Frill logo

Frill

by Frill
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ActiveAvailable globallyCloud
Quick facts
VendorFrill
Year launchedN/A
StatusActive
LocationFenwick Software Headquarters: Level 2, 696 Bourke Street, Melbourne VIC 3000, Australia
Countries servedGlobal
Languages6
Integrations11+
Free tierNO
Free trialYES
Contact salesNO

About Frill

A customer feedback, roadmap, and announcement tool that helps teams collect feature requests, prioritize product development, and keep users informed through changelogs and widgets.

Frill is a versatile product management and customer feedback platform designed to help teams capture, organize, and announce product updates. It serves as a centralized hub where businesses can collect feature requests, build public-facing roadmaps, and maintain an active changelog. The platform is highly regarded for its clean, minimalistic UI and ease of setup, allowing teams to embed feedback widgets directly into their own web applications. Key capabilities include robust prioritization tools like the Priority Matrix, automated status notifications, and deep integration with common tools like Jira, Slack, and Intercom. Frill is particularly well-suited for startups and product-led teams that need to maintain a tight feedback loop with their users. While the core product is simple to use, it offers advanced features such as SSO, custom domains, and white-labeling for enterprise-grade requirements. Pricing is transparent and tiered based on features, with a free trial available for evaluation.

Pros & Cons

Pros
  • Clean and elegant UI/UX that is easy for both admins and end-users to navigate.
  • Seamless integration with popular tools like Jira, Slack, and Intercom.
  • Highly customizable widgets that can be embedded directly into existing web applications.
  • Automated email notifications keep customers engaged throughout the product development lifecycle.
  • Flexible prioritization tools help teams focus on high-impact features.
Cons
  • Advanced features like white-labeling and private boards require higher-tier add-ons or plans.
  • Some advanced integrations are gated behind higher pricing tiers.
  • The platform is primarily focused on web-based feedback, which may limit use cases for purely offline or non-web products.

Features

Key features

Feedback Boards

Collect and organize customer feature requests in a centralized, public or private board.

Public Roadmaps

Turn customer ideas into a visual roadmap to communicate upcoming features and progress.

SSO Authentication

Integrate directly with your platform for a seamless user experience.

Priority Matrix

Visualize and score ideas based on business impact to identify quick wins and major projects.

Customer Segmentation

Send targeted announcements to specific user segments to improve engagement.

Additional features

Idea Voting

Let users vote, comment, and suggest new ideas to gauge demand.

Automated Status Updates

Keep customers informed via automated emails when ideas they follow are updated.

Customizable Themes

Update the interface with your own brand colors and logos.

Multi-Language Support

Translate the interface into any language to support global users.

Duplicate Detection

Intelligently suggest similar ideas to customers to keep boards clean.

Boosted Announcements

Use discrete popups to gain attention for important feature releases.

Idea Approval

Vet new ideas and users before they appear on your public board.

Developer API

Build custom applications to collect feedback and publish roadmaps.

Comment Reactions

Foster community interaction with low-touch reactions on ideas and comments.

Mark as Bug

Keep bug reports private while maintaining a public feedback board.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Startup
USD 25/mo
flat rate · billed monthly
  • 50 Ideas
  • 1 Survey
Source: vendor pricing page →
Business
USD 49/mo
flat rate · billed monthly
  • Unlimited Ideas
  • 3 Surveys
Source: vendor pricing page →
Growth
USD 149/mo
flat rate · billed monthly
  • Unlimited Ideas
  • Unlimited Surveys
  • White Labeling Included
Source: vendor pricing page →
Enterprise
USD 349/mo
flat rate · billed monthly

Starting at $349/mo

Source: vendor pricing page →

Countries & Languages

Global
Countries served
6
Interface languages
20
Billing currencies

Interface languages

EnglishFrenchSpanishGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇲🇽MXN🇨🇭CHF🇸🇬SGD🇭🇰HKD🇰🇷KRW🇧🇷BRL🇸🇪SEK🇳🇿NZD🇷🇺RUB🇿🇦ZAR🇹🇷TRY🇦🇪AED

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