About Bloomberg Second Measure
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Bloomberg Second Measure Details
Vendor
Bloomberg Second Measure
Year Launched
2015
Location
731 Lexington Avenue, New York, NY 10022
Deployment
cloud
Training Options
demo, account manager, community
Countries Served
All Countries
Languages
English, Spanish, Portuguese, Japanese, Korean, Simplified Chinese, Traditional Chinese, French, German, Italian
Users
Data Analysts, Market Researchers, Business Analysts, Financial Analysts
Industries Served
Retail, E-commerce, Consumer Goods, Technology, Finance, Hospitality, Travel
Tags
Market Research, Bloomberg, Second Measure.
Bloomberg Second Measure's In-App Market Place
Does Bloomberg Second Measure have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Free trial
Free version
Request a quote
Promo Offer
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (Fr), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩)
Pros & Cons
- Offers an extensive historical dataset of U.S. consumer transactions (8+ years, billions of purchases), providing a rich foundation for analysis.
- Allows for querying a variety of key metrics at highly specific frequencies (daily, weekly, etc.), enabling detailed and precise analysis.
- The sophisticated data pipeline (merchant resolution, enrichment, normalization) ensures high data quality and accuracy, minimizing data noise.
- Provides visibility across numerous sectors and industries, allowing for comprehensive market and competitive analysis.
- The ability to differentiate between online and in-store purchases offers valuable insights into sales channels and consumer preferences.
- The data is specifically on "millions of U.S. consumers," limiting its applicability for global market analysis.
- While normalized, the data still originates from a consumer panel, which inherently carries some potential for bias or representativeness limitations compared to direct company reported figures.
- As a Bloomberg product, it is likely a premium service, potentially making it inaccessible for smaller firms or individual investors without significant budgets.
- While providing insights into company performance, it relies on transaction data and doesn't offer direct access to traditional financial statements or earnings figures.
- While covering many sectors, the nature of transaction data means it's primarily relevant for analyzing consumer-facing companies, less so for B2B or industrial sectors.
Bloomberg Second Measure's Support Options
Email Address
info@secondmeasure.com