Daton logo

Daton

by Saras Analytics · Since 2016
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ActiveAvailable globallyCloudFree tier
Quick facts
VendorSaras Analytics
Year launched2016
StatusActive
LocationConvene, 9th Floor 530 Fifth Avenue, New York NY 10036
Countries servedGlobal
Languages9
Integrations1+
Free tierYES
Free trial
Contact sales

About Daton

Daton is an ELT platform from Saras Analytics designed to automate data pipelines from over 200 applications to the data warehouse. It includes features such as data ingestion, pre-built connectors, and support for multiple data sources so users can power the business intelligence tools with reliable, up-to-date data. Daton is purpose-built for e-commerce needs, facilitating omnichannel growth by simplifying the data extraction and loading process. The platform boasts an extensive library of connectors, ensuring compatibility with varied data applications. Key capabilities: data ingestion pre-built connectors multiple data source support reliable data updates e-commerce focus Best for: e-commerce businesses that need efficient data management for their business intelligence efforts.

Daton by Saras Analytics is a cloud-based data pipeline solution designed to simplify and automate data integration and management for businesses of all sizes. Its core purpose is to consolidate data from various marketing, sales, e-commerce, and operational platforms into centralized data warehouses, enabling seamless access for analytics and reporting. With over 150 pre-built connectors to platforms like Google Ads, Shopify, Facebook Ads, Amazon Seller Central, and Salesforce, Daton helps businesses eliminate the complexities of manual data extraction and synchronization. Its no-code approach empowers non-technical users to build robust, automated pipelines without needing engineering support, making it especially popular among data-driven marketing and e-commerce teams. One of Daton’s strongest attributes is its clean, intuitive user interface. The platform is designed with simplicity in mind, offering an easy onboarding experience for users with minimal technical background. The dashboard presents all active data pipelines, source integrations, sync statuses, and schedules in a highly organized layout. A guided setup wizard helps users connect to their data sources and target warehouses, streamlining the setup process.

Pros & Cons

What users like
  • +Tailored features and connectors address unique omnichannel data needs effectively.
  • +Offers 200+ connectors, including exclusive e-commerce specific ones, reducing integration challenges.
  • +Transparent, row-based pricing and no extra charge for historical loads
  • +Strong security features like end-to-end encryption, PII anonymization, and data ownership.
  • +Built to handle large data volumes and ensure consistent, accurate data flow.
What users flag
  • Its specialized e-commerce focus might make it less ideal or feature-rich for businesses outside the e-commerce domain.
  • While it prepares data for BI tools, it doesn't appear to offer a comprehensive built-in visualization suite
  • To leverage insights fully, users still need to integrate with external BI tools like Tableau or Power BI.
  • While "no-code" for basic setup, custom transformations or complex integrations might require some technical understanding.

Features

Key features

Purpose-Built for Omnichannel
Daton is designed to handle the nuanced data requirements of omnichannel businesses, including custom transformations and niche data sources not typically covered by generic ETL tools.
200+ Pre-built and Exclusive E-commerce Connectors
It offers a vast library of pre-built connectors, including unique long-tail connectors specifically for e-commerce
Omnichannel Specific Data Handling
Daton provides features like incremental extraction for efficient updates , pre-configured schema mapping for commerce to streamline integration
Cost-Efficiency
The platform is designed to offer cost-efficiency by addressing the "other 30% problem" left by generic ETL tools, which often leads to additional time, money, and resource expenditure.
Enterprise-Grade Security
It offers end-to-end encryption, ensures data ownership , allows for anonymization of PII data, and provides role-based access control for secure data management.
Scalable and Reliable Data Pipelines
Daton is built to be scalable, handling growing data volumes and complexity for fast-growing e-commerce businesses.

Additional features

Exclusive E-commerce Long-Tail Connectors
Unique connectors not found in generic tools.
Incremental Extraction
Efficient data updates by only extracting new or changed data.
Schema Mapping for Commerce
Pre-configured templates to simplify data integration for e-commerce specific data.
Monitoring & Alerting
Tools to monitor data pipelines and receive alerts for issues or delays.
Jobs Run/day
Handles 10 million jobs per day.
Customer Support
Offers 24/7 email, chat, and Slack support (depending on the plan).
One-time Setup Assistance
Provided for Growth and Enterprise plans.
Dedicated Relationship Manager
For Enterprise plan users.
Prioritized Connector Development
For Enterprise plan users.
Complimentary Data Architect Consultation
For Enterprise plan users.
Pre-built E-commerce Models
Offers models to bridge platform gaps.

Pricing

Free trial
Free version
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Promo Offer

Monthly plans

Growth

USD 95

Countries & Languages

Global
Countries served
9
Interface languages
10
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChinese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇲🇽MXN🇷🇺RUB

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