GoodUnited logo

GoodUnited

by GoodUnited · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorGoodUnited
Year launched2014
StatusActive
LocationCharleston, South Carolina US
Countries servedGlobal
Languages1
Integrations2+
Free tier
Free trial
Contact salesYES

About GoodUnited

GoodUnited is a fundraising software platform from GoodUnited that supports nonprofit organizations in their fundraising efforts. It provides tools for managing donor relationships, tracking campaign performance, and facilitating peer-to-peer fundraising so nonprofits can maximize their contributions. With features like automated messaging, donor analytics, and campaign tracking, organizations can simplify engagement with their supporters. The software is designed to integrate with popular social media platforms to drive fundraising initiatives effectively. Key capabilities: donor management campaign performance tracking peer-to-peer fundraising automated messaging analytics and insights Best for: nonprofits that need to organize and manage their fundraising campaigns effectively.

GoodUnited by GoodUnited is a nonprofit fundraising platform that specializes in turning social media engagement into sustainable donor relationships through personalized messaging and social fundraising campaigns. The user interface of GoodUnited is designed to be highly intuitive and accessible for nonprofit teams. Its dashboard provides a clear overview of supporter engagement, campaign performance, and messaging workflows. Navigation is straightforward, with well-structured menus that guide users through campaign setup, reporting, and supporter communication. A unique design element is its deep integration with Facebook Messenger, which allows nonprofits to engage supporters directly in conversational journeys rather than relying on traditional email blasts In terms of functionality and features, GoodUnited offers a comprehensive suite of tools tailored to social fundraising. It enables nonprofits to run Facebook Challenges, peer-to-peer campaigns, and year-round supporter engagement programs. Distinctive features include automated direct messaging sequences that nurture supporters from initial contact to repeat giving, milestone celebrations, and impact storytelling. The platform also provides segmentation and analytics tools to identify donor behavior patterns and optimize outreach. Regarding performance and reliability, GoodUnited demonstrates strong scalability and efficiency.

Pros & Cons

What users like
  • +Facebook Messenger integration creates personal donor conversations.
  • +Automated messaging nurtures supporters into repeat givers.
  • +Real‑time analytics track campaign performance across social platforms.
  • +Milestone celebrations boost donor motivation and retention.
  • +Scales easily to handle thousands of supporter interactions.
What users flag
  • Heavy reliance on Facebook limits reach beyond that platform.
  • Setup requires strong social media strategy to succeed.
  • Limited integration with traditional CRM systems.

Features

Key features

Direct messaging journeys
personalized, automated conversations in Facebook Messenger
Acquisition tools
activate existing social followers to become donors without paid cold ads
Automated flows & templates
tested messaging sequences, templates, and workflows to guide supporters
Insights & reporting
dashboards, analytics, and segmentation to optimize revenue and retention
Donation & fundraising pages
campaign pages tied to social journeys to drive giving

Additional features

Profiles & audiences
unified supporter profiles, audience building, and segmentation for targeted journeys
Year‑round supporter engagement
birthday, milestone, and re‑engagement messaging at scale
Peer‑to‑peer coaching
in‑Messenger guidance for challenge participants
Full‑service management
setup, reporting, and ongoing support handled by GoodUnited’s team
Integrations
deep integration with Facebook Messenger; supports Facebook and Instagram campaigns
Resource hub & FAQs
case studies, best‑practice guides, and a knowledge/FAQ section

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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