Filmora logo

Filmora

by Wondershare · Since 2015
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ActiveAvailable globallyCloudOn-premiseFree tier
Quick facts
VendorWondershare
Year launched2015
StatusActive
Location4445 Lougheed Highway, Unit 200, Burnaby, British Columbia V5C 3Z2, Canada
Countries servedGlobal
Languages11
Integrations5+
Free tierYES
Free trial
Contact sales

About Filmora

Filmora is a video editing software from Wondershare that enables users to create professional videos with ease. It offers features such as AI-powered tools, intuitive video editing capabilities, and a vast library of creative assets so users can express their ideas effectively. The software supports both desktop and mobile platforms, making it accessible for a wide range of users. Filmora also includes a Pro Creator Program to assist in improving video projects and provides users with account management features. Key capabilities: AI Editing Tools Intuitive Interface Creative Asset Library Multi-Platform Support Pro Creator Program Best for: content creators and businesses that need an accessible solution for video editing and production.

Wondershare Filmora is a versatile video editing application designed for creators ranging from beginners to experienced editors. Developed by Wondershare Technology, a global software company based in Burnaby, Canada, Filmora offers an intuitive interface and powerful AI-driven tools that simplify video creation without sacrificing capability. At its core, Filmora combines classic editing functionalities—such as timeline control, keyframes, motion tracking, and multi-camera editing—with modern features like AI-powered text-to-speech, automatic captions, and smart cutouts. The extensive library of creative assets, templates, transitions, and effects enables users to produce professional-level videos efficiently. Available across desktop and mobile platforms, the software supports a wide range of formats and direct exports to major social platforms like YouTube and TikTok. Free and paid plans offer flexibility, though the full suite of features and watermark-free exports require a subscription or license purchase. Overall, Filmora stands out as a user-friendly yet capable editor with strong AI integration, making it suitable for content creators, educators, marketers, and social media enthusiasts looking for a balance of ease and power.

Pros & Cons

What users like
  • +Offers powerful AI tools that significantly reduce manual editing time for creators
  • +Intuitive interface makes professional video editing accessible to beginners
  • +Large built-in asset library minimizes reliance on third-party stock platforms
  • +Supports multiple platforms, enabling editing across desktop and mobile devices
  • +Frequent updates introduce modern features aligned with creator trends
What users flag
  • Performance may slow on low-spec computers during heavy effects usage
  • Asset downloads require an internet connection even after installation
  • Limited customization depth compared to high-end professional editors
  • Some effects consume significant system resources

Features

Key features

AI-Powered Video Editing
Uses artificial intelligence for captions, background removal, object erasing, video enhancement, and smart automation
Dual-Timeline Editing
Allows simultaneous viewing and editing of source and main timelines for precise professional workflows
Extensive Creative Asset Library
Provides access to millions of royalty-free stock videos, music, effects, templates, and transitions
Cross-Platform Editing
Supports Windows, macOS, iOS, iPadOS, and Android for seamless multi-device creation
Advanced Motion & Keyframing
Enables detailed motion control using keyframes, anchors, pen tool, and motion paths

Additional features

Drag-and-Drop Timeline Editing
Simplifies video assembly using an intuitive visual timeline
AI Auto Captions
Automatically generates and syncs captions with spoken audio
AI Text-to-Speech
Converts typed text into natural-sounding voiceovers
AI Background Removal
Removes backgrounds without green screens using AI detection
Object Eraser Tool
Deletes unwanted objects from video frames smoothly
Motion Tracking
Tracks moving objects to attach text, effects, or graphics
Pen Tool Animation
Draws custom motion paths for advanced visual movement
Keyframes & Anchors
Provides frame-level control over animation timing and positioning
Animated Charts
Converts data into animated visual charts for presentations
Multi-Camera Editing
Syncs footage from multiple cameras into one timeline
Audio Enhancements
Includes noise removal, audio sync, vocal isolation, and sound balancing
Video Color Correction
Adjusts brightness, contrast, LUTs, and cinematic color grading
Export Presets
Exports videos optimized for YouTube, TikTok, Instagram, Facebook, and Vimeo
Template-Based Editing
Uses ready-made templates for faster content creation
Cloud Asset Access
Downloads effects and media directly inside the editor

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
11
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseChineseJapaneseKoreanHindiArabic

Billing currencies

🇺🇸USD

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