Batch logo

Batch

by Batch · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorBatch
Year launched2015
StatusActive
Location43, Rue Beaubourg Paris, Île-de-France 75003, FR
Countries servedGlobal
Languages3
Integrations9+
Free tierN/A
Free trialN/A
Contact salesYES

About Batch

Batch is a Customer Engagement Platform (CEP) from Batch that supports email, SMS, push notifications, and marketing automation. It combines marketing automation capabilities, customer segmentation tools, and analytics so teams can effectively manage customer interactions. With a focus on high performance, Batch also accommodates peak periods, making it a reliable choice for various businesses. The platform is designed to boost productivity and drive performance while providing insights into campaign effectiveness. Key capabilities: email marketing SMS marketing push notifications marketing automation analytics Best for: marketing teams that need to coordinate multi-channel customer engagement campaigns.

Batch is a comprehensive Customer Engagement Platform (CEP) designed to help marketers create, automate, and optimize cross-channel CRM strategies swiftly and efficiently. It enables real-time data synchronization, giving brands a unified view of their customers and allowing for personalized messaging across multiple channels such as email, push notifications, in-app messages, SMS, and web push. The platform’s intuitive dashboard provides an easy-to-use interface, empowering marketers to craft sophisticated campaigns with minimal technical knowledge while supporting extensive automation, segmentation, and orchestration features that ensure consistent customer journeys. The platform stands out with its powerful integration capabilities, including SDKs, APIs, and pre-built connectors that seamlessly connect with leading CDPs, analytics, and subscription services, making it highly customizable. Batch supports high-volume message delivery, ensuring campaigns can scale easily even with millions of users, all while maintaining high deliverability and data privacy standards, including GDPR compliance and European data hosting. Its advanced targeting, pressure management, and A/B testing features enable marketers to optimize messaging performance and avoid overwhelming recipients, thus enhancing engagement and conversion rates.

Pros & Cons

Pros
  • Easy to use and intuitive interface for marketers and developers
  • Strong mobile and web push capabilities with high deliverability speed
  • Supports A/B testing, automation triggers, in-app messaging, and retargeting
  • Excellent customer support and responsive success teams
  • Integrates easily with CRM systems, attribution tools, and APIs (e.g., Salesforce, Segment, GA360)
  • Customizable templates without dev involvement
  • Fast-loading platform with no reported bugs
  • Regular product updates based on client feedback
  • Strong analytics dashboard and campaign insights
Cons
  • Cannot manage iOS and Android campaigns in one place (improvement expected)
  • Campaign overviews lack folder organization and are paginated
  • Minor complexity in syncing with brand-side databases
  • Limited campaign duplication across OS platforms
  • Some users report unclear value-for-money proposition in certain cases

Features

Key features

Profile Management – Centralizes customer data, including properties, events, and identity resolution for personalized targeting.
Omnichannel Orchestration – Coordinates messaging across multiple channels for consistent customer journeys.
Targeting & Segmentation – Creates precise audience segments and retargeting strategies for focused campaigns.
Pressure Management – Controls message frequency to avoid overwhelming customers, enhancing engagement quality.
Automations & Triggers – Automates campaigns based on customer actions or scheduled scenarios for timely outreach.
Message Optimization – Utilizes A/B testing, previews, and analytics to enhance message effectiveness.
Data Privacy & Compliance – Ensures security and privacy with GDPR APIs, data centers in Europe, and secure server infrastructure

Additional features

Profile Management – Maintains detailed customer profiles to enable hyper-personalization.
Identity Resolution – Merges anonymous and logged-in data to create unified user views.
Automation & Triggers – Executes complex workflows based on real-time customer activities.
Campaign Composition – Creates multi-channel messages with native multi-language support.
A/B Testing – Tests different message versions to optimize engagement.
High-Volume Messaging – Supports large-scale sending capacities, ensuring operational scalability.
Deliverability Monitoring – Tracks message delivery health to maintain campaign success.
APIs & SDKs – Offers developers comprehensive tools for integration and customization.
Data Privacy & Security – Implements GDPR APIs, data control, and secure servers for compliance.
Real-Time Customer View – Provides a comprehensive snapshot of customer data from multiple sources for smarter targeting.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
3
Interface languages
9
Billing currencies

Interface languages

FrançaisEnglishDeutsch

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB

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