About Google Analytics 360
Google Analytics 360 is a web analytics platform from Google that provides businesses with tools to better understand their customers. It combines features for small businesses, features for enterprises, and customer insights so organizations can use data to inform growth strategies. This platform allows users to sign in to Analytics 360 for personalized data analysis and offers direct access to sales support for further assistance. With reliable reporting features, customizable dashboards, and advanced segmentation capabilities, businesses gain valuable insight into user behavior and marketing effectiveness. Key capabilities: data visualization real-time reporting audience segmentation custom reporting integration with marketing tools Best for: businesses of all sizes that need actionable customer insights for data-driven decision-making.
Google Analytics 360, a premium product within the Google Marketing Platform, is an enterprise-level web analytics solution designed to provide large businesses with deep insights into website traffic, user behavior, and marketing effectiveness. As an upgrade from the free Google Analytics (now GA4), Google Analytics 360 offers advanced data processing capabilities, increased data limits, more customizable dashboards, and enhanced integration with other Google products such as BigQuery, Google Ads, and Display & Video 360. Its primary purpose is to empower organizations to make data-driven decisions at scale, enabling real-time insights and detailed reporting across websites and applications. The interface of Google Analytics 360 is built upon the familiar layout of the standard Google Analytics, making it accessible for users already comfortable with Google’s ecosystem. Navigation is intuitive, with clearly labeled tabs for Reports, Explore, Advertising, and Admin. The use of drag-and-drop report builders, customizable dashboards, and interactive visualizations allows users to tailor their data experience. While the platform is data-rich and complex, it is not overwhelming thanks to a clean, minimalist design.
Pros & Cons
- Provides unsampled data and higher processing limits, leading to more precise insights.
- Seamlessly connects with other Google Marketing Platform tools for a holistic view.
- Offers dedicated support and SLAs, crucial for large organizations.
- Leverages Google's AI for predictive analytics and smarter insights.
- Designed to handle vast amounts of data and complex analytical needs.
- Significantly more expensive than the free Google Analytics version, making it prohibitive for smaller businesses.
- The extensive features and advanced functionalities can be overwhelming for new users.
- Initial configuration and ongoing maintenance can be intricate and require specialized knowledge.
- While BigQuery export provides raw data, direct access to raw data within the UI for specific deep dives can be limited compared to some other platforms.
- In cases of incorrect data recording or configuration, data can be challenging to recover.
Features
Key features
Unlike the standard version, Analytics 360 provides access to unsampled data, ensuring greater accuracy in your reports. It also significantly increases limits for event parameters, user properties, custom dimensions, key events, audiences, and data retention (up to 50 months). This means you can work with a complete and precise view of your large datasets.
Get continuous intraday data within an hour of collection, allowing for faster decision-making and real-time analysis of your marketing efforts. This is a significant improvement over the standard version's longer data processing times.
Seamlessly integrate with Google BigQuery to export raw, unsampled data (billions of events daily) for advanced, custom analysis and the ability to consolidate multiple datasets. This is crucial for large enterprises requiring deep dives into their data.
Benefit from dedicated support specialists and Service Level Agreements (SLAs) across various product functionalities, including data collection, attribution, and BigQuery daily export.
Additional features
Get peace of mind with service level agreements across many product functionalities – from data collection to attribution – and even for BigQuery daily export.
Access continuous intraday data within an hour after collection.
Get the most accurate view of your data without sampling.
Access a range of advanced tools and functionalities.
Work seamlessly with Google Ads for unified campaign management and reporting.
Connect with Search Ads 360 for comprehensive search marketing insights.
Leverage data from Display & Video 360 for rich display and video advertising analysis.
Export data to Google Cloud for advanced processing and storage.
Pricing
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About Google Analytics 360
Google Analytics 360 is a web analytics platform from Google that provides businesses with tools to better understand their customers. It combines features for small businesses, features for enterprises, and customer insights so organizations can use data to inform growth strategies. This platform allows users to sign in to Analytics 360 for personalized data analysis and offers direct access to sales support for further assistance. With reliable reporting features, customizable dashboards, and advanced segmentation capabilities, businesses gain valuable insight into user behavior and marketing effectiveness. Key capabilities: data visualization real-time reporting audience segmentation custom reporting integration with marketing tools Best for: businesses of all sizes that need actionable customer insights for data-driven decision-making.
Google Analytics 360 Details
Google Analytics 360's In-App Market Place
Does Google Analytics 360 have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽)
Pros & Cons
- Provides unsampled data and higher processing limits, leading to more precise insights.
- Seamlessly connects with other Google Marketing Platform tools for a holistic view.
- Offers dedicated support and SLAs, crucial for large organizations.
- Leverages Google's AI for predictive analytics and smarter insights.
- Designed to handle vast amounts of data and complex analytical needs.
- Significantly more expensive than the free Google Analytics version, making it prohibitive for smaller businesses.
- The extensive features and advanced functionalities can be overwhelming for new users.
- Initial configuration and ongoing maintenance can be intricate and require specialized knowledge.
- While BigQuery export provides raw data, direct access to raw data within the UI for specific deep dives can be limited compared to some other platforms.
- In cases of incorrect data recording or configuration, data can be challenging to recover.
Google Analytics 360's Support Options
Documentation
https://support.google.com/analytics/#topic=3544906Community Forums
https://support.google.com/analytics/communityGoogle Analytics 360's Alternatives
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