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Foursquare Places

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Software Status:Active

About Foursquare Places

Foursquare Places is a location intelligence software from Foursquare that provides precise point of interest data. It combines audience reach, attribution, and proximity features so marketers can effectively change their advertising using location data. By utilizing this API, businesses can measure the impact of their ads, target in-market consumers, and implement custom, real-time geofencing strategies. Additionally, the Spatial Workbench feature supports spatial analytics for business intelligence teams, enabling them to derive insights from location data. Key capabilities: audience reach attribution proximity spatial analytics real-time geofencing Best for: marketers that need accurate location data for ad targeting and analysis.

Foursquare Places Details

Vendor
Foursquare
Year Launched
2009
Location
Foursquare headquarters address:Foursquare Labs, Inc.1166 Avenue of the AmericasNew York, NY 10036USA50 West 23rd Street, 8th Fl,, New York, NY 10010, US
Deployment
cloud
Training Options
documentation, videos
Countries Served
All Countries.
Languages
English
Users
Administrators, Researchers, Data analysts, Marketers
Industries Served
Healthcare, Education, Finance, Retail, Hospitality.
Tags
Location Analytics, Location Data, Mobile Location Data, Business Location Data, GIS Software, Location Analytics Software, Foot Traffic Data, Location Data Software, Geolocation Data, Site Selection Software, Customer Behavior Analytics, Geospatial Analytics, Geospatial Software, Spatial Analysis Software, Location Database, Location Analytics Platform, Location Analytics Tools, Geospatial Tools, GIS Tools, and Spatial Software

Foursquare Places's In-App Market Place

Does Foursquare Places have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

0

Mini Apps

Pricing Options

Free trial
Free version
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Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (Fr), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), HKD (HK$), NOK (kr), MXN (Mex$), SGD (S$), RUB (₽), INR (₹), BRL (R$), ZAR (R)

Pros & Cons

  • Extensive and highly accurate global location database.
  • Strong real-time analytics for consumer foot traffic and trends.
  • Robust APIs and SDKs enable easy integration with third-party apps.
  • Useful geofencing features support targeted marketing campaigns.
  • Regularly updated data ensures reliability and relevance.
  • Can be complex for small businesses to fully utilize advanced features.
  • Pricing structure may be costly for startups.
  • Requires technical resources for API and SDK integrations.
  • Some users report occasional discrepancies in location data in less-covered areas.
  • Privacy concerns require careful handling of location data and compliance.

Foursquare Places's Support Options

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