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FullStory

by FullStory · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorFullStory
Year launched2014
StatusActive
Location1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US
Countries servedGlobal
Languages9
Integrations49+
Free tier
Free trial
Contact salesYES

About FullStory

FullStory is a digital use analytics platform from FullStory that helps organizations understand user interactions on their websites or applications. It includes session replay, event tracking, and heatmaps so teams can analyze user behavior effectively. This allows businesses to identify usability issues and improve user use. FullStory enables teams to visualize how users navigate their digital properties in real-time and provides actionable insights for refining user journeys. The platform supports integrations with various tools to improve reporting capabilities. Key capabilities: session replay event tracking heatmaps user segmentation integration support Best for: product managers and UX/UI designers that need to analyze user behavior and improve digital experiences.

FullStory by FullStory is a comprehensive website monitoring and digital experience intelligence platform designed to help businesses understand and optimize their user journeys. Its primary purpose is to provide in-depth insights into user behavior, identify pain points, and improve overall website performance. Key features include session replay, heatmaps, error tracking, and advanced analytics. With its focus on customer experience (CX), FullStory empowers teams to resolve issues quickly, enhance usability, and boost engagement, making it an invaluable tool for organizations prioritizing website performance and user satisfaction. FullStory boasts a sleek, intuitive user interface that caters to both technical and non-technical users. Its dashboard is highly customizable, allowing users to organize metrics and data visualizations based on their specific needs. Unique navigation elements, such as the session replay viewer, enable users to replay user interactions on their website in real time, providing unmatched clarity into user behavior. The search and filter functionalities are particularly user-friendly, enabling users to segment data by device, location, or specific actions.

Pros & Cons

What users like
  • +Comprehensive Data Collection: Fullstory captures a wide range of user behavior data, including clicks, scrolls, taps, and more. This provides a holistic view of user interactions.
  • +Powerful Analytics: Session Replay: Allows you to watch user sessions in real-time, providing valuable Data Security & Privacy: Prioritizes data privacy with features like "Private by Default" and robust security measures.
  • +Integrations: Integrates with various tools and platforms, enabling seamless data flow and enhanced analysis capabilities.
What users flag
  • Cost: Fullstory can be expensive, especially for larger organizations with high traffic volumes.
  • Data Volume: The amount of data collected can be substantial, requiring significant storage and processing power.
  • Complexity: The platform may have a learning curve, requiring some time and effort to fully understand and utilize its features effectively.
  • Potential for Over-reliance: Over-reliance on behavioral data without considering other factors (e.g., user feedback, market research) could lead to biased decision-making.

Features

Key features

Behavioral Data Analysis
Collects and analyzes user behavior data such as clicks, scrolls, taps, and page views.
Session Replay
Captures and replays user sessions, providing a visual understanding of user behavior.
Heatmaps
Visualizes user interactions on web pages, showing areas of high and low user engagement.
Funnels & Conversions
Tracks user behavior through conversion funnels, identifying drop-off points and areas for improvement.
User Segmentation
Allows businesses to segment users based on their behavior, demographics, and other attributes.
Sentiment Analysis
Analyzes user sentiment based on their behavior and interactions.
Integrations
Integrates with various tools and platforms, enabling seamless data flow and enhanced analysis capabilities.
Data Security
Emphasizes data privacy and security with features like "Private by Default" and robust security measures.

Additional features

Fullcapture
Captures all user interactions on a website or application.
Private by Default
Ensures user privacy by default, with granular controls for data collection and usage.
Sentiment Signals
Provides insights into user sentiment based on their behavior.
Funnels & Conversions
Tracks user behavior through conversion funnels to identify drop-off points.
Journey Mapping
Visualizes user journeys across multiple touchpoints.
Dashboards
Provides customizable dashboards for visualizing key metrics and insights.
User Segments
Enables segmentation of users based on various criteria.
Session Replay
Captures and replays user sessions for in-depth analysis.
Heatmaps
Visualizes user interactions on web pages.
Data Direct
Enables direct access to raw data for advanced analysis and custom integrations.
Product Analytics
Provides in-depth insights into product usage and user behavior.
Behavioral Insights
Uncovers deeper insights into user motivations and preferences.
Mobile Analytics
Tracks user behavior on mobile devices.
Developer API
Allows for custom integrations and advanced data analysis.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
9
Interface languages
21
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseJapaneseChinese (Simplified)Korean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇭🇰HKD🇮🇱ILS🇰🇷KRW🇷🇺RUB🇮🇳INR🇸🇬SGD🇹🇷TRY🇧🇷BRL🇸🇪SEK🇳🇴NOK🇩🇰DKK🇿🇦ZAR🇲🇽MXN

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