F2 logo

F2

by COMSOL · Since 1985
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ActiveAvailable globally
Quick facts
VendorCOMSOL
Year launched1985
StatusActive
LocationLevel 1/245 High Street, Lower Hutt 5010 New Zealand
Countries servedGlobal
Languages9
Integrations
Free tier
Free trial
Contact salesYES

About F2

F2 is a dealer management system from COMSOL that drives efficiency in automotive dealerships. It provides administration, parts, service, and sales features so dealerships can manage operations effectively. F2 supports various vehicle types including cars, trucks, motorcycles, marine, and agriculture equipment. This comprehensive platform helps dealers simplify processes, track inventory, and improve customer service. Key capabilities: administration parts management service scheduling sales tracking customer relationship management Best for: automotive dealership professionals that need a centralized system to manage daily operations and improve productivity.

F2 by COMSOL is a comprehensive and robust Dealer Management System (DMS) designed to help dealerships streamline their operations and boost profitability. Developed with input from thousands of users over 28 years, F2 caters to various sectors, including agriculture, automotive, and motorcycle industries. It aims to provide a complete software solution that manages all aspects of dealership operations, from sales and service to parts management, customer relationships, and finance. With its fully integrated modules, F2 ensures that departments within a dealership work in harmony, driving efficiency and minimizing the need for multiple software tools. The system is built to scale, accommodating both small and large dealerships, and can be customized to suit specific business needs, making it a flexible and powerful tool for dealerships looking to optimize their operations. The user interface of F2 is designed with ease of use in mind, offering a clean and intuitive layout. Despite the complexity of the system, which covers a wide range of dealership functions, users can navigate it effortlessly.

Pros & Cons

What users like
  • +Comprehensive and Integrated Solution: F2 offers a fully integrated system that streamlines all aspects of dealership operations, including sales, service, parts management, CRM, and finance. This integration eliminates the need for multiple software tools, saving time and reducing errors.
  • +Customizability: The software is highly customizable, allowing dealerships to tailor the system to meet their specific business needs. Users can adapt workflows, interfaces, and features to better suit their operations.
  • +User-Friendly Interface: Despite being a complex system, F2 features an intuitive and easy-to-navigate interface. Its role-based access ensures that users can access the most relevant tools and information based on their responsibilities.
  • +Scalability: F2 can accommodate both small and large dealerships, making it a flexible solution for businesses of all sizes. The software scales as the business grows, supporting multiple locations and handling large volumes of data efficiently.
  • +Cloud-Based Access: As a cloud-based system, F2 allows dealership staff to access the software remotely from any device, enhancing flexibility and enabling operations from anywhere.
  • +Real-Time Data and Reporting: F2 offers real-time updates and reporting across all departments, ensuring that managers and decision-makers have accurate and timely information at their fingertips.
  • +Strong Customer Support: The software is backed by a robust support system, including phone, email, and a detailed knowledge base with tutorials, guides, and FAQs.
What users flag
  • Learning Curve: While the system is user-friendly, its comprehensive nature may present a learning curve for new users, particularly for those unfamiliar with dealership management software.
  • Customization Complexity: Although F2 is customizable, some advanced configurations may require technical expertise or assistance from the support team, which could add time to the implementation process.
  • Cost: The comprehensive features of F2 may come at a higher cost compared to simpler, more specialized solutions, making it less ideal for small dealerships with more basic needs.
  • Limited Industry Focus: While F2 serves the automotive, agricultural, and motorcycle industries, its primary focus on these sectors may not suit dealerships in other industries looking for specialized features.
  • System Updates: While regular updates are beneficial, the frequency of updates and the need for ongoing maintenance may cause occasional disruption or require staff to adapt to new features and changes.

Features

Key features

Complete Dealership Integration
F2 offers a fully integrated system that connects all departments of a dealership — from Administration, Sales, Parts, Service, CRM, to Finance and Insurance (F&I). This integration ensures smooth communication and collaboration across all dealership operations.
Customizable Software
F2 is highly customizable, allowing dealerships to tailor the platform to their specific needs. This flexibility makes the system adaptable to various industries and dealership sizes, whether agricultural, automotive, motorcycle, or truck dealers.
User-Driven Development
F2 evolves based on direct user feedback, meaning that the system continuously adapts to changing market needs and technology advancements. This user-driven development model ensures the software stays relevant and effective.
Efficient Reporting
F2 provides robust reporting features, giving dealership managers and principals access to accurate, reliable financial data. Reports can be segmented by department, allowing for detailed analysis of costs, profits, and overall dealership performance.
Scalable Solution
Whether for small businesses or large, multi-location dealerships, F2 is scalable and can grow with your business needs. The platform is designed to handle increased operations without compromising on performance.
Streamlined Dealership Operations
F2 automates various dealership processes, streamlining workflows across departments, which results in improved efficiency, reduced manual work, and faster decision-making.
Finance & Insurance Management
The software includes a robust finance and insurance (F&I) module, enabling dealerships to manage financing options, warranty processes, and insurance management in a centralized system.
Customer Relationship Management (CRM)
F2 comes with an integrated CRM system that helps dealerships track customer interactions, manage leads, and enhance customer service, thereby improving retention and sales conversion rates.
Parts & Inventory Management
The system provides a comprehensive solution for parts inventory management, making it easy to track parts availability, manage stock levels, and automate replenishment.
Service Management
F2 includes a service management module that helps dealerships schedule, track, and manage customer service appointments, repair orders, and service-related tasks with ease.

Additional features

Complete Dealership Integration
F2 offers a fully integrated system that connects all departments of a dealership — from Administration, Sales, Parts, Service, CRM, to Finance and Insurance (F&I). This integration ensures smooth communication and collaboration across all dealership operations.
Customizable Software
F2 is highly customizable, allowing dealerships to tailor the platform to their specific needs. This flexibility makes the system adaptable to various industries and dealership sizes, whether agricultural, automotive, motorcycle, or truck dealers.
User-Driven Development
F2 evolves based on direct user feedback, meaning that the system continuously adapts to changing market needs and technology advancements. This user-driven development model ensures the software stays relevant and effective.
Efficient Reporting
F2 provides robust reporting features, giving dealership managers and principals access to accurate, reliable financial data. Reports can be segmented by department, allowing for detailed analysis of costs, profits, and overall dealership performance.
Scalable Solution
Whether for small businesses or large, multi-location dealerships, F2 is scalable and can grow with your business needs. The platform is designed to handle increased operations without compromising on performance.
Streamlined Dealership Operations
F2 automates various dealership processes, streamlining workflows across departments, which results in improved efficiency, reduced manual work, and faster decision-making.
Finance & Insurance Management
The software includes a robust finance and insurance (F&I) module, enabling dealerships to manage financing options, warranty processes, and insurance management in a centralized system.
Customer Relationship Management (CRM)
F2 comes with an integrated CRM system that helps dealerships track customer interactions, manage leads, and enhance customer service, thereby improving retention and sales conversion rates.
Parts & Inventory Management
The system provides a comprehensive solution for parts inventory management, making it easy to track parts availability, manage stock levels, and automate replenishment.
Service Management
F2 includes a service management module that helps dealerships schedule, track, and manage customer service appointments, repair orders, and service-related tasks with ease.
Administration Management
Centralized control for managing dealership operations, user roles, permissions, and settings to ensure a smooth workflow across all departments.
Sales Management
Tools for managing vehicle sales, trade-ins, pricing, invoicing, and customer communications throughout the sales process.
Parts Management
Full management of parts inventory, including real-time stock updates, ordering, and pricing to optimize parts usage and minimize wastage.
Service Management
Tools for tracking repair orders, scheduling services, managing technician schedules, and improving customer service efficiency.
CRM (Customer Relationship Management)
Integrated CRM to help dealerships track customer interactions, manage leads, nurture prospects, and boost customer satisfaction.
Finance and Insurance (F&I)
Comprehensive tools for managing finance options, insurance processing, and customer agreements related to vehicle purchases.
Accounting
Fully integrated accounting system that ensures accurate tracking of dealership finances, including revenue, expenses, and profit margins across departments.
Reporting and Analytics
Detailed reporting tools that provide insights into dealership performance, customer behavior, sales, service operations, inventory levels, and financials.
Multi-location Support
F2 is designed to support multi-location dealerships, enabling consistent operations, centralized reporting, and data synchronization across various locations.
Mobile Accessibility
Some functionalities of F2 are accessible through mobile devices, allowing dealership staff to manage operations on the go.
Partner Integrations
F2 can integrate with various third-party applications and tools, allowing dealerships to customize the system further and work seamlessly with other technologies.
Customizable Dashboards
Users can tailor dashboards to display the most relevant data for their roles, providing quick access to performance metrics, inventory levels, and financial information.
User-Friendly Interface
The software is designed with ease of use in mind, offering an intuitive interface that minimizes the learning curve and enhances user adoption.
Workflow Automation
Automates repetitive tasks, helping streamline dealership processes and improve overall operational efficiency.
Security and Data Privacy
The system includes strong security features to protect dealership data and ensure compliance with industry regulations.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
9
Interface languages
10
Billing currencies

Interface languages

EnglishFrenchSpanishGermanItalianPortugueseDutchSwedishNorwegian.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇳🇿NZD🇨🇭CHF🇭🇰HKD🇸🇬SGD

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