About Briggs+Walker
Briggs+Walker is a face-to-face sales and fundraising platform from Briggs + Walker that helps manage and grow face-to-face sales, fundraising, and field marketing. It includes trusted features like campaign planning, scheduling based on connected data sources, and support for investment in face-to-face initiatives so organizations can simplify their campaign processes. The platform is designed to simplify the complexities involved in planning and executing effective campaigns. Key capabilities: campaign planning connected data scheduling data management fundraising support sales management Best for: organizations that need to improve their face-to-face campaign effectiveness.
Briggs+Walker is a campaign management software designed to help organizations plan, execute, and measure the success of their marketing campaigns across multiple channels. It provides tools for creating targeted email, social media, and digital advertising campaigns, enabling marketers to reach specific audience segments effectively. Its main functionalities include automation features that streamline campaign workflows by scheduling posts, managing budgets, and tracking conversions in real-time. The software’s analytics capabilities provide insights into campaign performance, customer engagement, and ROI, helping marketers optimize strategies for better results. With collaborative tools, Briggs+Walker makes it simple for teams to work together on campaign creation, review, and analysis. One of the standout aspects of Briggs+Walker is its user interface, which is intuitive and user-friendly. The interface is designed to be straightforward, allowing users to navigate through the software with ease. Unique design elements, such as customizable dashboards and drag-and-drop functionalities, make it easy for users to manage different aspects of their campaigns. The navigation features are logical and well-organized, ensuring that even those with limited technical expertise can use the software effectively.
Pros & Cons
- +1. Unified Platform: Briggs+Walker combines planning, coaching, and performance tracking into a single solution, streamlining face-to-face operations. This eliminates the need for multiple disparate systems.
- +2. Campaign Planning Tools: The platform offers features to plan field reps across multiple campaigns and advertisers, preventing team crossovers and canvassing fatigue. This suggests robust scheduling and resource management capabilities.
- +3. Performance Tracking and Leaderboards: Live performance leaderboards enable real-time monitoring of team performance, facilitating immediate feedback and adjustments.
- +4. Targeted Solutions for Different Industries: Briggs+Walker caters to various sectors, including field marketing agencies, commercial businesses, fundraising charities, and regulatory associations, suggesting tailored features for each.
- +5. Focus on Coaching: The inclusion of coaching tools implies features for training, feedback, and performance improvement of field teams.
- +6. Customer Testimonials and Case Studies: The presence of customer stories and case studies from reputable organizations like MSF-Netherlands, Amnesty International Australia, and Pepperminds provides social proof and demonstrates the platform's effectiveness.
- +7. Emphasis on Security: The platform emphasizes data security and upholding high standards, which is crucial for handling sensitive information.
- +8. Mobile Accessibility (Implied): Given its focus on field operations, it's highly likely the platform offers mobile access for field reps to receive schedules, track performance, and report data in real-time. This isn't explicitly stated but is a reasonable assumption.
- +9. Focus on Innovation: The customer quote about Briggs+Walker "feeling the same need to innovate as we do" suggests ongoing development and improvement of the platform.
- −1. Limited Detail on Specific Features: While the text highlights key areas like planning, coaching, and tracking, it lacks detailed information on specific features. For example, it doesn't describe the types of reports available, the level of customization offered, or the specifics of the coaching tools.
- −2. Potential Complexity for Small Organizations: The platform's comprehensive features and focus on larger organizations might make it overly complex or expensive for smaller businesses or charities with limited face-to-face operations.
- −3. Integration Details Missing: The text doesn't specify any integrations with other business systems like CRM or accounting software. Seamless integration is crucial for efficient data flow and workflow automation.
- −4. Lack of Information on Offline Functionality: For field operations, it's essential to know if the platform functions offline or has offline capabilities, especially in areas with poor internet connectivity. This isn't addressed in the provided text.
- −5. Limited Information on Onboarding and Training: While coaching for field reps is mentioned, there's no information about the onboarding process for new clients or training provided by Briggs+Walker.
Features
Key features
- 1. Unified Platform for Planning, Coaching, and Performance Tracking
- This combines all aspects of face-to-face operations into a single system, streamlining workflows and providing a holistic view of activities. It eliminates the need for disparate tools and improves communication.
- 2. Campaign Planning and Scheduling
- Allows users to easily plan field rep deployment across multiple campaigns and advertisers, preventing scheduling conflicts and optimizing resource allocation. It includes features to avoid team crossovers and canvassing fatigue.
- 3. Live Performance Leaderboards
- Provides real-time visibility into team and individual performance, enabling immediate feedback, coaching, and adjustments to strategies. This promotes healthy competition and drives better results.
- 4. Targeted Solutions for Various Industries
- Caters to specific needs of different sectors like field marketing agencies, commercial businesses, fundraising charities, and regulatory associations. This tailored approach ensures the software meets unique industry requirements.
- 5. Focus on Ethical Fundraising (Mentioned in Customer Story)
- While not a core feature of the software itself, the emphasis on ethical fundraising, as highlighted in the Amnesty International case study, suggests the platform supports compliance and responsible practices. This is a key differentiator for organizations focused on ethical operations.
- 6. Data Security
- The text explicitly mentions upholding the highest standards of data security, which is critical for handling sensitive information. This builds trust and ensures compliance with data protection regulations.
Additional features
- 1. Plan Locations
- Facilitates strategic planning of field activities by mapping out optimal locations for engagement. This maximizes reach and impact.
- 2. Schedule Campaigns
- Enables efficient scheduling of campaigns, ensuring appropriate staffing and resource allocation. This optimizes campaign timelines and execution.
- 3. Coach Teams
- Provides tools and resources to effectively coach field teams, improving performance and skill development. This enhances team effectiveness and individual growth.
- 4. Track Performance
- Monitors and analyzes key performance indicators (KPIs) to measure the success of face-to-face activities. This provides data-driven insights for improvement.
- 5. Eliminate Team Crossovers
- Prevents scheduling conflicts and ensures that teams are not working in overlapping territories. This optimizes resource allocation and minimizes confusion.
- 6. Prevent Canvassing Fatigue
- Helps manage field rep workloads to avoid burnout and maintain high levels of engagement. This promotes team well-being and long-term performance.
- 7. Live Performance Leaderboards
- Displays real-time performance data, fostering healthy competition and enabling immediate feedback. This drives motivation and improves results.
- 8. Solutions for Field Marketing Agencies
- Offers specific tools and features designed for the needs of field marketing agencies. This streamlines agency operations and improves client management.
- 9. Solutions for Commercial Businesses
- Provides solutions tailored for managing and growing face-to-face sales activities. This optimizes sales processes and increases revenue.
- 10. Solutions for Fundraising Charities
- Offers features to organize and schedule fundraising activities, improving efficiency and donor engagement. This maximizes fundraising efforts and impact.
- 11. Solutions for Regulatory Associations
- Enables monitoring and regulation of fundraising policies, ensuring compliance and ethical practices. This maintains public trust and accountability.
- 12. Customer Stories/Case Studies
- Showcases successful implementations and demonstrates the value of the platform in real-world scenarios. This provides social proof and builds credibility.
- 13. Data Security
- Emphasizes commitment to data security and compliance with relevant regulations. This ensures data privacy and protection.
- 14. Newsletter
- Provides updates and information about the platform and industry trends. This keeps users informed and engaged.
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About Briggs+Walker
Briggs+Walker is a face-to-face sales and fundraising platform from Briggs + Walker that helps manage and grow face-to-face sales, fundraising, and field marketing. It includes trusted features like campaign planning, scheduling based on connected data sources, and support for investment in face-to-face initiatives so organizations can simplify their campaign processes. The platform is designed to simplify the complexities involved in planning and executing effective campaigns. Key capabilities: campaign planning connected data scheduling data management fundraising support sales management Best for: organizations that need to improve their face-to-face campaign effectiveness.
Briggs+Walker Details
Briggs+Walker's In-App Market Place
Does Briggs+Walker have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (元), INR (₹), SEK (kr), CHF (Fr), MXN ($)
Pros & Cons
- 1. Unified Platform: Briggs+Walker combines planning, coaching, and performance tracking into a single solution, streamlining face-to-face operations. This eliminates the need for multiple disparate systems.
- 2. Campaign Planning Tools: The platform offers features to plan field reps across multiple campaigns and advertisers, preventing team crossovers and canvassing fatigue. This suggests robust scheduling and resource management capabilities.
- 3. Performance Tracking and Leaderboards: Live performance leaderboards enable real-time monitoring of team performance, facilitating immediate feedback and adjustments.
- 4. Targeted Solutions for Different Industries: Briggs+Walker caters to various sectors, including field marketing agencies, commercial businesses, fundraising charities, and regulatory associations, suggesting tailored features for each.
- 5. Focus on Coaching: The inclusion of coaching tools implies features for training, feedback, and performance improvement of field teams.
- 6. Customer Testimonials and Case Studies: The presence of customer stories and case studies from reputable organizations like MSF-Netherlands, Amnesty International Australia, and Pepperminds provides social proof and demonstrates the platform's effectiveness.
- 7. Emphasis on Security: The platform emphasizes data security and upholding high standards, which is crucial for handling sensitive information.
- 8. Mobile Accessibility (Implied): Given its focus on field operations, it's highly likely the platform offers mobile access for field reps to receive schedules, track performance, and report data in real-time. This isn't explicitly stated but is a reasonable assumption.
- 9. Focus on Innovation: The customer quote about Briggs+Walker "feeling the same need to innovate as we do" suggests ongoing development and improvement of the platform.
- 1. Limited Detail on Specific Features: While the text highlights key areas like planning, coaching, and tracking, it lacks detailed information on specific features. For example, it doesn't describe the types of reports available, the level of customization offered, or the specifics of the coaching tools.
- 2. Potential Complexity for Small Organizations: The platform's comprehensive features and focus on larger organizations might make it overly complex or expensive for smaller businesses or charities with limited face-to-face operations.
- 3. Integration Details Missing: The text doesn't specify any integrations with other business systems like CRM or accounting software. Seamless integration is crucial for efficient data flow and workflow automation.
- 4. Lack of Information on Offline Functionality: For field operations, it's essential to know if the platform functions offline or has offline capabilities, especially in areas with poor internet connectivity. This isn't addressed in the provided text.
- 5. Limited Information on Onboarding and Training: While coaching for field reps is mentioned, there's no information about the onboarding process for new clients or training provided by Briggs+Walker.
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