CREST SFA logo

CREST SFA

by Xmplar Management Solutions · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorXmplar Management Solutions
Year launched2013
StatusActive
Location#760, 2nd floor, 19th Main Rd, Garden Layout, Sector 2, HSR Layout, Bengaluru, Karnataka – 560 102
Countries servedGlobal
Languages18
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About CREST SFA

CREST SFA is a mobile and cloud-based sales force automation solution developed by Xmplar Management Solutions to help field sales teams operate more efficiently, particularly in fast-moving consumer goods, manufacturing, and distribution environments.

CREST SFA is a mobile and cloud-based sales force automation solution developed by Xmplar Management Solutions to help field sales teams operate more efficiently, particularly in fast-moving consumer goods, manufacturing, and distribution environments. Designed as an extension of CREST ERP, the platform turns a smartphone into a portable sales office, enabling field representatives to manage daily beat plans, capture orders, track inventory, and record sales activities in real time. The mobile application focuses on practical usability for sales representatives who are constantly on the move, offering a straightforward interface with large touchpoints and a navigation system centered on daily journey plans that guide users through scheduled outlet visits. One of the platform’s most valuable features is its offline sync capability, which allows sales agents to browse product catalogs and book orders even without internet connectivity, with all data automatically synchronizing once a connection becomes available. Location-aware tracking further strengthens operational accountability by ensuring that sales activities are recorded only when representatives are physically present at assigned retail locations.

Pros & Cons

Pros
  • Functions completely offline, allowing seamless use in rural areas with little to no network signal.
  • Integrates effortlessly with ERP systems, enabling smooth synchronization between sales orders and inventory management.
  • GPS-stamped entries ensure accountability by preventing proxy attendance and missed visits to retail outlets.
Cons
  • Achieving full value often requires using CREST ERP, which can limit adoption for other back-office users.
  • Daily Beat Plan structure is rigid, restricting sales reps from adjusting routes without managerial approval.
  • User interface can feel dense and cluttered, especially when displaying large amounts of product data.

Features

Key features

Offline Sync Mode

Enables sales representatives to book orders and access product data without an internet connection, synchronizing later.

Integrated CREST ERP Ecosystem

Shares a unified database with CREST ERP to ensure enquiries and orders are booked directly into the core system.

Daily Journey & Beat Plan

Allows sales executives to follow pre-defined routes to ensure no retail outlets or assigned territories are missed.

Location-Aware Tracking

Utilizes GPS coordinates and timestamps during lead capture and order booking to ensure field force accountability.

AI-Driven Autonomy

Empowers inside sales teams with intelligent reports and real-time lead status to enhance overall productivity.

Additional features

Journey Plan Management

Allows sales reps to plan daily, weekly, and monthly schedules while providing managers with an approval workflow.

Sales Target & Achievement Tracking

Sets periodic performance goals and provides measurement reports for sales teams and administrators.

Lead Capture & Management

Records new leads with integrated image capture and location tracking for verification.

Daily Activity Logging (DAR)

Tracks the daily actions of sales representatives to provide visibility into field operations.

Mobile Order Booking

Provides a user-friendly interface for sales reps to process orders directly from their smartphones.

Offline Data Synchronization

Saves orders locally on the device when offline and automatically uploads them to the ERP once reconnected.

Product Search & Catalog

Offers a searchable digital catalog containing detailed product information, images, and live pricing.

Order Modification

Gives users the option to edit or cancel orders on the mobile app before they are processed by the main system.

Auto-Sync Updates

Ensures all devices are updated in real-time with the latest inventory and pricing data from the CREST ERP.

Reports and Dashboards

Generates visual data and KPIs to help sales managers make informed business decisions.

Location and Territory Control

Monitors sales executive movements to ensure they stick to their specifically assigned sales territories.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
18
Interface languages
16
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchChineseJapaneseKoreanRussianArabicHindiTurkishIndonesianMalayVietnameseThai.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇮🇳INR🇨🇳CNY🇷🇺RUB🇲🇽MXN🇸🇬SGD🇭🇰HKD🇰🇷KRW🇧🇷BRL🇹🇷TRY

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