influData

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Software Status:Active

About influData

influData is an AI-powered influencer marketing and analytics platform designed to help brands and agencies discover, evaluate, and manage social media creators across multiple channels.

influData Details

Vendor

influData

Year Launched

2020

Location

Obere Augartenstrasse 2/24, 1020 Vienna, Austria

Deployment

cloud, web browser

Training Options

documentation, videos, live online, demo

Countries Served

All Countries

Languages

German, English

Users

Marketing Teams, Influencer Marketing Managers, Social Media Managers, Brand Managers, Digital Agencies, Content Strategists

Industries Served

Marketing and Advertising, E-commerce, Retail, Media and Entertainment, Travel and Tourism, Consumer Goods

influData's In-App Market Place

Does influData have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

Mini Apps

Pricing Options

Free trial

Free version

Request a quote

Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), KRW (₩), INR (₹), RUB (₽), BRL (R$)

Pros & Cons

AI-powered search surfaces relevant influencers across major social platforms quickly.
Analyzes audience authenticity to separate real followers from fake or bot accounts.
Extensive database of 20M+ creators enables wide discovery across industries and niches.
Customizable campaign management with tracking and reporting centralizes workflows.
More than 50 granular filters allow precise segmentation by audience and content metrics.

Some users report missing niche data points needed for highly specialized campaigns.
Feature-rich interface can require onboarding time for teams new to influencer tools.
Heavy focus on major networks may overlook emerging or region-specific platforms.
Advanced analytics may demand interpretation skills that not all marketers possess.
Reliance on AI recommendations may miss qualitative brand and creator fit nuances.