Hightouch

Hightouch is a powerful data and AI platform tailored for marketing and personalization, transforming organizations' existing data warehouses into flexible, secure customer data platforms (CDPs). It enables real-time data synchronization to over 250 tools, facilitating personalized customer experiences across channels like email, CRM, advertising, and analytics. Its innovative approach eliminates the need for data duplication, bolstering data security and compliance, especially with ISO 27001 certification. Clients such as Spotify, Warner Music Group, PetSmart, and WeightWatchers leverage Hightouch’s capabilities to increase engagement, acquire new customers, and optimize campaigns. The platform’s user interface is designed for simplicity and ease of use, offering no-code audience building, visual campaign orchestrations, and AI-driven decisioning dashboards. Data teams, marketing managers, and campaign strategists can effortlessly explore, build, and activate audiences directly from their data warehouse. The AI Decisioning platform enables the creation of automated, personalized customer experiences using AI agents that adapt content and timing based on goal-driven rules, emphasizing experimentation, and continuous learning. Hightouch’s core functionality revolves around seamless data activation, targeting, and personalization.