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Google Analytics 360

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Software Status:Active

About Google Analytics 360

Google Analytics 360 is a web analytics platform from Google that provides businesses with tools to better understand their customers. It combines features for small businesses, features for enterprises, and customer insights so organizations can use data to inform growth strategies. This platform allows users to sign in to Analytics 360 for personalized data analysis and offers direct access to sales support for further assistance. With reliable reporting features, customizable dashboards, and advanced segmentation capabilities, businesses gain valuable insight into user behavior and marketing effectiveness. Key capabilities: data visualization real-time reporting audience segmentation custom reporting integration with marketing tools Best for: businesses of all sizes that need actionable customer insights for data-driven decision-making.

Google Analytics 360 Details

Vendor
Google
Year Launched
1998
Location
1600 Amphitheatre Pkwy, Mountain View, California 94043, US
Deployment
Training Options
documentation, videos
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese
Users
1. Marketing Managers, 2. Data Analysts, 3. Product Managers, 4. Web Developers, 5. Advertising Agencies.
Industries Served
Technology, Marketing, E-commerce, Retail, Finance, Healthcare.
Tags
Web Analytics

Google Analytics 360's In-App Market Place

Does Google Analytics 360 have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽)

Pros & Cons

  • Provides unsampled data and higher processing limits, leading to more precise insights.
  • Seamlessly connects with other Google Marketing Platform tools for a holistic view.
  • Offers dedicated support and SLAs, crucial for large organizations.
  • Leverages Google's AI for predictive analytics and smarter insights.
  • Designed to handle vast amounts of data and complex analytical needs.
  • Significantly more expensive than the free Google Analytics version, making it prohibitive for smaller businesses.
  • The extensive features and advanced functionalities can be overwhelming for new users.
  • Initial configuration and ongoing maintenance can be intricate and require specialized knowledge.
  • While BigQuery export provides raw data, direct access to raw data within the UI for specific deep dives can be limited compared to some other platforms.
  • In cases of incorrect data recording or configuration, data can be challenging to recover.

Google Analytics 360's Support Options

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