HubSpot SMS Marketing logo

HubSpot SMS Marketing

by HubSpot · Since 2006
No reviews yet
ActiveFree tier
Quick facts
VendorHubSpot
Year launched2006
StatusActive
Location25 First Street, 2nd Floor, Cambridge, MA 02141, USA
Countries servedN/A
Languages6
IntegrationsN/A
Free tierYES
Free trialYES
Contact salesYES

About HubSpot SMS Marketing

HubSpot SMS Marketing is a tool within the HubSpot Marketing Hub that allows businesses to send personalized text messages to customers. It uses CRM data for targeting and includes features for managing consent and compliance.

HubSpot SMS Marketing is a feature integrated within the broader HubSpot Marketing Hub, designed for businesses to engage customers through text messaging. It leverages the power of HubSpot's CRM to deliver personalized and targeted campaigns. Key capabilities include automated messaging through workflows, robust consent management to handle opt-ins and opt-outs, and detailed analytics to track campaign performance. The tool is aimed at marketing teams looking to add a direct, mobile-first communication channel to their strategy. Pricing is tied to the Marketing Hub subscription tiers, with SMS functionality available in the Professional and Enterprise plans. Support is provided through HubSpot's standard channels, including a comprehensive knowledge base, community forums, and premium support options for higher-tier customers.

Pros & Cons

Pros
  • Leverages existing HubSpot CRM data for deep personalization and targeting.
  • Automates consent management to help with compliance.
  • Integrates seamlessly with the broader HubSpot ecosystem of marketing and sales tools.
  • Provides analytics to track the performance of SMS campaigns.
Cons
  • Not a standalone product; requires a subscription to HubSpot Marketing Hub Professional or Enterprise.
  • Pricing is based on Marketing Hub tiers, which can be expensive for businesses only needing SMS features.
  • Specific pricing for SMS credits and usage is not clearly detailed on the main product page.

Features

Key features

Personalized Messaging

Utilizes CRM data to tailor text messages for individual customers, enhancing engagement.

Consent Management

Automates the process of managing opt-ins and opt-outs to ensure compliance with regulations.

Campaign Automation

Integrates with HubSpot workflows to send timely and automated SMS messages based on customer actions.

Performance Analytics

Tracks key metrics like delivery rates and click-throughs to measure campaign effectiveness.

Instant Mobile Engagement

Reaches customers directly on their mobile devices for immediate communication and timely offers.

Additional features

Contact Segmentation

Groups contacts into lists for targeted SMS campaigns.

Scheduled Messaging

Plans and schedules text messages to be sent at optimal times.

Two-Way Communication

Enables conversational messaging with customers directly within the HubSpot platform.

Click-Through Tracking

Monitors when recipients click on links included in SMS messages.

Integration with Marketing Hub

Works seamlessly with other HubSpot marketing tools for a unified campaign strategy.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Marketing Hub Starter
USD 10/mo
flat rate · billed monthly
  • Email marketing
  • Landing pages
  • Forms
  • Live chat

SMS Marketing features are not included in this plan.

Source: vendor pricing page →

Annual plans

Marketing Hub Starter
USD 84/yr
flat rate · billed yearly · ≈ USD 7/mo
  • Email marketing
  • Landing pages
  • Forms
  • Live chat

Billed annually. SMS Marketing features are not included in this plan.

Source: vendor pricing page →
Marketing Hub Professional
USD 9,600/yr
flat rate · billed yearly · ≈ USD 800/mo
  • Includes SMS Marketing
  • Omni-channel marketing automation
  • A/B testing
  • Custom reporting

Starts at $800/month, billed annually at $9,600. Includes 3,000 marketing contacts.

Source: vendor pricing page →
Marketing Hub Enterprise
USD 43,200/yr
flat rate · billed yearly · ≈ USD 3,600/mo
  • Includes SMS Marketing
  • Customer journey analytics
  • Predictive AI
  • Multi-touch revenue attribution

Starts at $3,600/month, billed annually at $43,200. Includes 10,000 marketing contacts.

Source: vendor pricing page →

Countries & Languages

Countries served
6
Interface languages
1
Billing currencies

Interface languages

EnglishJapaneseGermanSpanishPortugueseFrench

Billing currencies

🇺🇸USD

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