About Hightouch
Hightouch is a data and AI platform from Hightouch that focuses on personalization and targeting. It provides self-service access to high-quality data, supports the launching of multiple campaigns simultaneously, and offers tools that enable marketers to use their strategies creatively. This allows marketers to concentrate on their core tasks without getting bogged down by data management. Hightouch facilitates faster campaign launches and better targeting through its user-friendly interface. Key capabilities: data access campaign management audience segmentation analytics integration marketing automation Best for: marketers who need to improve campaign efficiency and data-driven decision-making.
Hightouch is a powerful data and AI platform tailored for marketing and personalization, transforming organizations' existing data warehouses into flexible, secure customer data platforms (CDPs). It enables real-time data synchronization to over 250 tools, facilitating personalized customer experiences across channels like email, CRM, advertising, and analytics. Its innovative approach eliminates the need for data duplication, bolstering data security and compliance, especially with ISO 27001 certification. Clients such as Spotify, Warner Music Group, PetSmart, and WeightWatchers leverage Hightouch’s capabilities to increase engagement, acquire new customers, and optimize campaigns. The platform’s user interface is designed for simplicity and ease of use, offering no-code audience building, visual campaign orchestrations, and AI-driven decisioning dashboards. Data teams, marketing managers, and campaign strategists can effortlessly explore, build, and activate audiences directly from their data warehouse. The AI Decisioning platform enables the creation of automated, personalized customer experiences using AI agents that adapt content and timing based on goal-driven rules, emphasizing experimentation, and continuous learning. Hightouch’s core functionality revolves around seamless data activation, targeting, and personalization.
Pros & Cons
- +Fast and powerful audience syncing directly from data warehouses.
- +No-code audience builder makes campaign setup easy, especially for non-engineers.
- +Wide integration support (125+ tools) for sales, marketing, and customer success.
- +Real-time data activation with minimal engineering effort.
- +Increased ad ROI and improved email engagement for small businesses.
- −Initial setup complexity for users without back-end or data mapping knowledge.
- −May require technical support when handling many integrations.
Features
Key features
- AI Decisioning Agents
- Deliver personalized customer experiences automatically without manual rule setup.
- No-Code Audience Builder
- Easily construct target audiences based on comprehensive data without coding skills.
- Real-Time Data Sync
- Connect your warehouse directly to 250+ tools for instant data activation across platforms.
- Automated Campaign Orchestration
- Manage customer journeys and campaigns across multiple channels in one interface.
- Advanced Experimentation
- Run tests and experiments on a per-user basis to optimize engagement and conversion.
- Secure Data Handling
- No data storage or copying, ensuring data remains secure within your data warehouse.
- Enterprise-Grade Security and Support
- Provide security, SLAs, and expert support for large-scale operations.
Additional features
- Reverse ETL Data Sync
- Transfer data from warehouses to marketing and operational tools.
- Self-Service Audience Building
- No-code platform to craft bespoke audiences.
- Campaign Orchestration
- Multi-channel customer journey management.
- AI-powered Personalization
- Deliver tailored experiences using AI agents.
- Campaign Analytics
- Measure performance directly within the data environment.
- Goal and Guardrail Configuration
- Set objectives and constraints for AI decisioning.
- Multi-Tool Integration
- Sync data with 250+ tools for diverse use cases.
- Data Security & Compliance
- Enterprise-grade security with ISO 27001.
- Data Science & Insights
- Leverage your data for detailed analytics and segmentation.
- User Management & Collaboration
- Multiple users with role-based access for teams.
Pricing
Monthly plans
Free
USD 350
Countries & Languages
Available in
Interface languages
Billing currencies
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About Hightouch
Hightouch is a data and AI platform from Hightouch that focuses on personalization and targeting. It provides self-service access to high-quality data, supports the launching of multiple campaigns simultaneously, and offers tools that enable marketers to use their strategies creatively. This allows marketers to concentrate on their core tasks without getting bogged down by data management. Hightouch facilitates faster campaign launches and better targeting through its user-friendly interface. Key capabilities: data access campaign management audience segmentation analytics integration marketing automation Best for: marketers who need to improve campaign efficiency and data-driven decision-making.
Hightouch Details
Hightouch's In-App Market Place
Does Hightouch have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
NA
Pricing Options
Plans
Monthly plans
Free
USD 350
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD ($), CAD ($), CNY (¥), INR (₹), RUB (₽)
Pros & Cons
- Fast and powerful audience syncing directly from data warehouses.
- No-code audience builder makes campaign setup easy, especially for non-engineers.
- Wide integration support (125+ tools) for sales, marketing, and customer success.
- Real-time data activation with minimal engineering effort.
- Increased ad ROI and improved email engagement for small businesses.
- Initial setup complexity for users without back-end or data mapping knowledge.
- May require technical support when handling many integrations.
Hightouch's Support Options
Email Address
hello@hightouch.comDocumentation
https://hightouch.com/docsHightouch's Alternatives
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