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FullStory

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Software Status:Active

About FullStory

FullStory is a digital use analytics platform from FullStory that helps organizations understand user interactions on their websites or applications. It includes session replay, event tracking, and heatmaps so teams can analyze user behavior effectively. This allows businesses to identify usability issues and improve user use. FullStory enables teams to visualize how users navigate their digital properties in real-time and provides actionable insights for refining user journeys. The platform supports integrations with various tools to improve reporting capabilities. Key capabilities: session replay event tracking heatmaps user segmentation integration support Best for: product managers and UX/UI designers that need to analyze user behavior and improve digital experiences.

FullStory Details

Vendor
FullStory
Year Launched
2014
Location
1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US
Deployment
cloud, ios, android
Training Options
documentation, videos, live online, in person
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Portuguese, Japanese, Chinese (Simplified), Korean
Users
Business Analysts, Marketing Managers, Customer Service Representatives, User Experience Designers, Product Managers, Data Analysts, Website Developers, Mobile App Developers, Sales Managers.
Industries Served
Business, E-Commerce, Technology, Marketing, Retail, Finance, Healthcare, Education, Hospitality, Gaming
Tags
Qualitative Data Analysis, User Experience (UX), Web Analytics, Website Monitoring, Website Optimization Tools, Product Analytics

FullStory's In-App Market Place

Does FullStory have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
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Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€), Gbp (£), Aud (A$), Cad (C$), Jpy (¥), Chf (CHF), Cny (¥), Hkd (HK$), Ils (₪), Krw (₩), Rub (₽), Inr (₹), Sgd (S$), Try (₺), Brl (R$), Sek (kr), Nok (kr), Dkk (kr), Zar (R), Mxn ($)

Pros & Cons

  • Comprehensive Data Collection: Fullstory captures a wide range of user behavior data, including clicks, scrolls, taps, and more. This provides a holistic view of user interactions.
  • Powerful Analytics: Session Replay: Allows you to watch user sessions in real-time, providing valuable Data Security & Privacy: Prioritizes data privacy with features like "Private by Default" and robust security measures.
  • Integrations: Integrates with various tools and platforms, enabling seamless data flow and enhanced analysis capabilities.
  • Cost: Fullstory can be expensive, especially for larger organizations with high traffic volumes.
  • Data Volume: The amount of data collected can be substantial, requiring significant storage and processing power.
  • Complexity: The platform may have a learning curve, requiring some time and effort to fully understand and utilize its features effectively.
  • Potential for Over-reliance: Over-reliance on behavioral data without considering other factors (e.g., user feedback, market research) could lead to biased decision-making.

FullStory's Support Options

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