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FAIRWAYiQ

by FAIRWAYiQ · Since 2015
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Active2+ countriesCloud
Quick facts
VendorFAIRWAYiQ
Year launched2015
StatusActive
LocationPO Box 82 Wayland, MA 01778
Countries served2+
Languages1
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesN/A

About FAIRWAYiQ

FAIRWAYiQ is an AI-powered golf cart GPS system from FAIRWAYiQ designed for course operators. It provides hole flyover and distances, way messaging, and pace of play management so that golf courses can improve pace of play by 15 minutes, reduce turf costs by 20%, and save up to $14 million in labor. Trusted by over 350 properties and industry leaders for more than a decade, this system also supports turf protection and geofencing as well as provides traffic alerts for improved playthroughs. Key capabilities: hole flyover and distances way messaging pace of play management turf protection and geofencing traffic alerts Best for: golf course operators that need to improve operational efficiency and improve player use.

FairwayiQ is a highly specialized, data-driven Digital Operating System for golf courses, setting itself apart by focusing on granular, real-time on-course intelligence. Its greatest value is delivering tangible financial and operational improvements by significantly reducing pace of play (avg. 15 minutes) and protecting turf using GPS-based geofencing and brand-neutral private cart management. The system provides staff with actionable, automated alerts ("Virtual Ranger") instead of generic maps, shifting operations from reactive to proactive. While it is a cloud-based software, it requires physical GPS hardware installation, and it functions as a critical complement to, rather than a replacement for, full-suite Golf Management Systems (GMS). It is the ideal solution for clubs and communities whose primary challenges are managing traffic flow, protecting their course assets, and optimizing labor efficiency.

Pros & Cons

Pros
  • Allows managers to optimize labor deployment and ensure maximum productivity across the entire operation.
  • Offers robust geofencing to protect the course
  • Great asset tracking to increase efficiency
Cons
  • It is not a full Golf Management System (GMS) that handles POS, accounting, and membership billing
  • Offers custom pricing based on specific club needs and course size
  • It relies on physical GPS sensors and mobile screens being installed in carts and equipment

Features

Key features

Proactive Pace of Play Management

The system uses real-time GPS data and algorithms to monitor the flow of carts, caddies, and players, identifying and alerting staff only to groups that are behind pace and have room open ahead of them for immediate intervention.

Turf Protection & Geofencing

The system uses GPS to create geofenced restricted areas and cart paths. If a player approaches or enters a restricted zone, the system sends an immediate alert to the in-cart screen, protecting high-value turf from excessive cart traffic.

Private Cart Manager

Offers a brand-neutral solution to manage member-owned carts within golf communities, ensuring member safety and property security while maintaining player privacy when they are off the course.

Real-Time Cart Screen (Player Experience)

A mobile cart screen provides a player-facing interface with valuable information like hole flyovers, real-time distances, two-way messaging with staff, pace-of-play information, and direct food & beverage ordering.

Labor and Equipment Intelligence (Maintenance Tracking)

Tracks all moving assets, including maintenance equipment and staff.

Additional features

Real-Time Data Analytics & Reporting

Provides staff with a comprehensive view of course activity, performance metrics (staff and equipment), and traffic patterns, generating detailed reports for data-driven operational improvements.

Staff Automations & Notifications

Automated, real-time text notifications sent to staff for specific scenarios, such as out-of-position groups, geofence violations, or unauthorized course access.

Player Profile Tracking

Automatically tracks and preserves comprehensive data on player history, including their average round pace, carts utilized, who they played with, and any geofence violations.

Flexible Pace Modes

Allows staff to set different pace benchmarks for specific times and days (e.g., faster pace goals for tournament days or slower goals for twilight play) to optimize flow.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Equipment Tracker
USD 205/mo
billed monthly

Annual plans

Standard Cart Gps Beeper
USD 220/yr
billed yearly · ≈ USD 18.33/mo

≈USD 18.33/mo when billed annually

Countries & Languages

2
Countries served
1
Interface languages
2
Billing currencies

Available in

United StatesCanada

Interface languages

English

Billing currencies

🇺🇸USD🇨🇦CAD

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