About Haensel AMS
Haensel AMS (Advanced Mathematical Solutions) is a specialized marketing analytics and measurement partner designed for scaling DTC brands and enterprise e-commerce businesses.
Haensel AMS (Advanced Mathematical Solutions) is a specialized marketing analytics and measurement partner designed for scaling DTC brands and enterprise e-commerce businesses. Rather than offering a standard self-serve SaaS dashboard, Haensel AMS builds advanced first-party tracking, Multi-Touch Attribution (MTA), and Bayesian Media-Mix Modeling (MMM) directly inside the client's cloud infrastructure (AWS or GCP). Its primary advantage lies in combining top-tier mathematical modeling with full data ownership. By pairing 1st-party journey tracking with an embedded team of data scientists, Haensel AMS resolves tracking fragmentation and empowers marketing executives and CFOs to confidently optimize high-volume ad budgets. For large-scale brands seeking data clarity and tailored attribution, Haensel AMS serves as a data engineering partner.
Pros & Cons
- Highly customizable reporting tailored directly into existing Looker/Tableau dashboards.
- Replaces static SaaS platforms with an embedded team of PhDs and data scientists who optimize models continuously.
- Blends bottom-up attribution (MTA) with top-down econometrics (MMM) for accurate, defensible numbers.
- Complete data sovereignty—all pipelines, tracking, and models live inside the client's AWS/GCP account.
- Focuses strictly on advanced data infrastructure and analytics rather than automated campaign execution.
- Requires custom enterprise pricing rather than self-service tiered plans.
- High technical involvement required during initial cloud environment deployment.
Features
Key features
Offers ongoing data science and engineering partnership directly within client planning workflows rather than a self-serve platform.
Offers ongoing data science and engineering partnership directly within client planning workflows rather than a self-serve platform.
Deploys models directly within the client's own cloud (AWS or GCP) to guarantee full data privacy and ownership.
Retrains bi-weekly to simulate budget scenarios, optimize cross-channel spend, and predict revenue outcomes.
Machine-learning models built specifically on the client's conversion paths to reveal true incremental performance across channels.
Captures complete user touchpoints and recognizes returning buyers across web/app interactions without relying on fragmented third-party cookies.
Additional features
Connects raw analytics and modeling outputs directly into corporate business intelligence suites.
Installs and runs the entire analytics setup directly inside the client's existing Amazon Web Services (AWS) or Google Cloud Platform (GCP) account.
Measures the direct causal impact of marketing campaigns by running controlled tests (comparing treatment and control groups or geo-lift tests).
An interactive tool that lets marketers test "what-if" scenarios.
Uses probabilistic Bayesian statistics to calculate the true contribution of each marketing channel.
Pricing
Countries & Languages
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About Haensel AMS
Haensel AMS (Advanced Mathematical Solutions) is a specialized marketing analytics and measurement partner designed for scaling DTC brands and enterprise e-commerce businesses.
Haensel AMS Details
Haensel AMS's In-App Market Place
Does Haensel AMS have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD ($), CAD ($), CHF (CHF), CNY (¥), SEK (kr), NZD ($), MXN ($), SGD ($), HKD ($), NOK (kr), KRW (₩), TRY (₺), INR (₹), RUB (₽), ZAR (R), BRL (R$), USD, EUR, GBP
Pros & Cons
- Highly customizable reporting tailored directly into existing Looker/Tableau dashboards.
- Replaces static SaaS platforms with an embedded team of PhDs and data scientists who optimize models continuously.
- Blends bottom-up attribution (MTA) with top-down econometrics (MMM) for accurate, defensible numbers.
- Complete data sovereignty—all pipelines, tracking, and models live inside the client's AWS/GCP account.
- Focuses strictly on advanced data infrastructure and analytics rather than automated campaign execution.
- Requires custom enterprise pricing rather than self-service tiered plans.
- High technical involvement required during initial cloud environment deployment.
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