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Awario

by Awario · Since 2015
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Quick facts
VendorAwario
Year launched2015
StatusActive
LocationNicosia, Cyprus
Countries servedN/A
Languages6
Integrations1+
Free tierNO
Free trialYES
Contact salesNO

About Awario

A social media and web monitoring tool that tracks brand mentions across social media, news, blogs, forums, and reviews. It provides non-stop monitoring, sentiment analysis, competitor tracking, and lead generation capabilities.

Awario is a social listening and brand monitoring tool designed for businesses of all sizes to track their online presence. It crawls billions of web pages and major social platforms like X, Facebook, Instagram, and Reddit to find mentions of a brand, competitors, or industry keywords in real-time. Key features include sentiment analysis, influencer identification, competitive analysis, and a dedicated 'Leads' module for social selling. The platform supports Boolean search for highly specific queries and provides analytics on mention volume, reach, and audience demographics. Awario offers a free trial, with paid plans billed monthly or annually in USD. Support is available via a contact form and a help center, and it integrates with Slack. It is a web-based SaaS application accessible from any browser.

Pros & Cons

Pros
  • Crawls a wide range of sources beyond just major social media APIs, including blogs, forums, and news sites.
  • Includes a dedicated feature for social selling that identifies potential leads.
  • Offers powerful Boolean search capabilities for creating highly targeted monitoring alerts.
  • Provides white-label reports, which is useful for agencies.
  • Supports monitoring in any language and location.
Cons
  • The API is only available on the highest-tier Enterprise plan.
  • Data export to CSV is not available on the entry-level 'Starter' plan.
  • Does not offer a publicly listed support phone number or live chat.
  • Twitter data is not available via the Awario API.

Features

Key features

Non-stop Monitoring

Tracks keywords in real-time across the web, including social media, news, blogs, and forums.

Powerful Analytics

Provides insights on mention growth, reach, sentiment analysis, and top influencers.

Social Selling

Identifies sales opportunities by finding posts where users ask for product recommendations or complain about competitors.

Boolean Search

Allows for the creation of flexible and precise search queries to filter for the most relevant mentions.

White-label Reports

Generates data-rich, brandable reports on social listening activities, share of voice, and influencers.

Additional features

Multi-language and Location Monitoring

Tracks mentions for keywords in any language and from any geographical location.

Email Alerts

Delivers daily or weekly summaries of new mentions directly to the user's inbox.

Reach Sorting

Sorts mentions by their reach to prioritize the most impactful conversations first.

Organized Workspace

Groups shares and retweets and organizes mentions into folders for better management.

Negative Keywords

Excludes posts containing certain terms from search results to improve relevance.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Starter
USD 49/mo
per user · billed monthly
  • 3 topics to monitor
  • 30,000 new mentions/mo
  • 5,000 stored mentions per topic
  • 1 team member
  • Boolean search
Source: vendor pricing page →
Pro
USD 149/mo
per user · billed monthly
  • 10 topics to monitor
  • 100,000 new mentions/mo
  • 15,000 stored mentions per topic
  • 3 team members
  • Data export
  • PDF reports
Source: vendor pricing page →
Enterprise
USD 499/mo
per user · billed monthly
  • 50 topics to monitor
  • 500,000 new mentions/mo
  • 50,000 stored mentions per topic
  • 10 team members
  • White-label reports
  • API
Source: vendor pricing page →

Annual plans

Starter
USD 348/yr
per user · billed yearly · ≈ USD 29/mo
  • 3 topics to monitor
  • 30,000 new mentions/mo
  • 5,000 stored mentions per topic
  • 1 team member
  • Boolean search

Equivalent to $29/mo, billed annually.

Source: vendor pricing page →
Pro
USD 1,068/yr
per user · billed yearly · ≈ USD 89/mo
  • 10 topics to monitor
  • 100,000 new mentions/mo
  • 15,000 stored mentions per topic
  • 3 team members
  • Data export
  • PDF reports

Equivalent to $89/mo, billed annually.

Source: vendor pricing page →
Enterprise
USD 3,588/yr
per user · billed yearly · ≈ USD 299/mo
  • 50 topics to monitor
  • 500,000 new mentions/mo
  • 50,000 stored mentions per topic
  • 10 team members
  • White-label reports
  • API

Equivalent to $299/mo, billed annually.

Source: vendor pricing page →

Countries & Languages

Countries served
6
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanDutchJapanese

Billing currencies

🇺🇸USD

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