About DealerDNA
DealerDNA is a software from DealerDNA, Inc. designed to improve the automotive retail use by dynamically calculating optimal vehicle payments. It simplifies the process by populating the website with accurate payment information and automatically updating all the digital marketing assets to reflect real-time data. Key Key capabilities: dynamic payment calculation automatic website updates and smooth integration with digital marketing tools Best for: automotive dealerships seeking to improve customer engagement and simplify payment-related inquiries.
DealerDNA Details
DealerDNA's In-App Market Place
Does DealerDNA have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
Usd ($), Cad (CA$), Gbp (£), Eur (€), Aud (AU$), Jpy (¥), Cny (¥), Rub (₽), Inr (₹), Brl (R$), Mxn (Mex$)
Pros & Cons
- 1. Automated Marketing: Automatically displays optimal payment options for each vehicle in various marketing channels.
- 2. Increased Efficiency: Streamlines marketing efforts by automatically updating ads and landing pages based on inventory changes.
- 3. Cost Savings: Claims to offer lower cost-per-click (CPC) and management fees compared to competitors.
- 4. Transparent Pricing: Mentions a 7% SEM management fee, which might be transparent compared to the industry average.
- 5. Data-Driven Approach: Utilizes DealerDNA's patented technology (iAutopilot™) for targeted advertising.
- 6. Improved Lead Generation: Offers a calculator tool to entice customers and potentially generate higher quality leads.
- 7. Positive Results: Highlights increased site activity and potential ROI boost based on their statistics.
- 1. Limited Feature Transparency: Descriptions of specific features and functionalities are lacking.
- 2. Limited Customer Reviews: No customer testimonials are provided on the website, making it difficult to assess real-world experiences.
- 3. Limited Integration Details: Information on integration capabilities with other dealership software is not available.
- 4. Focus on Cost Reduction: Emphasizes cost savings heavily, which might raise concerns about sacrificing other marketing objectives like brand building or long-term customer relationships.
DealerDNA's Support Options
Email Address
info@dealerdna.comContact
914-232-6900