About Flurry
Flurry is an analytics platform from Flurry that supports mobile app developers in understanding user behavior. It provides features such as user analytics, session tracking, and revenue reporting so developers can make informed decisions based on data. With Flurry, users can access in-depth insights into app performance, track user engagement metrics, and analyze monetization strategies. The platform integrates with various mobile operating systems and offers real-time data processing to help developers react promptly to user trends. Key capabilities: user segmentation event tracking revenue analysis audience demographics engagement metrics Best for: mobile app developers that need comprehensive analytics to improve their applications.
Flurry by Flurry, a product by Yahoo (formerly an independent company, Flurry Inc.), is a comprehensive mobile analytics platform designed to empower app developers, marketers, and product managers with in-depth insights into user behavior, engagement, and app performance. Primarily tailored for mobile applications, Flurry provides robust tools for analyzing user retention, session length, user journeys, demographic data, and revenue metrics. It is particularly known for its accessibility and scalability, making it a popular choice among small development teams and large enterprises alike. The user interface of Flurry is clean, intuitive, and logically structured. The dashboard is customizable, allowing users to organize metrics and KPIs relevant to their specific business goals. The layout emphasizes ease of use, with drag-and-drop widgets, clear labeling, and simple data visualizations. Navigation between reports, audience segments, and analytics modules is smooth and responsive. Even novice users find it relatively easy to get started, thanks to the guided onboarding experience and minimalistic design that avoids overwhelming visuals. Flurry also provides a seamless in-app navigation experience with quick access to real-time analytics. Performance-wise, Flurry is highly efficient.
Pros & Cons
- +Offered a comprehensive suite of analytics tools without cost, making it highly accessible.
- +As one of the first in the market, it had a long history and extensive experience in app data.
- +Its lightweight SDK allowed for fast and simple setup, reducing developer overhead.
- +Provided essential tracking for installs, sessions, time spent, funnels, and cohorts.
- +Allowed users to export their data for external analysis and ensured data was not "held hostage."
- −As a sunsetted product, it will not receive any new features, bug fixes, or compatibility updates.
- −Users transitioning away would no longer have access to active technical support for the platform.
- −While robust for its time and free, competitors like Mixpanel and Amplitude often offer more advanced behavioral analytics, A/B testing, or predictive features.
- −Users who relied on Flurry would have faced the challenge of migrating their historical data to a new platform.
Features
Key features
- Custom Dashboards
- Allowed users to easily access and visualize their apps' most important metrics and reports, providing a personalized overview of performance.
- On-Demand Analysis with Explorer (Funnels and Cohorts)
- Enabled in-depth, flexible analysis of user behavior through funnels (tracking user progression through specific steps) and cohorts (grouping users with common characteristics to observe their behavior over time).
- Professional Grade and Always Free (Historical Pricing Model)
- Flurry distinguished itself by offering a robust, enterprise-level mobile app analytics platform completely free of charge, making it accessible to a wide range of developers and companies.
- Data Export Capabilities
- Allowed users to export their data for further custom analysis or integration into their own systems, providing flexibility and ownership of their data.
- Light-weight SDK with Easy Integration
- The SDK was designed for quick and simple integration (less than 5 minutes for out-of-the-box metrics), making it easy for developers to start tracking app data without significant effort.
Additional features
- Data Export
- Ability to export data for custom analysis or integration into other systems.
- Data Ownership (No Data Hostage)
- Users could take their data with them if they stopped using the service.
- Attribution
- Tools to uncover which channels are driving new users to the app.
- Conversion Tracking
- Functionality to track the conversion funnel and identify optimization points.
- Retention Analysis
- Features to analyze events that contribute to user engagement and retention.
- User Acquisition Identification
- Helps identify the right users for sustainable growth.
- Light-weight SDK
- Designed for quick and easy integration into mobile applications.
- Custom Events
- Allowed tailored tracking of specific user actions within the app.
- Product Console and API Data Access
- Provided options for interacting with and extracting data.
- Multi-Platform SDK Support
- Supported Android, Kotlin, Objective-C, Swift, and Flutter.
- Analytics
- General term for the core data analysis capabilities.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Flurry
Flurry is an analytics platform from Flurry that supports mobile app developers in understanding user behavior. It provides features such as user analytics, session tracking, and revenue reporting so developers can make informed decisions based on data. With Flurry, users can access in-depth insights into app performance, track user engagement metrics, and analyze monetization strategies. The platform integrates with various mobile operating systems and offers real-time data processing to help developers react promptly to user trends. Key capabilities: user segmentation event tracking revenue analysis audience demographics engagement metrics Best for: mobile app developers that need comprehensive analytics to improve their applications.
Flurry Details
Flurry's In-App Market Place
Does Flurry have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), CAD ($), AUD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽), BRL (R$), MXN ($)
Pros & Cons
- Offered a comprehensive suite of analytics tools without cost, making it highly accessible.
- As one of the first in the market, it had a long history and extensive experience in app data.
- Its lightweight SDK allowed for fast and simple setup, reducing developer overhead.
- Provided essential tracking for installs, sessions, time spent, funnels, and cohorts.
- Allowed users to export their data for external analysis and ensured data was not "held hostage."
- As a sunsetted product, it will not receive any new features, bug fixes, or compatibility updates.
- Users transitioning away would no longer have access to active technical support for the platform.
- While robust for its time and free, competitors like Mixpanel and Amplitude often offer more advanced behavioral analytics, A/B testing, or predictive features.
- Users who relied on Flurry would have faced the challenge of migrating their historical data to a new platform.
Flurry's Support Options
Email Address
support@flurry.comDocumentation
https://developer.yahoo.com/flurry/docs/Flurry's Alternatives
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