HerdMASTER logo

HerdMASTER

by ABRI · Since 2021
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ActiveAvailable globallyCloud
Quick facts
VendorABRI
Year launched2021
StatusActive
LocationHerdMASTER C/O ABRI
 The Short Run
 The University of New England
 Armidale NSW 2351 Australia
Countries servedGlobal
Languages1
Integrations
Free tier
Free trialYES
Contact sales

About HerdMASTER

HerdMASTER is a livestock management software from ABRI that helps producers manage their herd data. It provides features such as breeding management, health tracking, and inventory control so producers can maintain accurate records and make informed decisions. The software allows users to track animal performance, manage breeding programs, and monitor health treatments effectively. With HerdMASTER, users can also generate reports and analyze data to improve herd productivity. Key capabilities: breeding management health tracking inventory control data analysis reporting Best for: livestock producers that need to manage herd performance and maintain comprehensive records.

HerdMASTER is a highly‑specialised livestock and herd‑management software suite developed by Agricultural Business Research Institute (ABRI) in Australia, designed to offer cattle and livestock producers critical tools for recording, tracking, analysing and improving herd performance. The software replaces traditional stock‑books and manual record‑keeping with a digital system that supports tag‑readers, scale integration, pedigree and performance tracking, treatments and health events, animal movements, and connection with national traceability systems such as NLIS, NAIT and breed society databases. It also directly supports genetic‑evaluation workflows via integration with the BREEDPLAN system and enables the import of Estimated Breeding Values (EBVs), helping ranchers and stud operations to monitor breeding programmes, artificial insemination, embryo transfers, and perform detailed pedigree/reproductive analyses. With the recent release of HerdMASTER 5, the software offers a redesigned interface, faster sync technology, improved error‑detection, and enhanced integration capabilities. It is deployed in over 30 countries and certified with more than 135 breed societies, indicating strong industry credibility.

Pros & Cons

What users like
  • +Built for livestock and herd recording, particularly beef cattle breeders, with specialist functionality rather than generic farm software.
  • +Strong support for traceability, genetics, and performance monitoring — beneficial for commercial herds aiming for improvement.
  • +Field-capable features (tag scanning, scale integration) reduce office time and improve data accuracy.
  • +Highly scalable across large herds and multiple internationally located operations.
  • +Frequent updates and modern technology ensure the platform stays current and efficient.
What users flag
  • Specialised for herd management, may lack broader agribusiness modules (crop management, full ERP, supply chain).
  • Implementation for large or multi-site herds may require training and time to adopt, particularly for field data protocols.
  • Farms with minimal digital maturity or limited connectivity might under-utilise some advanced features.

Features

Key features

Livestock/herd management system
Designed to replace traditional stockbooks, enabling efficient management of herds with real-time data collection.
Seamless data integration
Connects with national traceability systems, breed society databases, and genetic evaluation tools.
Crush‑side / field data entry
Allows direct scanning of electronic ID tags, connection to weigh scales, and recording of treatments/events at handling time.
Genetic progress & performance tools
Supports tracking of Estimated Breeding Values (EBVs), AI/ET workflows, and performance reporting to improve herd genetics.
Custom reporting & scalability
Offers customizable reports, supports large numbers of animals, and is suitable for commercial herds across multiple countries.

Additional features

Traceability & tag management
Enables integration with national animal ID systems for movements, audits, and tag retrieval.
Comprehensive animal history & pedigree tools
Lets users view full histories, pedigrees, breed percentages, and compare animal performance.
Bulk treatments & event management
Enables bulk-applying treatments/events to multiple animals to save time on larger operations.
Multi‑species / multi‑herd capability
Supports stud, commercial herds, multiple species (cattle, sheep, goats) with no upper limit on number of animals.
Cloud/central sync & flexible deployment
Supports centralised data sync, scalable infrastructure, suitable for large and complex operations.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
1
Interface languages
6
Billing currencies

Interface languages

English

Billing currencies

🇦🇺AUD🇺🇸USD🇬🇧GBP🇪🇺EUR🇨🇦CAD🇳🇿NZD

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