Intellicomp CI

Intellicomp CI is a marketing assessment software from DWS Associates that helps B2C and B2B marketers evaluate customer acquisition strategies. It combines features such as Request Information, What Can users Afford To Spend To Acquire a New Customer?, Marketing Assessment, Customer Acquisition & Retention Assessment, and Customer Acquisition & Retention Checklist so marketers can make informed decisions about their targeting and spending. With Intellicomp CI, users can analyze their marketing budgets effectively and assess both acquisition and retention efforts. This software provides actionable insights tailored to specific customer segments, promoting informed planning. Key capabilities: Request Information Marketing Assessment Customer Acquisition & Retention Assessment Spending Analysis Retention Strategies Best for: marketers seeking to improve their customer acquisition and retention processes.