create targeted email campaigns, manage social media presence, and improve auction listings for better visibility. Key capabilities: email marketing automation social media integration auction listing templates performance analytics customer segmentation Best for: auction professionals that need comprehensive marketing solutions for driving auction participation.

Auction Marketer is a robust and versatile auction software platform that has been designed to optimize the operations of auction houses and streamline the auction experience for both buyers and sellers. With a comprehensive set of tools for managing live and timed auctions, reporting, payments, and customer relationships, it stands out as a complete solution for auction businesses. Auction Marketer's primary goal is to enhance operational efficiency while driving revenue growth, making it a valuable asset for auctioneers who want to modernize their approach to auction management. One of the key strengths of Auction Marketer is its user-friendly interface. Designed with simplicity in mind, it allows users of all technical levels to navigate the platform with ease. The layout is well-organized, and all the features are easy to find. The dashboard presents a centralized view of auction data and performance indicators, enabling users to quickly assess the status of ongoing auctions or past events. Whether you're an auctioneer managing multiple auctions at once or a bidder participating in a live auction, the intuitive interface enhances the overall experience.

Pros & Cons

Pros
  • Support for Multiple Auction Types: The software supports diverse auction types, including fine art, luxury goods, property, vehicles, and commodities, making it versatile across industries.
  • Live Stream Webcast Bidding: Provides a high-quality live auction experience with low-latency webcast, engaging bidders and driving excitement during auctions.
  • Data Migration Support: Auction Marketer offers assistance with migrating data from legacy systems, simplifying transitions to their platform.
Cons
  • Integration Complexity: While integrations are supported, setting up connections with 3rd party tools and custom features may require additional time and resources for proper implementation.
  • Limited Offline Functionality: The platform’s reliance on cloud services may limit offline functionality, potentially affecting auctions held in locations without consistent internet access.

Features

Key features

Live Auction Management

Streamlines live auctions with features like real-time bidding, lot tracking, and remote bidding capabilities.

Timed Auction Management

Manages timed auctions with features like linear lot ending, timed auction clerking, and "bid up now" tools.

Auction Back Office

Handles auction administration tasks, including customer management, inventory management, lotting, and financials.

Integration with Third-Party Platforms

Integrates with popular bidding aggregation platforms to expand bidder reach.

Data Management and Reporting

Provides tools for data management, reporting, and analytics to track auction performance and identify trends.

Customization Options

Offers customization options to tailor the platform to specific auction house needs.

Additional features

Live Auction Management

Streamlines live auctions with features like real-time bidding, lot tracking, and remote bidding capabilities.

Timed Auction Management

Manages timed auctions with features like linear lot ending, timed auction clerking, and "bid up now" tools.

Auction Back Office

Handles auction administration tasks, including customer management, inventory management, lotting, and financials.

Integration with Third-Party Platforms

Integrates with popular bidding aggregation platforms to expand bidder reach.

Data Management and Reporting

Provides tools for data management, reporting, and analytics to track auction performance and identify trends.

Customization Options

Offers customization options to tailor the platform to specific auction house needs.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
12
Interface languages
9
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchJapaneseChineseKoreanRussianArabic.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB

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