About Hootsuite
Hootsuite is a social media management platform that allows users to schedule and publish content, monitor brand mentions and trends, analyze campaign performance, and manage all social media accounts from a single dashboard.
Hootsuite is a comprehensive social media management platform designed for businesses and marketing teams to manage their online presence. Founded in 2008, it consolidates social media scheduling, monitoring, analytics, and engagement into a single dashboard. Key capabilities include publishing content across multiple networks like Instagram, Facebook, TikTok, and LinkedIn, a unified inbox for managing all public and private messages, and advanced social listening powered by its Talkwalker acquisition to track brand mentions and sentiment. The platform also features an AI assistant, OwlyWriter, for content creation, and an employee advocacy tool, Amplify. Hootsuite offers tiered pricing plans (Standard, Advanced, Enterprise) with a 30-day free trial available for the lower tiers; the Enterprise plan requires a custom quote. Support is available via a help center, in-dashboard messaging, and dedicated reps for Enterprise customers. It integrates with over 100 applications and offers mobile apps for both iOS and Android.
Pros & Cons
- Manages a wide range of social networks, including Instagram, Facebook, TikTok, and LinkedIn, from a single platform.
- Offers detailed analytics and customizable reporting dashboards.
- Includes a powerful AI assistant (OwlyWriter) for generating post ideas and captions.
- Provides robust social listening and analytics capabilities, enhanced by the acquisition of Talkwalker.
- Features a large library of over 100 third-party app integrations.
- Advanced analytics are locked behind higher subscription tiers.
- Some users report slow customer support during peak periods.
- Feature-rich setup may require onboarding for new users.
- Mobile app experience is less robust than desktop version.
- Performance may slow when managing many large social accounts.
Features
Key features
Plan, schedule, and publish content across all major social networks from one unified dashboard.
Manage messages, comments, and DMs from multiple networks in a single inbox to streamline engagement.
Monitor conversations across social networks, websites, and podcasts to track brand mentions, sentiment, and emerging trends.
Measure the impact and ROI of social media campaigns with customizable reports, competitor benchmarking, and engagement analytics.
Use an AI assistant to generate captions, post ideas, and campaign strategies in the brand's voice.
Provide pre-approved, on-brand content for employees to share across their personal social networks.
Additional features
See all scheduled posts in a content calendar, access Canva and Adobe Express templates, and use a whiteboard planning space.
Schedule and publish up to 350 posts at once by uploading a CSV file.
Track competitors' performance, posting frequency, and strategies across social media.
Stay ahead of negativity with real-time mention alerts, sentiment tracking, and predictive crisis monitoring.
Assign tasks, leave internal notes on posts, and manage permissions with departmental organization.
Connect with over 100 third-party apps and integrations, including CRMs, project management tools, and analytics platforms.
Create a custom, clickable landing page for your social media bios to drive traffic.
Manage social media on the go with the Hootsuite app for iOS and Android, supporting scheduling, publishing, and messaging.
Pricing
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About Hootsuite
Hootsuite is a social media management platform that allows users to schedule and publish content, monitor brand mentions and trends, analyze campaign performance, and manage all social media accounts from a single dashboard.
Hootsuite Details
Hootsuite's In-App Market Place
Does Hootsuite have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD($)
Pros & Cons
- Manages a wide range of social networks, including Instagram, Facebook, TikTok, and LinkedIn, from a single platform.
- Offers detailed analytics and customizable reporting dashboards.
- Includes a powerful AI assistant (OwlyWriter) for generating post ideas and captions.
- Provides robust social listening and analytics capabilities, enhanced by the acquisition of Talkwalker.
- Features a large library of over 100 third-party app integrations.
- Advanced analytics are locked behind higher subscription tiers.
- Some users report slow customer support during peak periods.
- Feature-rich setup may require onboarding for new users.
- Mobile app experience is less robust than desktop version.
- Performance may slow when managing many large social accounts.
Hootsuite's Support Options
Email Address
support@hootsuite.comHootsuite's Alternatives
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