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Frill

by Frill
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ActiveAvailable globallyCloud
Quick facts
VendorFrill
Year launchedN/A
StatusActive
LocationAustralia
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialYES
Contact salesNO

About Frill

Frill is an absolute breath of fresh air for product teams that want to strip the friction out of gathering customer feedback.

Frill is an absolute breath of fresh air for product teams that want to strip the friction out of gathering customer feedback. By ditching per-seat pricing models and replacing them with highly scalable, affordable flat-rate plans, it makes listening to an unlimited number of users incredibly cost-effective. Its clean UI and embedded widgets ensure customers actually use the platform. While highly complex enterprises might miss deeper data filtering tools, Frill is an elite choice for software companies aiming to build highly transparent, user-driven product roadmaps.

Pros & Cons

Pros
  • Seamlessly passes validated ideas to developer platforms like Jira or Linear.
  • Combines feature request boards, interactive roadmaps, changelogs, and user surveys into one tool.
  • The popover and roadmap widgets keep users engaged right inside your platform.
  • Avoids messy layouts, making it effortless for customers to jump in and vote.
Cons
  • Customer queries are handled asynchronously via standard email/ticketing queues.
  • Does not replace robust task management software like Jira for day-to-day engineering details.
  • Removing the Frill brand imprint requires either the top-tier plan or a steep add-on fee.

Features

Key features

Changelogs & Product Announcements

A dedicated ledger used to publish beautiful product updates, complete with text, images, and emoji reactions to celebrate newly shipped software.

Dynamic Visual Roadmaps

Interactive progression boards (categorized by columns like "Under Consideration," "In Progress," or "Shipped") that keep clients visually aligned with structural plans.

Upvote Mechanics

An interactive voting engine where community members can click to upvote ideas, allowing developers to see which demands carry the highest community pressure.

Idea & Feedback Boards

Public or private landing zones where customers can quickly drop feature requests, submit bug entries, or suggest general system improvements.

Additional features

Inline Translation Modules

Automatically translates or lets you manually configure localized text layers across your user-facing interfaces.

Single Sign-On (SSO)

Authenticates users via your existing corporate credentials so customers don't have to create separate passwords just to leave a suggestion.

Anonymous Authentication

Allows users to interact, leave notes, or vote on ideas without going through registration screens.

Customer Satisfaction Surveys (CSAT)

Embeds immediate micro-surveys directly into app workflows to measure how much users love your features.

Net Promoter Score (NPS) Trackers

Periodically prompts users for numerical scores to gauge overall long-term brand loyalty.

Custom Domain Branding

Strips out the default Frill styling and maps the feedback portal to your own domain address (e.g., feedback.yourcompany.com).

Custom Status & Topic Labels

Replaces boilerplate statuses with unique enterprise labels tailored to your specific engineering language.

Smart Internal Segmentation

Organizes tracking data based on unique customer cohorts (e.g., viewing feedback submitted only by enterprise-tier accounts).

Custom Priority Matrix Tools

Combines user vote volumes with custom operational criteria to score and identify high-value engineering targets.

Automated Email Loop-backs

Automatically shoots emails to users when an idea they upvoted or commented on transitions to a new state.

Developer API & Webhooks

Empowers technical teams to feed feedback data straight into custom backend databases or proprietary internal code loops.

White-Label Formatting

Removes the "Powered by Frill" tagline entirely from dashboards, widgets, and transactional emails.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Startup
USD 25/mo
flat rate · billed monthly
  • 50 Ideas
  • 1 Survey

Privacy + $25/month Surveys + $25/month White Labeling + $100/month

Source: vendor pricing page →
Business
USD 49/mo
flat rate · billed monthly
  • Unlimited Ideas
  • 3 Surveys

Privacy + $25/month Surveys + $25/month White Labeling + $100/month

Source: vendor pricing page →
Growth
USD 149/mo
flat rate · billed monthly
  • Unlimited Ideas
  • Unlimited Surveys
  • White Labeling Included
  • Privacy included
Source: vendor pricing page →
Enterprise
USD 349/mo
flat rate · billed monthly
  • Dedicated Support
  • SOC2 compliance
  • Audit logs
  • IP whitelisting
  • Dedicated Hosting

Starting at $349/mo

Source: vendor pricing page →

Countries & Languages

Global
Countries served
1
Interface languages
21
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇲🇽MXN🇨🇭CHF🇸🇬SGD🇭🇰HKD🇰🇷KRW🇧🇷BRL🇸🇪SEK🇳🇿NZD🇷🇺RUB🇿🇦ZAR🇹🇷TRY🇦🇪AED🇺🇸USD

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