About Digifarm
Digifarm is a digital platform from Safaricom that supports smallholder farmers in Kenya by providing vital agricultural information. It offers features such as farm management tools, access to markets, and financial services so farmers can increase productivity and profitability. The platform offers resources for crop management, expert advice, and access to professional seeds and inputs. Additionally, users can track their farm activities and receive market prices to make informed decisions. Key capabilities: farm management tools access to markets financial services expert advice crop tracking Best for: smallholder farmers that need support in managing their agricultural activities effectively.
DigiFarm is an innovative agri‑tech platform developed and operated by Safaricom PLC to empower smallholder farmers in Kenya through mobile technology. Launched in 2017, it combines USSD (944#) and smartphone app access to deliver a wide range of farming support services, including input sourcing, credit and loan access, digital agronomy guidance, and direct connections to buyers via a marketplace facilitated through M‑Pesa. The platform’s strength lies in its inclusive design that accommodates basic feature phones and low‑connectivity environments, making digital agriculture services accessible to farmers who might otherwise be excluded. Advisory content and market linkage tools help users make more informed decisions and improve yields, while the digital record‑keeping enhances their credit profiles. However, DigiFarm’s deployment is currently concentrated in Kenya, limiting broader regional impact. Public documentation on support and pricing structures is also sparse, which may affect transparency for new users. Nonetheless, the platform’s integrated services and deep partnerships with financial and input providers make it a cornerstone of digital transformation in agricultural value chains.
Pros & Cons
- +Offers an inclusive platform accessible via USSD and smartphones, making it usable for farmers without internet or advanced devices
- +Provides financial support and credit facilities to farmers, allowing them to purchase quality inputs and improve productivity
- +Connects farmers directly with buyers through a digital marketplace, enabling immediate payment and reducing middlemen costs
- +Maintains a digital record of transactions, which helps farmers build creditworthiness for future loans
- +Offers advisory content and e-learning modules to educate farmers on climate-smart agriculture and best practices
- −Dependent on Safaricom network coverage, limiting usability in remote areas with poor connectivity
- −Loan and credit terms may vary and are sometimes not clearly communicated to farmers
- −Farmers may face challenges in navigating the platform if they are unfamiliar with USSD or smartphone apps
- −High demand for services may sometimes delay delivery of inputs or mechanization services
- −Platform relies heavily on mobile payments, which may not be familiar to all farmers
Features
Key features
- USSD & Mobile Access
- Provides farmers with access to the platform via USSD code *944# and smartphone app for convenience and wide accessibility
- Credit & Loans
- Offers smallholder farmers access to loans and credit facilities to purchase inputs and invest in their farms
- Inputs Ordering
- Enables farmers to order quality agricultural inputs including seeds, fertilizers, and conduct soil testing
- Advisory Services
- Provides digital agronomy guidance, climate-smart agricultural tips, and weather advisories
- Market Linkages
- Connects farmers directly with buyers and enables seamless payments through M-Pesa
- Digital Records
- Maintains a digital record of farmer transactions to help build credit histories for future loans
- Mechanization & Insurance
- Provides access to farm mechanization services and insurance for crops and inputs
Additional features
- Farmer Registration & Profile Creation
- Allows farmers to create profiles and register for platform services
- Credit Applications & Loan Management
- Farmers can apply for loans, track approvals, and manage repayments
- Input Purchasing & Redemption
- Enables purchase of inputs through the platform and redemption using credit
- Digital Advisory & E-learning Content
- Offers learning modules, training videos, and advisory content to improve farm productivity
- Post-production Marketplace Access
- Connects farmers to buyers and facilitates direct payments
- Mechanization & Insurance Services Integration
- Links farmers with service providers for machinery and crop insurance
- Digital Payment Integration
- Supports payments and collections through M-Pesa for transactions
- Transaction History & Record-Keeping
- Provides farmers with digital records of purchases, sales, and loans for transparency
Pricing
Countries & Languages
Available in
Interface languages
Billing currencies
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About Digifarm
Digifarm is a digital platform from Safaricom that supports smallholder farmers in Kenya by providing vital agricultural information. It offers features such as farm management tools, access to markets, and financial services so farmers can increase productivity and profitability. The platform offers resources for crop management, expert advice, and access to professional seeds and inputs. Additionally, users can track their farm activities and receive market prices to make informed decisions. Key capabilities: farm management tools access to markets financial services expert advice crop tracking Best for: smallholder farmers that need support in managing their agricultural activities effectively.
Digifarm Details
Digifarm's In-App Market Place
Does Digifarm have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
KES (₸)
Pros & Cons
- Offers an inclusive platform accessible via USSD and smartphones, making it usable for farmers without internet or advanced devices
- Provides financial support and credit facilities to farmers, allowing them to purchase quality inputs and improve productivity
- Connects farmers directly with buyers through a digital marketplace, enabling immediate payment and reducing middlemen costs
- Maintains a digital record of transactions, which helps farmers build creditworthiness for future loans
- Offers advisory content and e-learning modules to educate farmers on climate-smart agriculture and best practices
- Dependent on Safaricom network coverage, limiting usability in remote areas with poor connectivity
- Loan and credit terms may vary and are sometimes not clearly communicated to farmers
- Farmers may face challenges in navigating the platform if they are unfamiliar with USSD or smartphone apps
- High demand for services may sometimes delay delivery of inputs or mechanization services
- Platform relies heavily on mobile payments, which may not be familiar to all farmers
Digifarm's Support Options
Email Address
customercare@safaricom.co.keContact
254722002100Digifarm's Alternatives
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