About CDI2
CDI2 is a marketing attribution platform from Haensel AMS that enables the marketing data maturity to support maximum growth and impact. It combines usage and insights, and contact support so users can build the internal first-party customer data, tailored to specific needs. This platform helps improve insights beyond the competitors' capabilities and is trusted by leading marketing teams. It allows for data-driven decision-making, facilitating better internal collaboration for the marketing strategies. Key capabilities: usage analytics insights generation contact support customer data integration internal team development Best for: marketing teams that need to build and manage first-party customer data effectively.
CDI2 (Customer Data Infrastructure 2) is a comprehensive marketing attribution and customer data infrastructure platform designed to help organizations harness the full potential of their eCommerce and marketing data. Built to operate within a company’s own IT environment, CDI2 ensures complete system control, data ownership, and transparency—empowering teams to make fast, data-driven decisions. The platform is engineered to consolidate, analyze, and visualize key business metrics such as revenue, conversion rate, customer acquisition cost (CAC), and impressions, all in real time. With CDI2, companies can achieve actionable insights and optimize marketing effectiveness, efficiency, and scalability through a single, unified data system. Unlike traditional off-the-shelf analytics tools, CDI2 is fully customized to each client’s infrastructure and operational needs, offering a perfect balance between flexibility and accuracy. The solution provides deployment within 4–8 weeks, enabling rapid transformation into a data-driven organization without the high costs of in-house development. Powered by Haensel AMS, CDI2 helps marketing teams improve attribution accuracy, optimize ad spend, and accelerate performance testing—all while maintaining the highest standards of data quality, ownership, and security across the organization.
Pros & Cons
- +Provides full ownership and control of customer and marketing data.
- +Enables rapid deployment within 4–8 weeks using tailored integrations.
- +Significantly reduces operational costs versus custom in-house system development.
- +Delivers real-time insights for data-driven collaboration across multiple business teams.
- +Improves marketing attribution accuracy and supports informed operational decision-making.
- −Requires sufficient IT infrastructure and technical resources for proper deployment.
- −Custom integrations may involve additional setup time during initial configuration.
- −Pricing information is not publicly disclosed, limiting cost transparency.
- −May be unsuitable for smaller businesses lacking advanced technical expertise.
- −Relies on Haensel AMS for ongoing setup and maintenance support.
Features
Key features
- Full Data Ownership – CDI2 runs entirely on your IT infrastructure, ensuring complete control and privacy of all customer and performance data.
- Rapid Deployment – The platform can be implemented and operational within 4–8 weeks, enabling fast adoption and ROI.
- Custom Infrastructure Integration – Tailored to your company’s systems, it seamlessly integrates into existing IT and data environments.
- Real-Time Insights – Provides immediate access to accurate marketing and eCommerce metrics for fast decision-making.
- Data-Driven Decision Support – Empowers teams to analyze facts instead of assumptions, increasing accuracy in marketing strategies.
- KPI Intelligence Framework – Defines and tracks key productivity metrics like effectiveness, efficiency, and scale, offering actionable insights.
- Cost Efficiency – Delivers enterprise-level analytics at a fraction of the cost of building and maintaining an in-house system.
Additional features
- Customer Data Infrastructure – Centralizes customer and performance data for holistic marketing analytics.
- Marketing Attribution Modeling – Tracks the impact of marketing channels on conversion and revenue.
- Custom System Deployment – Installed directly within the organization’s IT environment for security and flexibility.
- Analytics and Visualization Tools – Offers clear dashboards for understanding effectiveness, efficiency, and scale.
- Performance Measurement – Enables evaluation of metrics such as conversion rates, CAC, and cost-per-click.
- Scalable Data Processing – Handles growing data volumes across campaigns and markets.
- Integration with Existing Data Tools – Works with current data stacks, ensuring interoperability.
- Automated Reporting – Delivers continuous updates on performance and KPIs to stakeholders.
- Optimization Engine – Supports faster testing, measuring, and refining of marketing efforts.
- End-to-End Data Quality Management – Ensures decisions are based on verified, high-quality data at all times.
Pricing
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About CDI2
CDI2 is a marketing attribution platform from Haensel AMS that enables the marketing data maturity to support maximum growth and impact. It combines usage and insights, and contact support so users can build the internal first-party customer data, tailored to specific needs. This platform helps improve insights beyond the competitors' capabilities and is trusted by leading marketing teams. It allows for data-driven decision-making, facilitating better internal collaboration for the marketing strategies. Key capabilities: usage analytics insights generation contact support customer data integration internal team development Best for: marketing teams that need to build and manage first-party customer data effectively.
CDI2 Details
CDI2's In-App Market Place
Does CDI2 have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
NA
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), INR (₹), RUB (₽), HKD (HK$), SGD (S$), KRW (₩), DKK (kr), NOK (kr), MXN (Mex$), BRL (R$), MYR (RM), TWD (NT$), PHP (₱)
Pros & Cons
- Provides full ownership and control of customer and marketing data.
- Enables rapid deployment within 4–8 weeks using tailored integrations.
- Significantly reduces operational costs versus custom in-house system development.
- Delivers real-time insights for data-driven collaboration across multiple business teams.
- Improves marketing attribution accuracy and supports informed operational decision-making.
- Requires sufficient IT infrastructure and technical resources for proper deployment.
- Custom integrations may involve additional setup time during initial configuration.
- Pricing information is not publicly disclosed, limiting cost transparency.
- May be unsuitable for smaller businesses lacking advanced technical expertise.
- Relies on Haensel AMS for ongoing setup and maintenance support.
CDI2's Support Options
Email Address
info@haensel-ams.comCDI2's Alternatives
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