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FlatPlan

by Words Here · Since 2018
No reviews yet
Active1+ countriesCloud
Quick facts
VendorWords Here
Year launched2018
StatusActive
LocationLondon, United Kingdom
Countries served1+
Languages11
Integrations1+
Free tier
Free trial
Contact salesYES

About FlatPlan

FlatPlan is a planning software from Words Here that helps manage publication layouts. It combines visual layout tools, team collaboration features, and deadline tracking so users can coordinate effectively. With FlatPlan, teams can visually arrange content, assign tasks to team members, and monitor publication timelines in one centralized platform. This software is particularly useful for editorial teams looking to simplify their workflow and improve communication. Key capabilities: visual layout tools collaboration features deadline tracking content assignment centralized platform Best for: editorial teams that need to manage publication processes efficiently.

FlatPlan by Words Here is a cutting-edge data analysis and content distribution platform specifically built for publishers, newsrooms, and digital content creators who seek to streamline the process of turning editorial content into mobile-optimized, data-rich web experiences. Its primary purpose is to help publishers distribute their content directly to Apple News without writing code, while gaining valuable insights through robust analytics tools. FlatPlan combines content delivery with data analysis, making it a unique hybrid tool for both distribution and decision-making. The user interface of FlatPlan is polished, responsive, and incredibly easy to navigate. Designed with editorial teams in mind, it avoids technical jargon and presents an intuitive layout that allows users to map their content structure—such as sections, headlines, and body copy—via a simple drag-and-drop interface. The onboarding experience is smooth, with interactive tutorials and real-time tooltips guiding new users through the setup. Editors, designers, and analysts alike will appreciate how cleanly the dashboard presents engagement metrics like reads, clicks, and scroll depth in visually digestible graphs and heat maps.

Pros & Cons

What users like
  • +Eliminates development burden and integrates with any CMS.
  • +Tools specifically designed to expand reach and build loyal readers on Apple News.
  • +Supports diverse revenue streams, including paywalls and various ad formats.
  • +Uniquely drives readers to owned properties for subscriptions, data, and app downloads.
  • +Offers white-glove service, ensuring smooth operation and growth.
What users flag
  • Relies heavily on the Apple News ecosystem, which has its own rules and limitations.
  • Although FlatPlan helps with first-party data capture, Apple News itself has rigid policies on direct publisher access to reader data within the platform.
  • Primarily focused on Apple News, potentially less useful for publishers seeking multi-platform content distribution beyond Apple.
  • Publishing on Apple News is invite-only, meaning FlatPlan cannot guarantee access if a publisher hasn't been invited by Apple.

Features

Key features

Intelligent Article Routing
The software optimizes metadata and section routing, making it easier for readers to discover a publisher's content within Apple News, increasing visibility and reach.
Growth-Driving Tools
FlatPlan includes specific tools designed to maximize return visits and build loyalty among Apple News readers. These tools help publishers understand which content is most effective at attracting loyal followers.
Comprehensive Monetization Support
FlatPlan enables various monetization strategies within Apple News, including display, native, video, affiliate, e-commerce, and paywall integrations, allowing publishers to drive revenue from their Apple News presence.
Bespoke Branding
Publishers can fully customize the branding of their Apple News channel, ensuring readers recognize and follow their publication, which fosters brand identity and loyalty.

Additional features

Works with any CMS
Integrates seamlessly with existing Content Management Systems.
Tools to scale audience growth quickly
Offers features designed to accelerate the expansion of a publisher's readership.
Understand loyal return visitors
Provides insights into which content successfully attracts repeat readers.
Drive subscriber revenue
Supports mechanisms to convert Apple News readers into paying subscribers.
First-party data capture
Facilitates the collection of valuable user data directly from Apple News readers.
Website registrations
Helps funnel Apple News readers to a publisher's website for registration.
App downloads
Encourages readers to download a publisher's dedicated mobile applications.
Newsletter subscriptions
Enables the growth of a publisher's email newsletter list.
Bespoke branding
Allows for complete customization of the publication's appearance on Apple News.
Monetization
Supports various methods for generating revenue from content on Apple News.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

1
Countries served
11
Interface languages
10
Billing currencies

Available in

All Countries.

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianJapaneseChineseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇮🇳INR🇨🇳CNY🇲🇽MXN

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