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BrandLock

by BrandLock. · Since 2013
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorBrandLock.
Year launched2013
StatusActive
Location56 Bergen Ridge Road, North Bergen, NJ 07047, US
Countries servedGlobal
Languages1
Integrations
Free tier
Free trial
Contact salesYES

About BrandLock

BrandLock is a cybersecurity software from BrandLock that protects brands from unauthorized content. It includes page monitoring, reputation management, and access blocking so websites can remain secure from malicious activities. This solution helps businesses maintain their brand integrity by identifying and blocking fraudulent pages that could harm their reputation. BrandLock provides real-time alerts and comprehensive reporting to ensure users are informed of any threats immediately. Key capabilities: page monitoring reputation management access blocking real-time alerts comprehensive reporting Best for: businesses that need protection against online fraud and unauthorized content.

Brandlock is an innovative and highly specialized software solution that addresses a frequently overlooked, yet critical, challenge for online retailers: the loss of customers due to browser-injected distractions. By focusing on conversion rate optimization and website security, Brandlock provides a powerful, two-part solution. Its "Shield" module acts as a vigilant guardian, working in real-time to detect and remove unauthorized third-party scripts, malware, and intrusive ads that hijack a shopper's attention and can compromise their security. This creates a clean, fast, and secure shopping environment that builds consumer trust and encourages them to stay on the site and complete their purchase. The platform's true ingenuity, however, lies in its "Engage" module. Using advanced machine learning, Brandlock identifies shoppers who are likely to leave the site to search for coupons or deals. Instead of letting them abandon their carts, the software intervenes by promoting on-site offers and discounts, effectively "converting" a hesitant shopper into a customer. This proactive, data-driven approach to sales is a significant differentiator and has been proven to yield double-digit increases in conversion rates and revenue for its clients.

Pros & Cons

What users like
  • +It addresses a hidden problem for e-commerce stores, that is not a primary focus of most platforms.
  • +Case studies suggest a significant increase in conversion rates and revenue by keeping shoppers engaged and on-site.
  • +The software offers a dual benefit of both security (malware/bot protection) and conversion optimization.
  • +The single-line-of-code integration makes it easy to set up and start using immediately without complex development.
  • +The analytics and machine learning features provide valuable insights into shopper behavior
What users flag
  • The lack of transparent pricing information makes it difficult for businesses to budget and compare costs with other solutions.
  • Brandlock is not as widely known as major e-commerce tools, and the number of public reviews is limited.
  • The software does not offer a public-facing API, which could limit its ability to integrate with other mission-critical systems like a CRM or ERP.
  • It is not a standalone solution and must be used with an existing e-commerce website.
  • Brandlock's primary value is in solving the problem of "hijacked shoppers," and while this is a significant issue, it may not be a high-priority investment for all businesses.

Features

Key features

Distraction Removal
A standout feature is the ability to automatically detect and remove unauthorized ads, malware, and pop-ups injected by a consumer's browser extensions. This creates a clean and distraction-free shopping environment.
Behavioral Targeting
The "Engage" component uses machine learning to identify and target "hesitant" or "hijacked" shoppers. It predicts when a user is about to leave to search for a coupon and promotes on-site deals to prevent them from abandoning their cart.
Brand and Security Protection
The software's "Shield" component works in real-time to detect over 12,000 new malware strains daily and prevent unauthorized access or content scraping, which helps protect brand integrity and customer data.
Ease of Deployment
The software is designed to be easily deployed with just a single line of JavaScript code, requiring minimal technical effort and allowing for seamless integration with existing e-commerce platforms.

Additional features

Fraud Prevention
Detects and prevents fraudulent activities on the website.
Bot Protection
Safeguards the site from harmful bots.
Real-Time Monitoring
Continuously monitors for security threats and provides instant alerts.
Predictive Analytics
Uses machine learning and AI to analyze shopper behavior and predict actions.
Watermarking and Copyright Monitoring
Helps protect digital content from piracy.
Analytics Dashboard
Provides a comprehensive dashboard for monitoring performance, conversion rates, and ROI.
Cross-Device Compatibility
Ensures a consistent user experience on desktops, tablets, and mobile devices.
Ad Blocker Detection
Identifies users with ad blockers and adjusts strategies to maintain engagement.
On-site Loyalty & Coupon Promotion
Creates and promotes on-site deals and coupons to price-sensitive customers.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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