AVOW logo

AVOW

by Avow Holdings · Since 2018
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ActiveAvailable globallyCloud
Quick facts
VendorAvow Holdings
Year launched2018
StatusActive
LocationOranienstraße 185, 10999 Berlin, Germany
Countries servedGlobal
Languages11
Integrations6+
Free tierN/A
Free trialN/A
Contact salesYES

About AVOW

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AVOW is a mobile OEM advertising platform that empowers app marketers to scale their user acquisition and engagement through partnerships with leading Android device manufacturers. Reaching over 1.5 billion daily users, AVOW offers unparalleled access to untapped inventory through alternative app stores and native device placements. Its main value lies in connecting advertisers directly with OEM ecosystems such as Xiaomi, Samsung, OPPO, and Realme, providing a competitive edge in an increasingly saturated app market. The platform provides a seamless and functional user interface built for campaign performance. It is equipped with real-time dashboards and powerful tools like AVOW Intelligence, which leverages machine learning to optimize ad placements and KPIs dynamically. AVOW supports a wide range of creative ad formats including banners, native, and interstitials, and allows advertisers to conduct dynamic preloads and execute targeted branding campaigns. It is highly compatible with all major Android OEMs and integrates with leading MMPs for accurate performance tracking and fraud prevention.

Pros & Cons

Pros
  • Access to 86% of global Android device users
  • Real-time campaign optimization via AVOW Intelligence
  • Multiple alternative app store integrations
  • High-quality lead generation and conversion
  • Regional support and tailored UA strategies
Cons
  • Focused only on Android/OEM ecosystems
  • No visible pricing transparency
  • Limited self-serve platform information
  • OEM advertising may require learning curve
  • Reliance on third-party MMPs for full tracking

Features

Key features

OEM Advertising Access

Direct access to global Android OEM inventory allows advertisers to scale across 1.5B daily users.

Dynamic Preloads

Apps are pre-installed on new devices, increasing visibility from the start.

AVOW Intelligence Tool

Real-time optimization using proprietary tech to improve campaign KPIs.

Alternative App Store Distribution

Enables app promotion beyond Google Play, expanding reach.

Multi-Format Creative Support

Banners, native ads, and more to suit various funnel stages.

Targeted Display Campaigns

Reach specific segments with customized display ads.

Global OEM Partnerships

Includes Xiaomi, Samsung, OPPO, Realme, and more.

Additional features

1. Dynamic Preloads

Automatically installs your app on new devices from partnered OEMs.

2. Display Ads on OEM Devices

Reach users directly through banners and interstitials on OEM UIs.

3. AVOW Intelligence Optimization

Uses AI to adjust bids and placements in real-time.

4. App Store Diversification

Promotes apps on multiple alternative stores (e.g., GetApps, AppGallery).

5. Branding Campaigns

Keeps the app top-of-mind through long-term brand visibility.

6. Fraud Prevention Integration

MMP compatibility ensures clean installs and data.

7. Real-Time Performance Tracking

Detailed metrics and visual dashboards.

8. High-Quality Lead Generation

Focused on acquiring users who convert.

9. Scalable UA Channels

OEM access enables massive reach with minimal overhead.

10. Custom Targeting Parameters

Location, device type, and user behavior-based segmentation.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
11
Interface languages
37
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChineseJapaneseKorean.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇳🇿NZD🇭🇰HKD🇸🇬SGD🇨🇳CNY🇰🇷KRW🇮🇳INR🇧🇷BRL🇸🇪SEK🇩🇰DKK🇳🇴NOK🇿🇦ZAR🇲🇽MXN🇵🇱PLN🇷🇺RUB🇹🇷TRY🇦🇪AED🇸🇦SAR🇮🇩IDR🇲🇾MYR🇹🇭THB🇵🇭PHP🇹🇼TWD🇻🇳VND🇨🇱CLP🇨🇴COP🇦🇷ARS🇭🇺HUF🇨🇿CZK🇮🇱ILS🇵🇭PHP

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