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influData

by influData · Since 2020
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ActiveAvailable globallyCloud
Quick facts
VendorinfluData
Year launched2020
StatusActive
LocationObere Augartenstrasse 2/24, 1020 Vienna, Austria
Countries servedGlobal
Languages2
Integrations6+
Free tierNO
Free trialYES
Contact salesYES

About influData

influData is an AI-powered influencer marketing and analytics platform designed to help brands and agencies discover, evaluate, and manage social media creators across multiple channels.

influData is an AI-powered influencer marketing and analytics platform designed to help brands and agencies discover, evaluate, and manage social media creators across multiple channels. It provides access to a large global database of influencers on platforms such as Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat. Using AI-driven prompt search and extensive filtering, marketers can identify creators that closely match their target audience and campaign goals. The platform stands out for its strong analytical capabilities, offering over 50 performance metrics, audience demographics, engagement authenticity checks, and sentiment analysis of comments. Built-in tracking and social listening features allow users to monitor brand mentions, campaign performance, and public reactions in real time. Outreach tools further streamline campaign workflows by enabling personalized email communication and performance tracking within the same interface. Overall, influData delivers an end-to-end solution for influencer discovery, campaign management, and performance analysis, making it a comprehensive tool for data-driven influencer marketing strategies.

Pros & Cons

Pros
  • AI-powered search surfaces relevant influencers across major social platforms quickly.
  • Analyzes audience authenticity to separate real followers from fake or bot accounts.
  • Extensive database of 20M+ creators enables wide discovery across industries and niches.
  • Customizable campaign management with tracking and reporting centralizes workflows.
  • More than 50 granular filters allow precise segmentation by audience and content metrics.
Cons
  • Some users report missing niche data points needed for highly specialized campaigns.
  • Feature-rich interface can require onboarding time for teams new to influencer tools.
  • Heavy focus on major networks may overlook emerging or region-specific platforms.
  • Advanced analytics may demand interpretation skills that not all marketers possess.
  • Reliance on AI recommendations may miss qualitative brand and creator fit nuances.

Features

Key features

AI-powered influencer search

Uses prompt-based AI to discover creators matching brand and audience criteria

Audience insights and analytics

Provides demographic, location, and engagement data for each influencer

Campaign tracking and reporting

Monitors posts, mentions, and engagement performance in real time

Semantic comment analysis

Analyzes sentiment and detects controversial or negative conversations

Outreach and mailing tools

Enables personalized creator outreach with tracked email metrics

Additional features

Multi-platform influencer database

Search and analyze creators across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat

AI prompt search

Find influencers and content quickly using natural language prompts

Lookalike creator builder

Generate similar influencer lists based on selected brands or creators

Audience overlap analysis

Identify overlapping audiences to avoid cannibalization or expand reach

Audience demographic reports

Detailed insights into follower location, age, and interests

Performance metrics dashboard

Over 50 metrics to evaluate creator quality and compatibility

Sentiment and comment summaries

Summarizes comments with positivity rate and controversy alerts

Social listening monitoring

Tracks brand mentions, stories, reels, and videos in real time

Campaign performance analytics

Measures engagement and results across influencer campaigns

Content discovery tools

Explore posts using hashtags, captions, mentions, and keywords

Email outreach management

Send personalized emails with open, reply, and bounce tracking

Chrome extension insights

View creator analytics directly on Instagram without switching tools

Brand profile database

Access insights on millions of brand profiles for benchmarking

AI-generated profile summaries

Automated summaries of influencer profiles and performance

Trend and growth detection

Identify fastest-growing and trending creators on supported platforms

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
11
Billing currencies

Interface languages

GermanEnglish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇰🇷KRW🇮🇳INR🇷🇺RUB🇧🇷BRL

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