About DOOH platform
DOOH Platform is a digital out-of-home advertising software from DOOHLABS that helps advertisers manage and improve their campaigns. It combines audience measurement, real-time analytics, and geolocation targeting so advertisers can make informed decisions. This platform allows users to track campaign performance and adjust strategies based on data-driven insights. With features that support various media formats and locations, advertisers can reach their target audience effectively. Key capabilities: audience segmentation real-time reporting geographic targeting media scheduling integration with existing ad networks Best for: marketers and advertisers that need to manage and analyze out-of-home advertising campaigns.
Doohlabs In-Store IMPACT is a robust SaaS platform designed to help retailers and media companies monetize their in-store audiences through digital signage. Its core purpose is to transform existing digital screens into revenue-generating assets by enabling a retail media ecosystem. The software's main features revolve around audience-based targeting, automated content delivery, and seamless media sales. It provides a user-friendly, self-service portal that empowers retailers and their partners, such as trade partners and brands, to manage their own campaigns with ease. The platform's intuitive UI allows users to view real-time audience data, plan and book campaigns, and manage content from a centralized location, which is a significant advantage. This focus on automation and user empowerment streamlines operations and removes a lot of the manual effort traditionally associated with managing in-store advertising. The platform is built to handle complex, large-scale networks, making it a powerful solution for businesses looking to scale their in-store media operations. The technical performance and reliability of the platform are a key part of its value proposition.
Pros & Cons
- +Built specifically for in-store retail media monetisation.
- +Works with existing CMS systems, no need for full replacement.
- +Supports programmatic, direct, and self-service sales simultaneously.
- +Scalable — already proven across 10,000+ retail locations.
- +Strong partner ecosystem (brands, agencies, tech providers).
- −Pricing not transparent — tailored enterprise model only.
- −Likely complex setup for smaller retailers without IT resources.
- −Heavy reliance on first-party data quality for targeting effectiveness.
- −Advanced features may be overkill for small retailers with limited ad inventory.
- −Limited public information on support SLAs (e.g., live chat, 24/7 help).
Features
Key features
- Audience Targeted Campaigns – Deliver personalized in-store ads to defined shopper groups.
- First-Party Data Monetisation – Retailers use shopper insights to sell targeted ad space.
- Omnichannel Sales Options – Sell campaigns via self-service, direct sales, or programmatic.
- Automated Campaign Distribution – Match right content with the right screens, locations, and time.
- CMS Flexibility – Works with existing signage CMS or Doohlabs’ own advanced system.
- Marketing Automation Integration – Connects with thousands of automation apps.
Additional features
- Content Automation – Auto-generate campaign assets from product info, pricing, and stock data.
- Partner Automation – Self-service tools for brands and agencies to manage campaigns.
- Campaign Automation – Automatic campaign scheduling & targeting by audience/store.
- Media Sales Automation – Tools for sales teams, integration with external systems, programmatic inventory sales.
- Programmatic Retail Media – Open inventory to programmatic ad marketplaces.
- In-Store Audio – Run targeted audio ads alongside screen campaigns.
- Multi-Sensory Experience Management – Enhance customer experience with coordinated visuals and audio.
- Retail Media Toolset for Digital Signage – Combine CMS with media monetisation tools.
- Data-Driven Targeting – Use shopper and audience data for precise in-store ad placement.
- Scalable Deployment – Trusted in 10,000+ retail locations worldwide.
- Onboarding & Support – Includes business case advisory, tech support, and a 60-day free trial.
- Integration with Existing CMS – Retailers don’t need to replace current systems to monetize screens.
- Global Partnerships – Works with Samsung, Adform, Inteliab, and others.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About DOOH platform
DOOH Platform is a digital out-of-home advertising software from DOOHLABS that helps advertisers manage and improve their campaigns. It combines audience measurement, real-time analytics, and geolocation targeting so advertisers can make informed decisions. This platform allows users to track campaign performance and adjust strategies based on data-driven insights. With features that support various media formats and locations, advertisers can reach their target audience effectively. Key capabilities: audience segmentation real-time reporting geographic targeting media scheduling integration with existing ad networks Best for: marketers and advertisers that need to manage and analyze out-of-home advertising campaigns.
DOOH platform Details
DOOH platform's In-App Market Place
Does DOOH platform have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), CAD (C$), AUD (A$), CHF (Fr), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), SGD (S$)
Pros & Cons
- Built specifically for in-store retail media monetisation.
- Works with existing CMS systems, no need for full replacement.
- Supports programmatic, direct, and self-service sales simultaneously.
- Scalable — already proven across 10,000+ retail locations.
- Strong partner ecosystem (brands, agencies, tech providers).
- Pricing not transparent — tailored enterprise model only.
- Likely complex setup for smaller retailers without IT resources.
- Heavy reliance on first-party data quality for targeting effectiveness.
- Advanced features may be overkill for small retailers with limited ad inventory.
- Limited public information on support SLAs (e.g., live chat, 24/7 help).
DOOH platform's Support Options
Contact
+358505663850DOOH platform's Alternatives
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