InsightSUITE

Additional features

InsightSUITE Platform

This is the core technology suite that empowers retailers and brands to make data-driven decisions across various business functions.

Actionable Consumer Insights

Provides clear, practical insights derived from consumer data, designed to directly inform and guide product, pricing, and marketing strategies.

Proprietary Algorithms/AI

Utilizes advanced, unique algorithms and artificial intelligence to process complex data and generate predictive and prescriptive recommendations.

Consumer Panels (300M+ access)

Offers a massive network of over 300 million consumers globally, providing a deep and diverse pool for gathering feedback.

Global Reach (62 locales, 73 languages)

Supports consumer engagement and data collection across a vast international footprint, catering to diverse linguistic and cultural contexts.

CRM Database Integration

Enables brands to seamlessly connect their existing Customer Relationship Management databases to send surveys directly to their own customer base.

Social Channel Sharing

Provides the capability to share consumer engagement tools on social media platforms, extending reach and gathering feedback from broader audiences.

Rapid Feedback Delivery (24-48 hours)

Ensures that consumer feedback and insights are collected and delivered quickly, typically within one to two days, enabling rapid decision-making.

Bayesian Modeling, NLP, Rankings, Ratings

Employs sophisticated analytical techniques, including Bayesian statistical modeling, Natural Language Processing for qualitative data, and ranking/rating systems, to extract robust signals from consumer input.

14 Years of Data, Continuous R&D

Benefits from over a decade of accumulated data and an ongoing commitment to research and development, ensuring a mature and evolving platform.

Recognized by Leading Analyst Firms

Has received acknowledgment and positive evaluations from prominent industry analyst firms, validating its capabilities and market position.

Easy to Use

Designed with a user-friendly interface to ensure accessibility and straightforward operation for various team members.

Start at Any Level and Expand

Offers flexibility for businesses to begin utilizing the platform at a level that suits their current needs and then scale up as requirements evolve.

Get Started with No IT Impact

Streamlines the onboarding process by minimizing the need for extensive IT involvement, allowing for quicker implementation.

Easily Integrate with Other Systems

Facilitates seamless connections with a variety of existing business applications, ensuring data fluidity across the tech stack.

Item Valuation (Value Scores 1-10)

Quantifies the potential success of individual products using a proprietary scoring system (1-10), helping to identify high-potential items (scores 7-10) and sub-optimal ones (scores 1-3).

Item Sentiment & Comments

Provides qualitative insights into consumer reactions and suggestions for improvement regarding specific products or concepts.

Item Ranking (Style Scores 1-10)

Assesses consumers’ relative preferences for items, particularly those without specified prices, using a "Style Score."

Attributes Evaluation

Analyzes the perceived value and sentiment associated with specific product attributes (e.g., silhouette, color, finish) and their variations (e.g., A-line, black, chrome) to optimize design and assortment choices.

Assortment-Level Results

Delivers insights to optimize entire product assortments to better meet consumer demand and maximize market impact.

Enhance Penetration (Assortment)

Aims to increase the average number of items purchased per consumer by optimizing the product mix.

Enhance Reach (Assortment)

Seeks to expand the unique number of customers reached by ensuring the product assortment appeals to a wider audience.

Concept Research, Ideation & Sourcing

Guides the earliest stages of product development by leveraging consumer input on new ideas, concepts, and emerging trends.

Product Design Insights

Informs the product design process to create items that are more likely to be loved and valued by consumers.

Assortment Building

Provides tools and insights to construct more successful and consumer-aligned product assortments.

Assortment Rationalization

Helps optimize inventory investments by identifying and recommending the removal of underperforming or "long tail" products.

Plan & Inventory Optimization

Removes guesswork from purchasing decisions by providing data-driven insights into the optimal buy depth for new items.

Allocation Optimization

Optimizes the distribution of products, particularly for new, high-volume, or high-ticket items, across different locations or channels.

Pre-season Pricing Strategies

Assists in establishing optimal initial prices for products before a selling season begins.

Markdown Strategies

Guides decisions on when and how to implement price reductions to maximize sales and maintain profitability.

In-season Markdown Adjustments

Allows for dynamic adjustments to markdown strategies based on real-time demand and performance data.

Demand Curves

Provides visual and analytical representations of how consumer demand for a product changes at different price points.

Price Elasticity

Measures the sensitivity of consumer demand to changes in price, informing pricing adjustments.

Markdown Planning

Offers structured tools for developing comprehensive plans for product markdowns.

Initial Price Optimization

Determines the most effective starting prices for products to maximize initial sales and revenue.

In-season Markdown Analysis

Analyzes the performance and effectiveness of markdowns as they occur during the selling season.

Margin Optimization

Models and helps optimize the average unit margin for both initial pricing and subsequent markdown strategies.

Consumer & Trend Insight (Marketing)

Continuously tracks shifts in consumer behavior, identifies emerging market trends, and helps pinpoint untapped product or market areas.

Market Research (Marketing)

Provides capabilities to update and deepen knowledge regarding target consumers and market dynamics.

Creative & Messaging Optimization

Helps refine and enhance marketing messages and visual content to ensure maximum impact and resonance with target segments.

Campaigns & Targeting (Marketing)

Supports the development of more effective marketing campaigns and facilitates their strategic connection to future seasonal initiatives.

Brand & Wholesale Sales Improvement

Offers insights to enhance sell-in performance for brand and wholesale operations, aiming to minimize returns or allowances.

Personalize Marketing Campaigns

Enables the creation of highly relevant and individualized marketing campaigns based on detailed consumer insights.

Optimize ABM Campaigns

Provides data and tools to enhance the effectiveness of Account-Based Marketing (ABM) strategies.

Create Granular Customer Segments

Allows for the formation of very precise and detailed customer groups for highly targeted marketing and sales efforts.

Path Customers Along Buyer Journey

Helps guide and nurture customers through various stages of their purchasing process using timely and relevant interventions.

Survey Responses Collection

Gathers detailed input from consumers on their demographic traits, attitudes, and behavioral patterns through surveys.

Segment Results (Survey)

Allows for the analysis and breakdown of survey data based on different consumer segments for deeper understanding.

Trend Analysis (Survey)

Identifies and interprets emerging patterns or shifts in consumer opinions and behaviors from survey data.

Brand Perception Analysis (Survey)

Provides insights into how consumers perceive a brand, including its strengths, weaknesses, and overall image.

Other Research Topics (Survey)

Supports the exploration of a wide array of custom research questions and topics beyond standard product feedback.

Pick & Price Tool

Leverages AI algorithms to generate predictive results for SKU rationalization, pricing strategies, buying decisions, targeting, and demand capture, optimizing assortment winners, sales, margin, and inventory.

Rate & Rank Tool

Helps optimize go-to-market strategies by providing clear consumer-based rankings of marketing messages, themes, mood boards, or concepts, even without pricing information.

Ask & Answer Tool

Enables quick and efficient retrieval of answers to critical consumer behavior questions, serving as a powerful tool for market research and trend analysis.

PLM (Product Lifecycle Management) System Integration

Connects with existing PLM systems to infuse consumer insights directly into the product development lifecycle.

Pricing System Integration

Integrates with current pricing tools to enhance their outputs with direct consumer demand signals.

Allocation System Integration

Connects with inventory allocation systems to improve distribution decisions based on consumer preferences.

CRM (Customer Relationship Management) System Integration

Integrates with CRM platforms to enrich customer profiles and inform sales and marketing activities with unified data.

Zero-Party Consumer Insights as Inputs

Provides unique, direct consumer data (explicitly given by the consumer) as valuable input to integrated systems, improving their analytical capabilities.

Improved Outputs for Integrated Systems

Enhances the accuracy and effectiveness of decisions made within connected applications by providing them with rich, consumer-driven insights.