About Company Surge®
A B2B intent data solution that identifies companies actively researching topics related to a business's products or services.
Bombora's Company Surge® is a leading B2B intent data solution designed to help businesses identify and engage with companies that are actively researching their products and services. Sourced from an exclusive Data Co-op of B2B publishers, it provides unique insights into buyer behavior. The core function is to surface in-market accounts, allowing sales and marketing teams to prioritize their efforts effectively. Key capabilities include account prioritization, personalized engagement, audience segmentation for advertising, and churn mitigation. The data integrates directly into existing CRM, marketing automation, and ad tech platforms, eliminating the need for new infrastructure. Bombora positions itself as a data provider rather than a platform, focusing on delivering actionable intelligence where teams already work. Pricing is not publicly available and requires contacting their sales team for a quote. The service is aimed at enterprise sales and marketing teams, agencies, and publishers looking to enhance their go-to-market strategies.
Pros & Cons
- Identifies in-market accounts to focus sales and marketing efforts.
- Data is sourced from an exclusive, consent-based B2B Data Co-op.
- Integrates with a wide range of existing CRM, marketing, and advertising platforms.
- Helps unify sales and marketing teams around a common set of target accounts.
- Provides insights for personalizing outreach and content strategy.
- Pricing is not publicly available and requires a sales consultation.
- The full value may require integration with multiple other platforms, which can be complex.
- Effectively interpreting and acting on intent data can have a learning curve.
Features
Key features
Pinpoints accounts most likely to be in-market for solutions using insights from B2B research behavior.
Enables sales and marketing teams to focus efforts on high-potential accounts showing active buying signals.
Provides insights to tailor messaging and content for more relevant outreach to target accounts.
Helps identify existing customers who may be researching competitors, allowing for proactive retention efforts.
Utilizes an exclusive, consent-based data cooperative of B2B publishers and brand sites for unique intent signals.
Additional features
Creates dynamic audience segments based on real-time research behavior for targeted advertising.
Unifies teams by providing a common set of data on which accounts to target and when.
Feeds intent data into predictive models to improve forecasting and identify future opportunities.
Informs content creation by revealing topics and themes that are trending with target audiences.
Enriches account-level intent with persona-level insights to identify key decision-makers within a buying group.
Pricing
Countries & Languages
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About Company Surge®
A B2B intent data solution that identifies companies actively researching topics related to a business's products or services.
Company Surge® Details
Company Surge®'s In-App Market Place
Does Company Surge® have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD
Pros & Cons
- Identifies in-market accounts to focus sales and marketing efforts.
- Data is sourced from an exclusive, consent-based B2B Data Co-op.
- Integrates with a wide range of existing CRM, marketing, and advertising platforms.
- Helps unify sales and marketing teams around a common set of target accounts.
- Provides insights for personalizing outreach and content strategy.
- Pricing is not publicly available and requires a sales consultation.
- The full value may require integration with multiple other platforms, which can be complex.
- Effectively interpreting and acting on intent data can have a learning curve.
Company Surge®'s Support Options
Email Address
info@bombora.comCompany Surge®'s Alternatives
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