Confiant

Additional features

Real-time Malvertising Detection & Blocking

Identifies and immediately blocks malicious advertisements like forced redirects, phishing scams, and fake software updates before they can harm users or revenue.

Ad Quality Control

Detects and blocks low-quality and disruptive ads, including auto-play audio/video, heavy ads, misleading claims, pop-ups, and ads with undesired expansion.

Privacy Protection

Addresses privacy concerns by tackling rogue trackers, browser fingerprinting (cookieless tracking), and supporting Consent Management Platforms (CMPs) for real-time compliance.

Comprehensive Coverage (Client & Server-Side)

Monitors billions of ad impressions and auctions daily across both the client-side (what the user sees) and server-side (where ads are traded) of the ad ecosystem.

Deep Threat Intelligence & Research

Backed by a world-class security team that maps over 80 malvertising techniques and provides actionable insights into evolving threat actors.

Malvertising Matrix

A unique tool providing foresight into every risk, tactic, tool, and technique that could jeopardize a business through malvertising.

Supply Chain Takedown Capability

Provides evidence and collaborates with AdTech partners to disrupt and eliminate the source of criminal activities within the ad tech supply chain.

High Accuracy & Low False Positives

Boasts the industry's lowest false positive rate, ensuring that legitimate ads are not blocked, thus maximizing ad fill and revenue.

Instant Contextual Alerts

Provides real-time alerts with actionable intelligence on threats using ads as an attack vector, allowing immediate response.

Automatic Reauctioning

For publishers, when a bad ad is blocked, Confiant can automatically reauction the ad space to ensure no revenue is lost.

Ad Trace Reports

Provides highly detailed reports to help publishers and platforms understand bad ad issues, hold partners accountable, and facilitate quick resolution.

Customizable Quality Controls

Allows publishers and platforms to define and manage their own criteria for ad quality based on their brand safety needs and audience sensitivities.

Total Creative Intelligence

Offers a 360-degree view into ad creatives, including deep categorization (100+ categories, 400,000+ brands) and sensitive imagery detection.

Publisher Block Visibility

Provides DSPs with insights into client-side publisher blocks, helping them serve more suitable ads and improve relationships with publishers.

Flexible Ad Tech Integrations

Supports various ecosystem integrations like Prebid.js, Amazon TAM, Google Open Bidding, Google Ad Manager, Mobile In-app, and Magnite Control Center.

DSP-First UI and API

Offers interfaces and APIs specifically tailored for Demand Side Platforms to manage creative quality and security at scale, optimize bidding, and maintain access to premium inventory.

Continuous Protection

Offers both preflight (pre-bid) verification and continuous real-time protection once ads are in-flight.

Extensive Client Base

Trusted by over 1000 brands and protecting 40,000+ premium sites.

Revenue Protection

Helps prevent lost ad revenue and reduces operational costs by minimizing time spent on dealing with security issues.

Brand Reputation Safeguard

Protects brand reputation by ensuring a safe and high-quality online ad experience for users.