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Audiense

by Audiense ยท Since 1996
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ActiveAvailable globallyCloud
Quick facts
VendorAudiense
Year launched1996
StatusActive
LocationFt. Worth, Texas US
Countries servedGlobal
Languages3
Integrations8+
Free tierNO
Free trialYES
Contact salesYES

About Audiense

Audiense is an audience intelligence platform that helps businesses understand customers through data, AI, and behavioral insights. It enables marketers to create personalized campaigns, improve engagement, and optimize customer acquisition, retention, and growth using comprehensive consumer intelligence and analytics tools.

Audiense provides advanced audience intelligence solutions that enable organizations to understand customers deeply and create effective marketing strategies. The platform analyzes data from over three billion people worldwide, combining behavioral, psychographic, mobility, location, and purchase intent data. This helps businesses identify customer preferences, motivations, and engagement patterns across online and offline channels. Audiense enables marketers to segment audiences into actionable personas, allowing highly personalized marketing campaigns. Its Audiense Action solution transforms audience insights into ready-to-execute campaign strategies, improving campaign relevance and effectiveness. The platform also helps businesses optimize pricing strategies, site selection, and market planning by providing detailed consumer insights. With seamless integration capabilities, including connections to advertising platforms, Audiense enables users to activate campaigns directly from insights. Its analytics tools track campaign performance and customer engagement, allowing marketers to refine strategies continuously. Audiense supports customer acquisition, retention, and loyalty initiatives by delivering clear, actionable intelligence. Used by over 2,000 companies and agencies globally, Audiense helps organizations increase conversion rates, customer lifetime value, and marketing efficiency through AI-powered audience intelligence and campaign optimization tools.

Pros & Cons

Pros
  • Provides deep audience intelligence from multiple reliable global consumer data sources.
  • Helps create personalized campaigns improving engagement, conversions, and customer retention.
  • Uses artificial intelligence to generate actionable marketing insights and recommendations.
  • Supports both online and offline audience behavior analysis for accuracy.
Cons
  • Advanced features may require training for effective platform utilization initially.
  • Small businesses may find enterprise-level capabilities excessive for their needs.
  • Heavy reliance on data accuracy for generating reliable actionable insights consistently.
  • Pricing transparency limited; requires consultation for full pricing information access details.

Features

Key features

Audience Intelligence

Analyze customer behaviors, preferences, and psychographic insights globally.

Audience Segmentation

Create detailed customer segments and personas for targeting.

Campaign Activation

Convert insights into actionable marketing campaigns easily.

Consumer Data Integration

Combine multiple data sources for comprehensive audience insights.

AI-Powered Insights

Use artificial intelligence to identify patterns and opportunities.

Additional features

Audience Intelligence

Analyze global consumer behavior and engagement patterns.

Audience Segmentation

Create actionable customer segments based on interests and behaviors.

Persona Creation

Build detailed personas for marketing and targeting strategies.

Campaign Activation

Turn insights into executable marketing campaigns efficiently.

Consumer Data Analysis

Combine mobility, behavioral, and purchase intent data.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
3
Interface languages
21
Billing currencies

Interface languages

EnglishFrenchSpanish

Billing currencies

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