Growform logo

Growform

by Growform · Since 2020
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorGrowform
Year launched2020
StatusActive
LocationKemp House, 160 City Road, London, United Kingdom, EC1V 2NX , UK
Countries servedGlobal
Languages5
Integrations1+
Free tier
Free trialYES
Contact sales

About Growform

Growform is a form building software from Growform that supports the creation of customized forms for various user needs. It offers features such as drag-and-drop form creation, pre-built templates, and analytics tracking so users can efficiently gather and analyze data. Growform is designed for businesses and organizations looking to improve their data collection processes. The software provides integrations with popular applications like Mailchimp and Google Sheets, improving workflow efficiency. Key capabilities: drag-and-drop interface pre-built templates analytics tracking third-party integrations mobile responsiveness Best for: businesses and organizations that need effective solutions for data collection and customer engagement.

Growform is a highly effective, specialized multi-step form builder engineered for the singular goal of maximizing lead generation. Its core value proposition lies in its psychology-backed, high-converting templates and its seamless integration of marketing attribution tools (UTM tracking, pixel firing) that bypass the need for developer assistance. While it is more expensive and lacks some of the general-purpose features (like e-signatures or native payments) of its older competitors, its unlimited forms and powerful conditional logic make it the go-to choice for PPC teams, marketing agencies, and growth businesses who need to squeeze every possible lead from their traffic.

Pros & Cons

What users like
  • +Supports custom CSS and removes branding on all paid plans
  • +Seamlessly handles UTM capture and pixel firing without requiring developers or third-party tracking code management.
  • +Simple, non-technical setup for advanced features
  • +Provides excellent value for high-volume marketers.
  • +Built from the ground up to maximize lead conversion
What users flag
  • It lacks direct integration
  • Steep learning curve for beginners
  • It lacks the all-in-one features

Features

Key features

Multi-Step Forms by Default
All forms are automatically structured into steps with progress bars, which reduces user drop-off and increases completion rates compared to long, static forms.
Psychology-Backed Template Library
Provides 100+ professionally designed templates built using UX research and CRO principles, ensuring users start with a high-converting design.
Advanced Conditional Logic
Allows complex "and" / "or" logic to dynamically show or hide fields/steps, creating a conversational experience that improves lead quality.
Built-in Ad Tracking & Attribution
Seamlessly handles hidden fields for UTM parameter capture and supports 1-click pixel firing for platforms like Google and Facebook Ads, simplifying marketing attribution.
Lead Verification Tools
Offers real-time email and phone validation (via services like DataSoap) to reduce uncontactable leads before they hit the CRM.

Additional features

Drag-and-Drop Builder
A no-code, WYSIWYG (What You See Is What You Get) interface for easy form creation and customization.
25+ Advanced Field Types
Provides a wide range of input options, from basic text to specialized fields like address lookup with Google Autocomplete.
Customization & Custom CSS
Complete control over design, including custom Google Fonts, colors, borders, and the ability to inject custom CSS for precise styling.
Responsive Forms
Forms are lightning fast and display beautifully on all devices (desktop and mobile).
Instant Lead Notifications
Sends real-time email or SMS alerts upon submission, allowing sales teams to follow up immediately.
Custom Redirects & Thank-You Pages
Allows users to redirect respondents to different URLs or show custom thank-you messages based on conditional logic.
Embed Options
Easily embed forms on virtually any website (WordPress, Unbounce, Wix, etc.) or share them as standalone links.
.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
5
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalian

Billing currencies

🇺🇸USD

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