Floww logo

Floww

by Floww · Since 2016
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ActiveAvailable globallyCloud
Quick facts
VendorFloww
Year launched2016
StatusActive
Location2nd Floor, 4 Matthew Parker Street, London, SW1H 9NP, GB
Countries servedGlobal
Languages6
IntegrationsN/A
Free tierN/A
Free trialYES
Contact salesYES

About Floww

Floww by Floww is a modern financial technology platform designed to transform how private markets and alternative investments are managed.

Floww by Floww is a modern financial technology platform designed to transform how private markets and alternative investments are managed. At its core, it aims to bring the traditionally complex processes of raising capital, structuring funds, and managing private deals into a unified, digital environment that works for both professional investors and dealmakers. The platform targets private market transactions—such as venture capital raises, syndicate deals, and fund operations—through a regulated infrastructure that enables deal creation, compliance, distribution and portfolio tracking within a single ecosystem. Its purpose is not just to digitise these investment workflows but to make them more accessible, transparent and scalable for a range of users from individual investors to institutional fund managers.

Pros & Cons

Pros
  • Handles the heavy lifting of UK and US compliance so you don't have to get your own licenses.
  • The interface looks modern and high-end, making complex private equity deals feel much easier to navigate.
  • It covers everything from the first pitch to the final cash settlement all in one single platform.
  • You can earn distribution fees legally by piggybacking on their regulatory framework, which is a huge revenue shortcut.
  • The mobile app is a game-changer for investors who want to check their portfolios without being at a desk.
Cons
  • High-risk warnings suggest you could lose every penny, which might scare off more conservative, cautious investors.
  • The platform is deeply tied to UK and US rules, which might limit its usefulness in other global regions.
  • Smaller startups might find the sophisticated "enterprise" level infrastructure a bit too complex for a simple, small raise.
  • Being a "regulated umbrella" means you are strictly bound by their specific rules and internal oversight processes.
  • The 14-day trial is quite short for testing a financial cycle that usually takes months to complete.

Features

Key features

Regulated Infrastructure

Operates under UK FCA and US Broker-Dealer licenses, allowing users to run global private market transactions within a secure, compliant framework.

Modular Scalability

Adapts to various investment structures, enabling users to manage everything from a single deal to a full-scale investment platform with thousands of participants.

Dual-Market Passport

Provides a unique regulatory advantage for cross-border capital deployment by bridging the gap between UK and US financial regulations.

Monetization through Compliance

Allows partners to earn fees and distribute deals under Floww’s existing regulatory umbrella, bypassing the need for their own expensive licensing.

Visual Deal Distribution

Features "Pages" and high-end UI clarity to transform complex financial data into elegant, actionable content for both desktop and mobile.

End-to-End Execution

Covers the entire lifecycle of a private transaction, from initial investor onboarding and document signing to final settlement and custody.

Additional features

Deal Rooms

Launch private, secure spaces to onboard investors and share opportunities with granular permission controls.

Syndicate Management

Tools to build and manage syndicates securely while ensuring full compliance with financial regulations.

Fund Administration

Supports LP onboarding, reporting, and integration for venture capital fund managers.

Community Portals

Branded portals designed for community managers to track and share investment opportunities with their specific networks.

Investor-Ready Pages

Dynamic storytelling tools that allow scaling companies to build professional pages and track investor interest.

Engagement Analytics

Provides detailed data on how investors interact with deals, including conversion rates and fee tracking.

KYC/AML Integration

Built-in identity verification and anti-money laundering checks to ensure all transactions meet legal standards.

Orderbook and Settlement

A streamlined digital system for managing trade orders, allocations, and the final exchange of capital.

Floww Trust Company

Access to specialized SPV and trust infrastructure for sophisticated deal structuring.

Mobile Investor App

A dedicated iOS application for investors to track portfolios and discover new deals on the go.

Financial Promotion Reviews

Internal mechanisms to ensure that all marketing and deal materials comply with financial advertising rules.

Portfolio Real-Time Tracking

Offers investors a live view of their performance and deep-dive data into company-level metrics.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
6
Interface languages
21
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇷🇺RUB🇮🇳INR🇧🇷BRL🇰🇷KRW🇲🇽MXN🇸🇪SEK🇸🇬SGD🇭🇰HKD🇹🇷TRY🇳🇿NZD🇿🇦ZAR🇳🇴NOK🇦🇪AED

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