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Curatebase

by Curatebase · Since 2020
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Quick facts
VendorCuratebase
Year launched2020
StatusActive
LocationSydney, Australia
Countries servedN/A
Languages1
Integrations2+
Free tierNO
Free trialYES
Contact salesNO

About Curatebase

Curatebase is an employee advocacy platform that helps marketing teams create a content library for employees to share on LinkedIn. It uses AI to rewrite posts in each employee's voice and provides analytics to track reach and engagement.

Curatebase is an employee advocacy and social media management tool designed to increase a company's organic reach on LinkedIn. The platform provides a central content library where marketing teams can add posts. Employees can then use an AI-powered 'Remix' feature to rewrite these posts in their own voice before scheduling them directly to their LinkedIn profiles. This process aims to make content sharing quick and authentic. Curatebase includes analytics for tracking reach, engagement, and Earned Media Value, helping to demonstrate the ROI of social media efforts. It offers a single pricing plan at $5 per user per month, which includes all features and a 14-day free trial. The platform integrates with Slack and Zapier.

Pros & Cons

Pros
  • Simplifies content sharing for employees with a central library and one-click scheduling.
  • AI feature helps personalize posts to sound like individual employees, not a corporate brand.
  • Transparent, affordable pricing at $5 per user per month with all features included.
  • Provides analytics to measure the ROI of employee advocacy in terms of Earned Media Value.
  • Offers a 14-day free trial without requiring a credit card.
Cons
  • Primarily focused on LinkedIn, which may not suit teams active on other social platforms.
  • Integrations are limited to Slack and Zapier, lacking direct connections to other marketing or CRM tools.

Features

Key features

Dynamic Post Library

A central place for marketing to publish on-brand posts for the entire team to share.

AI Remix

Rewrites posts using AI to match each employee's individual voice while adhering to brand guidelines.

Direct LinkedIn Scheduling

Allows employees to schedule posts to their LinkedIn profiles automatically without copy-pasting.

Analytics and ROI Tracking

Measures reach, engagement, clicks, and calculates Earned Media Value per post and teammate.

Idea Inbox

Enables employees to suggest content topics, which managers can approve to build the content calendar.

Additional features

Brand Voice Controls

Set rules and examples to ensure all AI-generated post variations remain on-brand.

UTM Tracking

Automatically adds UTM tags to shared links for tracking in analytics platforms like GA4.

Slack Integration

Notifies team members in Slack when new posts are available in the library.

Team-based Content Creation

Allows marketing to publish a single piece of content that can be adapted and used by the entire team.

Individual Voice Personalization

Lets each employee maintain their personal brand and tone when sharing company content.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Pro
USD 5/mo
per user · billed monthly
  • Dynamic Post Library
  • Unlimited posts, ideas & schedules
  • AI Remix with Brand Voice + My Voice
  • Full analytics + Earned Media Value
  • Slack, MCP & Zapier integrations
  • UTM tracking out of the box
Source: vendor pricing page →

Countries & Languages

Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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