Book It Now logo

Book It Now

by Impactiv · Since 2006
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ActiveAvailable globally
Quick facts
VendorImpactiv
Year launched2006
StatusActive
LocationUnited States
Countries servedGlobal
Languages9
Integrations5+
Free tierN/A
Free trialN/A
Contact salesN/A

About Book It Now

Book It Now is an online reservation system from BookItNow, Inc. designed to manage bed and breakfasts, vacation cabins, and boutique hotels. It provides online booking, OTA connections, and seasonal rates management to help improve property management efficiency. Users can schedule a free demo to explore the system's capabilities, while potential clients can check out what current property managers are saying. Additionally, Book It Now offers insights into the need for a new lodging website through its Innkeeper's Advantage service. Key capabilities: online booking OTA connections seasonal rates management property management insights website services Best for: property managers that need an efficient solution for managing reservations and online presence.

Book It Now by Impactiv, Inc. has positioned itself as a focused and effective reservation and channel management solution built specifically for independent Bed and Breakfasts, guesthouses, inns, and small boutique properties that prioritize direct bookings. The platform centers on a commission-free booking engine designed to convert website visitors into confirmed guests while reducing the administrative burden often placed on owner-operators. Its manager-first interface is anchored by a color-coded, drag-and-drop reservation calendar that provides instant visibility into availability and guest status without overwhelming users with unnecessary complexity. Book It Now excels in automation, offering yield management tools that dynamically adjust rates based on occupancy and seasonality, along with a fully integrated channel manager that synchronizes inventory in real time with platforms such as Airbnb, Expedia, and VRBO to prevent double bookings. The inclusion of Google Free Booking Link integration enhances online visibility, helping smaller properties compete more effectively in search results, while automated email and two-way text messaging simplify guest communication, from sending door codes to welcome messages.

Pros & Cons

Pros
  • Outstanding customer service, consistently responsive and supportive even beyond standard responsibilities.
  • Secure, reliable system with strong features for vacation rental and inn management.
  • Easy transition process with smooth setup and helpful training support for staff.
  • Comprehensive reservation tools that prevent overbooking and integrate seamlessly with websites.
  • Flexible occupancy management, allowing custom rules for check-in, check-out, and minimum stays.
Cons
  • Mobile app usability could be improved for managers and guests booking online.
  • Interface design feels dated, though functionality remains strong and comprehensive.
  • Reporting is transaction-focused, lacking broader summary insights for business analysis.
  • Some features may feel counter-intuitive or clunky until users adapt.
  • Depth of functionality requires more training for staff compared to simpler systems.

Features

Key features

Supercharged Reservation Calendar

Provides a color-coded drag-and-drop overview for managing phone and online bookings efficiently.

Integrated Channel Manager

Coordinates availability across top travel sites like Airbnb and Expedia without needing separate software.

Self Check-In Solution

Allows guests to sign invoices and receive door codes via text before arriving at the property.

TakeUp Yield Management

Integrates with automated dynamic pricing software to optimize rates based on search intent and market data.

Google FREE Booking Link (FBL)

Connects your property directly to Google's free booking links to drive more direct traffic.

ADA Compliant Website Integration

Offers a custom-designed, responsive website through Innkeeper's Advantage that meets accessibility standards.

Additional features

Online Reservation System

Provides an automated, fully-featured engine for guests to book rooms or room types online.

Drag and Drop Calendar

Enables property managers to change dates and move rooms visually through a centralized interface.

Channel Management

Automatically syncs availability and bookings with sites like Booking.com, VRBO, and TripAdvisor.

Yield Management

Analyzes occupancy and market patterns to ensure the right rates are charged for every room.

Self Check-In

Facilitates remote guest arrivals with digital signatures and automated door code delivery.

Text Messaging Service

Allows property managers to stay in touch with guests via text throughout the booking and arrival process.

Google Hotel Ads Integration

Displays property rates and availability directly within Google’s travel search results.

Guest Management

Centralizes guest data and history within a dedicated control panel for better service.

Extensive Rate Management

Supports seasonal pricing and complex availability rules to maximize revenue.

Content Management (CRM)

Manages customer relationships and property-specific content in one location.

Reports and Excel Export

Generates operational data that can be exported to Excel for further business analysis.

PCI Compliance

Ensures that all credit card data and financial transactions meet industry security standards.

Online Credit Card Processing

Handles payments and deposits directly through the reservation system.

Automatic Image Upload and Resize

Simplifies property listing maintenance by automatically formatting uploaded photos.

Specials and Packages

Allows for the creation of customized add-ons, coupons, and promotional packages to attract guests.

Google Analytics Tracking

Monitors booking engine performance and guest behavior through integrated analytics.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
9
Interface languages
29
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseChineseJapaneseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇷🇺RUB🇮🇳INR🇦🇪AED🇸🇦SAR🇨🇭CHF🇮🇱ILS🇿🇦ZAR🇸🇬SGD🇭🇰HKD🇳🇴NOK🇸🇪SEK🇩🇰DKK🇹🇭THB🇲🇾MYR🇳🇿NZD🇧🇷BRL🇵🇱PLN🇲🇽MXN🇦🇷ARS🇨🇱CLP🇨🇴COP🇵🇪PEN

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