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About DOOH platform

DOOH Platform is a digital out-of-home advertising software from DOOHLABS that helps advertisers manage and improve their campaigns. It combines audience measurement, real-time analytics, and geolocation targeting so advertisers can make informed decisions. This platform allows users to track campaign performance and adjust strategies based on data-driven insights. With features that support various media formats and locations, advertisers can reach their target audience effectively. Key capabilities: audience segmentation real-time reporting geographic targeting media scheduling integration with existing ad networks Best for: marketers and advertisers that need to manage and analyze out-of-home advertising campaigns.

DOOH platform Details

Vendor
DOOHLABS
Year Launched
2018
Location
Helsinki, Metropolitan area 00100, FI
Deployment
cloud
Training Options
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Portuguese, Dutch, Japanese, Korean, Chinese
Users
Large Retail Chains (supermarkets, convenience stores), Shopper Marketing Teams, Media Sales Companies, Digital Signage Operators, Brands & Agencies running in-store campaigns
Industries Served
Retail (supermarkets, convenience stores, department stores), Shopper Marketing & Media Sales, Cruise liners, Entertainment venues, Gasoline stations, Hotels
Tags
DOOH platform, Digital Signage

DOOH platform's In-App Market Place

Does DOOH platform have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), JPY (¥), CAD (C$), AUD (A$), CHF (Fr), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), SGD (S$)

Pros & Cons

  • Built specifically for in-store retail media monetisation.
  • Works with existing CMS systems, no need for full replacement.
  • Supports programmatic, direct, and self-service sales simultaneously.
  • Scalable — already proven across 10,000+ retail locations.
  • Strong partner ecosystem (brands, agencies, tech providers).
  • Pricing not transparent — tailored enterprise model only.
  • Likely complex setup for smaller retailers without IT resources.
  • Heavy reliance on first-party data quality for targeting effectiveness.
  • Advanced features may be overkill for small retailers with limited ad inventory.
  • Limited public information on support SLAs (e.g., live chat, 24/7 help).

DOOH platform's Support Options

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